Pei-Ju Lee, Peng-Sheng You, Yu-Chih Huang and Yi-Chih Hsieh
The historical data usually consist of overlapping reports, and these reports may contain inconsistent data, which may return incorrect results of a query search. Moreover, users…
Abstract
Purpose
The historical data usually consist of overlapping reports, and these reports may contain inconsistent data, which may return incorrect results of a query search. Moreover, users who issue the query may not learn of this inconsistency even after a data cleaning process (e.g. schema matching or data screening). The inconsistency can exist in different types of data, such as temporal or spatial data. Therefore, this paper aims to introduce an information fusion method that can detect data inconsistency in the early stages of data fusion.
Design/methodology/approach
This paper introduces an information fusion method for multi-robot operations, for which fusion is conducted continuously. When the environment is explored by multiple robots, the robot logs can provide more information about the number and coordination of targets or victims. The information fusion method proposed in this paper generates an underdetermined linear system of overlapping spatial reports and estimates the case values. Then, the least squares method is used for the underdetermined linear system. By using these two methods, the conflicts between reports can be detected and the values of the intervals at specific times or locations can be estimated.
Findings
The proposed information fusion method was tested for inconsistency detection and target projection of spatial fusion in sensor networks. The proposed approach examined the values of sensor data from simulation that robots perform search tasks. This system can be expanded to data warehouses with heterogeneous data sources to achieve completeness, robustness and conciseness.
Originality/value
Little research has been devoted to the linear systems for information fusion of tasks of mobile robots. The proposed information fusion method minimizes the cost of time and comparison for data fusion and also minimizes the probability of errors from incorrect results.
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Lan-Lan Chang, Kenneth F. Backman and Yu Chih Huang
The purpose of this study is to investigate the relationships between tourists’ motivation, experience, perceived value and revisit intentions to creative tourism destinations…
Abstract
Purpose
The purpose of this study is to investigate the relationships between tourists’ motivation, experience, perceived value and revisit intentions to creative tourism destinations. The ever-growing concept of creativity has been introduced into the tourism field. Creative tourism has been viewed as a strategy to regenerate destinations physically, culturally and socially. To develop tourism products and provide services that integrate the concept of creativity to satisfy tourists’ needs by developing a more active and long-lasting form of experience, this study aims to examine tourist consumption psychology in the context of creative tourism destinations. Past studies have identified motivation, perceived value and experience as three major antecedents affecting tourists’ revisit intentions.
Design/methodology/approach
The empirical study was carried out in three popular creative tourism spots, Meinong, Shuili and Yingge, located, respectively, in the north, middle and south Taiwan. These creative tourism sites provide pottery, crafts, arts, workshops and other creative activities that integrate authentic local culture to engage tourists with fulfilling and meaningful experiences. The on-site survey was conducted on both weekdays and weekends during March 2012. Self-administrated questionnaires were distributed to participants who were systematically selected at the main gate of the study areas. In total, 417 questionnaires were collected.
Findings
The results indicated that on-site tourism experience was the most influential antecedent of revisit intention to creative tourism sites in terms of the magnitude of the standardized coefficient. The unique variances of motivation factors and perceived value were too small to be statistically significant to explain revisit intentions. The present study contributes to the ever-increasing tendency for creative industries in Taiwan to develop creative tourism products and services that encompass authentic local culture and art in enhancing tourist experience.
Originality/value
For business operators, this study suggests that if owners of creative destinations would like to attract repeat tourists, the tourists’ experiences are surely critical in developing service blueprints to meet the needs and wants of customers; they should pay more attention to understanding what tourists experience when they visit creative tourism attractions.
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Yu‐Chih Huang, Sheila J. Backman and Kenneth F. Backman
The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel…
Abstract
Purpose
The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel arrangements. The purpose of this study is to investigate the applicability of flow theory and the concept of involvement in understanding the impacts of virtual experiences of Second Life on people's travel intentions.
Design/methodology/approach
Undergraduate college students at Clemson University were chosen as participants and data was collected in April 2009, entailing 42 usable surveys.
Findings
The results validate the notion that flow is a useful and practical instrument to understand users' experiences while navigating the 3D virtual world of Second Life. The achievement of an engaging and pleasant experience in Second Life is influenced by three factors: the skills available to tackle challenging tasks, the perception of interactivity, and the degree of presence sensation perceived by customers. Furthermore, the findings indicated that flow experience mediated the association between involvement and people's behavioral intentions.
Originality/value
This study is a stepping stone on the road to investigating new marketing media, as more systematic research is needed to investigate the virtual experience and its effects on how travelers make decisions.
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Chih-Hsuan Huang and Yi-Chun Huang
This study proposes an innovative concept of green digital transformation capability (GDTC) and explores the interrelationships among GDTC, ambidextrous green learning (AGL) and…
Abstract
Purpose
This study proposes an innovative concept of green digital transformation capability (GDTC) and explores the interrelationships among GDTC, ambidextrous green learning (AGL) and sustainability performance (SP) from multiple perspectives.
