Dean Hristov, Nikola Naumov and Petia Petrova
This paper aims to provide an exploratory investigation into contemporary interpretation methods used in historic gardens and their fundamental role in enhancing the visitor…
Abstract
Purpose
This paper aims to provide an exploratory investigation into contemporary interpretation methods used in historic gardens and their fundamental role in enhancing the visitor experience and sense of a place.
Design/methodology/approach
A series of semi-structured interviews (n = 65) with Wrest Park visitors – who had the opportunity to experience new interpretation methods provided on-site – have been carried out in an attempt to explore their sense of place through interpretation.
Findings
The research suggests that interpretation has a fundamental role to play in “telling the story” of historic gardens, with 92.5 per cent of the sample understanding elements of the place’s history, significance and evolution. The findings further suggest the presence of two distinct visitor typologies – history explorers and leisure seekers.
Practical implications
The study provides implications for theory and practice and recommendations for historic garden practitioners.
Originality/value
The importance of conceptualising and operationalising interpretation in historic gardens has received relatively little attention across the extant body of heritage interpretation literature. English Heritage’s Wrest Park, which is amongst England’s most prominent historic gardens, is used as a case study.
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Geoffrey P. Lantos and Lincoln G. Craton
The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener…
Abstract
Purpose
The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener characteristics, and advertising processing strategy) that affect a consumer's attitude toward the advertising music (Aam).
Design/methodology/approach
The paper takes the form of an integrative review of the relevant literatures from the psychology of music, marketing, and advertising.
Findings
Aam can be positively but also negatively influenced by many factors. Only some of these variables are employed in any typical study on consumer response to music, which may account for some conflicting findings.
Practical implications
The paper discusses factors for effectively using commercial music to affect Aam, with special focus on advertising processing strategy. Advertisers are urged to exercise extreme caution in using music and to always pretest its use considering factors identified in this paper. The paper suggests ways in which the model can guide future research.
Originality/value
The paper integrates diverse literatures and outlines the major variables comprising our model of consumer response to advertising music. Advertisers can use these variables as a checklist for factors to consider in selecting ad music.
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Lincoln G. Craton and Geoffrey P. Lantos
The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by…
Abstract
Purpose
The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising music (Aam) and relating Aam's components to advertising goals. It also aims to propose that Aam is a significant component of attitude toward the ad (Aad).
Design/methodology/approach
The paper takes the form of an integrative review of the relevant literatures in the psychology of music, consumer marketing, and advertising to formulate Aam.
Findings
Favorable Aam is a necessary but insufficient condition for favorable Aad in ads employing music. Furthermore, a negative Aam might cause a negative Aad. Given the numerous possible negative responses to music in a TV or radio commercial, achieving a favorable Aam among most target audience members is very challenging, especially when music‐message fit is lacking.
Practical implications
The paper offers cautionary advice for advertisers using music and directions for future research.
Originality/value
The paper provides a novel integration of literatures in psychology and marketing/advertising. Whereas most scholars and practitioners assume that music adds value to commercials, the authors demonstrate key ways in which music can cause adverse listener reactions.
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These two cities have over 25% of the total electorate, making this a key political barometer. The Democrats’ entire leadership resigned. Soaring real estate prices and a scandal…
Details
DOI: 10.1108/OXAN-DB260836
ISSN: 2633-304X
Keywords
Geographic
Topical
Mental health is not simply the absence of psychological problems any more than physical health is the absence of disease. This chapter explores various aspects of optimal mental…
Abstract
Mental health is not simply the absence of psychological problems any more than physical health is the absence of disease. This chapter explores various aspects of optimal mental health and wellbeing among college students. It examines the question of what is required for college students to both feel their best and function at or near their highest levels. It also discusses the characteristics of peak mental health, including its transient nature. Predictive factors such as exercise, diet, sleep and social connection will be explored. Regarding the features of optimal wellbeing, the following variables are described: integrity, values, mindfulness, self-compassion, flow and resilience. These variables are considered in an integrated fashion as components, as well as byproducts, of wellness. Hettler’s multidimensional model of wellness is presented at the outset of the chapter, followed by Keyes’ theory of flourishing.
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The trend now in many organizations is to decentralize operations, giving greater responsibility to employees in the form of empowerment. Getting rid of a whole layer ofmanagement…
Abstract
The trend now in many organizations is to decentralize operations, giving greater responsibility to employees in the form of empowerment. Getting rid of a whole layer of management may sound wonderful to the company accountant and also to many employees, but where does this leave the majority of aspiring young workers who expect to have a career ahead of them? By eradicating middle management, the chain to the highest echelons of the company are dramatically reduced. This can of course be a very good policy in that people have quicker and better contact with the decision‐making people, but this can also leave a vacuum of promotional uncertainty owing to the flattening in the hierarchical chain. Many people like the extra responsibility that empowerment brings, but they must also be able to see that they also have a future within the organization.
Brian P. DeJong, Eric L. Faulring, J. Edward Colgate, Michael A. Peshkin, Hyosig Kang, Young S. Park and Thomas F. Ewing
Sets out to discuss lessons learned from the creation and use of an over‐the‐internet teleoperation testbed.
Abstract
Purpose
Sets out to discuss lessons learned from the creation and use of an over‐the‐internet teleoperation testbed.
Design/methodology/approach
Seven lessons learned from the testbed are presented.
Findings
This teleoperation interface improves task performance, as proved by a single demonstration.
Originality/value
In helping to overcome time‐delay difficulties in the operation, leading to dramatically improved task performance, this study contributes significantly to the improvement of teleoperation by making better use of human skills.
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Keywords
Covers such techniques as action learning, open learning, computer‐based training, mentoring and group facilitation.
Stellan Lundström and Hans Lind
Notes an increasing interest in valuation of publicly owned real estate, and also controversy about the relevance of different concepts of value, especially for special purpose…
Abstract
Notes an increasing interest in valuation of publicly owned real estate, and also controversy about the relevance of different concepts of value, especially for special purpose properties. Argues that it is important to distinguish between different contexts before taking a stand on this issue. Discusses three such contexts: external information, asset management and introduction of buyer‐provider models for real estate services within the public sector. Concludes that there is no type of public property for which the question of asset value is unimportant, and also that the information provided by aggregate values and a traditional balance‐sheet is small.
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THE VALUE OF ABSTRACTS AND THEIR USE ‐ MCB is not a company to rest on its laurels. In the vernacular of modern‐day management literature, the company can rightly claim to be a…
Abstract
THE VALUE OF ABSTRACTS AND THEIR USE ‐ MCB is not a company to rest on its laurels. In the vernacular of modern‐day management literature, the company can rightly claim to be a learning organization; one that seeks to regenerate and develop itself in accordance with current trends, most notably those in customer and market requirements.