Design/methodology/approach
Survey questionnaires were distributed to Taiwanese firms engaged in various sectors, including electrical and information, metal and precision machinery, rubber material, chemical, daily necessity and food and beverage manufacturing, resulting in 306 valid responses. Structural equation modeling in SPSS v26 was used to test the hypotheses. Furthermore, we analyzed the mediating effects using SPSS PROCESS.
Findings
The results demonstrated that GDTC affected SP both directly and indirectly through exploratory and exploitative green learning. Furthermore, this study revealed the pathways through which GDTC influenced the SP of Taiwanese manufacturing firms.
Research limitations/implications
This study is limited to Taiwanese manufacturing firms. Future studies should expand their sample size to explore digital transformation (DT) practices in various regions and industries.
Social implications
The DTs in manufacturing have profound social implications, emphasizing that companies should consider economic, social and environmental sustainability during digitalization.
Originality/value
This study introduces a novel concept of GDTC and provides important theoretical insights and practical implications for the intersection of DT and sustainability perspective. These findings will offer valuable guidance to companies seeking sustainable development in the digital era.
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Yi-Chun Huang and Chih-Hsuan Huang
Prior research on green innovation has shown that institutional pressure stimulates enterprises to adopt green innovation. However, an institutional perspective does not explain…
Abstract
Purpose
Prior research on green innovation has shown that institutional pressure stimulates enterprises to adopt green innovation. However, an institutional perspective does not explain why firms that face the same amount of institutional pressure execute different environmental practices and innovations. To address this research gap, the authors linked institutional theory with upper echelons theory and organization performance to build a comprehensive research model.
Design/methodology/approach
A total of 800 questionnaires were issued. The final usable questionnaires were 195, yielding a response rate of 24.38%. AMOS 23.0 was used to analyze the data and examine the relationships between the constructs in our model.
Findings
Institutional pressures affected both green innovation adoption (GIA) and the top management team's (TMT's) response. TMT's response influenced GIA. GIA was an important factor affecting firm performance. Furthermore, TMT's response mediated the relationship between institutional pressure and GIA. Institutional pressures indirectly affected green innovation performance but did not influence economic performance through GIA. Finally, TMT's response indirectly impacted firm performance through GIA.
Originality/value
The authors draw on institutional theory, upper echelons theory, and a performance-oriented perspective to explore the antecedents and consequences of GIA. This study has interesting implications for leaders and managers looking to implement green innovation and leverage it for firm performance to out compete with market rivals as well as to make the changes in collaboration with many other companies including market rivals to gain success in green innovation.
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Cheng-Yu Lee, Yen-Chih Huang and Chia-Chi Chang
Although scholars have paid considerable attention to the relationship between technological diversification and firm performance, research on this relationship has produced mixed…
Abstract
Purpose
Although scholars have paid considerable attention to the relationship between technological diversification and firm performance, research on this relationship has produced mixed findings. To reconcile these inconsistent findings, this study, thus, aims to revisit the performance effect of technological diversification by considering two organizational characteristics as crucial moderators, namely, firm size and financial slack.
Design/methodology/approach
To test the research hypotheses, the research sample covers manufacturing firms in the 2008 Standard & Poor (S&P) 500 index. Data regarding the characteristics and patent information of the sample firms were obtained from Compustat and the US Patent and Trademark Office. The hypotheses were tested by using hierarchical regression models.
Findings
In a sample of 168 S&P 500 manufacturing firms, this study finds that technological diversification has a positive effect on firm performance. The relationship between technological diversification and firm performance is also found to be positively moderated by firm size, financial slack and their configuration.
Originality/value
The findings of this study further suggest that firms should be aware that the effect of technological diversification on performance can be enhanced or hindered in specific contexts.
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Nida Shamim, Suraksha Gupta and Matthew Minsuk Shin
The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to…
Abstract
Purpose
The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to understand how IEs influence UE and the mediating effects of hedonic value (HV) and utilitarian value (UV) on this relationship. Additionally, the authors examine the moderating impacts of user perceptions (UPs) such as headset comfort, simulation sickness, prior knowledge and ease of use on the utilisation of the MV. This study seeks to elucidate the dynamics of virtual travel at a pre-experience stage, enhancing the comprehension of how digital platforms can revolutionise UE in travel and tourism.
Design/methodology/approach
This study used a triangulation methodology to provide a thorough investigation into the factors influencing UE in the MV. A systematic literature review (SLR) was conducted to frame the research context and identify relevant variables. To gather empirical data, 25 interviews were performed with active MV users, supplemented by a survey distributed to 118 participants. The data collected was analysed using structural equation modelling (SEM) to test the hypothesised relationships between IEs, UPs, HV and UV and their combined effect on UE within the MV.
Findings
The findings from the SEM indicate that engaging in the MV leads to a positive IE, which significantly enhances UE. Additionally, it was discovered that HV and UV play a mediating role in strengthening the link between IEs and UE. Furthermore, UPs, including headset comfort, simulation sickness, prior knowledge and ease of use, are significant moderators in the relationship between IEs and MV usage. These insights provide a nuanced understanding of the variables that contribute to and enhance UE in virtual environments.
Originality/value
This research contributes original insights into the burgeoning field of digital tourism by focusing on the MV, a rapidly evolving platform. It addresses the gap in the existing literature by delineating the complex interplay between IEs, UPs and value constructs within the MV. By using a mixed-method approach and advanced statistical analysis, this study provides a comprehensive model of UE specific to virtual travel platforms. The findings are particularly valuable for developers and marketers in the hospitality and tourism sectors seeking to capitalise on digital transformation and enhance UE through immersive technologies.
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Chih-Hsuan Huang, Chun-Ting Lai, Cheng-Feng Wu, Yii-Ching Lee, Chia-Hui Yu, Hsiu-Wen Hsueh and Hsin-Hung Wu
Gender difference exists in the perception of the patient safety culture in healthcare organizations. A case from a medical center in Taiwan is presented to examine how different…
Abstract
Purpose
Gender difference exists in the perception of the patient safety culture in healthcare organizations. A case from a medical center in Taiwan is presented to examine how different genders perceive the patient safety culture in practice from 2014 to 2017.
Design/methodology/approach
A longitudinal study using the data from 2014 to 2017 is conducted quantitatively. Mann–Whitney U test and one-way analysis of variance are employed for analyses.
Findings
The results showed that female nurses had significantly higher emotional exhaustion than male nurses in 2015 and 2016 indicating male nurses had better fatigue recovery than their female counterparts. In addition, male nurses felt a higher degree of fatigue in 2016 and 2017 than those in 2015 statistically. In contrast, female nurses felt more stressful in 2016 and 2017 than those in 2014 statistically. Female nurses had higher emotional exhaustion in 2016 and 2017 than those in 2014 and 2015 statistically.
Practical implications
To sum up, female nurses were more stressful than before, and their recovery was also relatively poor particularly in 2016 and 2017. There is a need to reduce the degree of fatigue for female nurses in this medical center through employee assistance programs, mindfulness-based stress reduction programs, building up female nurses' positive currency and setting up their appreciative inquiry. In contrast to female nurses, male nurses recovered better from fatigue. This might encourage hospital management to deploy male nurses more effectively in this medical center.
Originality/value
The results enable the hospital management to know there is a gender difference in this case hospital. More attention on female nurses is required.
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Chenxiang Qian, Chih-Fu Wu, Zhenbo Zhang and Hsin-Yu Huang
The purpose of this paper is to explore current marketing communication mixes (MCMs) in two industries, electronics home appliance stores (face-to-face interaction) and remote…
Abstract
Purpose
The purpose of this paper is to explore current marketing communication mixes (MCMs) in two industries, electronics home appliance stores (face-to-face interaction) and remote care (interface-mediated interaction), to propose marketing strategies from the perspective of service design and determine the relationships between service interaction patterns and MCMs in the pre-service phase.
Design/methodology/approach
Six industry experts in marketing were interviewed through semi-structured interviews, the topic of which focused on the details of five MCMs and their correlations were analyzed using a customer journey maps. Finally, the MCMs were further explored to verify differences in attractiveness to customers, respectively.
Findings
The result showed that the most attractive activity for the electronics home appliance stores customer is the promotion. And the four face-to-face service interaction patterns and MCMs exhibited a low correlation. In addition, the customers of remote care service argued that the personnel selling was the most attractive MCMs to them. For customers who utilize smart devices to communicate with advertisement exhibited the highest correlation coefficient.
Research limitations/implications
The limitation of this study is that the research only conducts interview research on two service industries.
Practical implications
This study was expected to develop improved marketing communication strategies to remedy the sales predicament induced by virtual channels and to increase people’s acceptance of remote care service.
Originality/value
The value of this paper is to analyze the correlation and difference of MCMs and service interaction patterns between electronics home appliance stores and remote care, and propose a structural model of MCMs for two different industries.
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Chih-Yu Ting, Chung-Huang Huang and Allen H. Hu
More than 30 legal recyclables were proclaimed by Environmental Protection Administration (EPA) in Taiwan of those producers and importers are liable for paying a Resource…
Abstract
More than 30 legal recyclables were proclaimed by Environmental Protection Administration (EPA) in Taiwan of those producers and importers are liable for paying a Resource Recycling Fee (RRF). The Resource Recycling Management Fund determines both the tariff of RRF and the subsidy rate for recycling activities based on a predetermined pricing formula and collects the revenue to finance its collection and disposal. While contemplating on whether to proclaim waste mattress as a legal recyclable, EPA is facing several critical challenges, particularly the lack of data required for setting a tariff–subsidy mix. In this chapter we critically review the formula and propose an innovative pricing rule. Also, we develop a science-based approach to demonstrate how a tariff–subsidy mix could be determined under the circumstance of data deficiency. By doing so, we avoid not only the difficulty in solving the nonhomogeneous and nonautonomous first-order difference equation that governs the stock accumulation of waste mattress but also the distributed lag model of multiperiods linking quantity of mattress discarded and the quantity of new mattress sold. Such an approach could be applied to the durables for recycling pricing particularly when relevant data are limited.