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The purpose of this paper is to discuss a self‐assessment scheme and processes that are developed for and applied to a R&D organization based on ISO 9004:2000. The presented self‐assessment has been performed during internal audits based on quality management system in Electronics and Telecommunications Research Institute (ETRI) in Korea.

In order to enhance the reliability of the self‐assessment, the preliminary works such as training, workshop, case study and pre‐assessment rating are performed in advance before self‐assessment. Furthermore, this paper evaluates the reliability of self‐assessment results using Cohen's Kappa coefficient and the observed agreement index.

The results of this paper present that an organization's performance maturity level evolves sustainably through self‐assessment scheme and processes.

These results and lessons learned will be very useful to the organization that intends to enhance the performance of its R&D projects and processes and improve its processes continuously.

ISO 9004:2000 presents the guidelines of self‐assessment for the organization that intend to continually improve its performance considering the effectiveness and efficiency of a quality management system. According to ISO 9004, the range and depth of self‐assessment should be planned in relation to the organization's objectives and priorities. This paper discusses a self‐assessment scheme and processes that are developed for and applied to a R&D organization based on ISO 9004:2000.

The purpose of this paper is to present a self-certification framework for assessing technological innovation and certifying superior products. The paper discusses how and why organizational efforts to implement the self-certification program can lead to product and process innovation.

Using the case study method in a large government-sponsored research and development institute, the authors examined the effectiveness of the proposed framework.

The finding indicates that the success of the self-certification program is dependent on the ability of a firm to manage processes. The result also suggests that it is critical to develop an internal-driven motivation and ensure the strong commitment of top management when implementing the self-certification program. The finding reveals that the voluntary certification program has a positive effect on innovation and marketing performance.

This study makes three contributions. First, the paper offers valuable insights on the use of a self-certification framework as a problem-solving tool in the innovation process. Second, based on the self-regulation theory, this study enhances the understanding of the potential of control in facilitating technological innovation. Third, the paper provides practical guidance about the application of self-assessment at the project level.

Casual online shoppers without a strong intention to purchase items can easily leave web sites within seconds. However, there is little research examining how and why consumers are engaged momentarily when they are exposed to a target stimulus in a low involvement shopping situation. This online experiment study seeks to investigate the possibility of enhancing situational involvement with personal and stimulus factors, namely enduring involvement and perceived perceptual fluency, and to determine how enjoyment contributes to the relations among enduring involvement, perceptual fluency, cognitive effort, and situational involvement, in a low‐involvement online shopping context.

An online experiment was conducted to test the conceptual model. Two mock web sites with different levels of perceptual fluency were developed to test effects of perceptual fluency on situational involvement, and participants completed an online survey after viewing one on the web site.

Structural equation modeling was performed to test the proposed model (n=657). The result confirmed that perceived perceptual fluency elicited enjoyment, which in turn positively affected situational involvement, purchase intention, and cognitive effort. Enduring involvement influences enjoyment, cognitive effort, and purchase intention in a web‐browsing situation. Enjoyment plays a key role by mediating the perceptual fluency effect and enduring involvement effect on purchase intention and cognitive effort. The findings of the current study demonstrated that perceptual fluency of a stimulus could engage people by enhancing enjoyment.

The current study provides an insight into comprehensively understanding how situational involvement can be created through visual information display/web site design as well as a personal factor. The study uniquely approaches the issue of involvement and engagement through internal, psychological process of consumers. Also, the empirical support for the proposed model successfully extends the perceptual fluency hypothesis, contributing to the field of literature.

The purpose of this study was to examine visual merchandising (VMD) elements of apparel retail web sites, to describe the state of apparel online VMD and to develop a taxonomy of online VMD cues whose effects can be studied empirically.

A total of 50 US and 50 Korean web sites were content analyzed in terms of environment, manner of presentation, and path finding.

Results of the study revealed that many VMD features of offline stores have been implemented online. In addition, some VMD features of online apparel stores do not have a direct offline parallel. The taxonomy of VMD cues can be used by researchers to systematically study the effects of the cues following the SOR Model.

Because of the descriptive nature of the study important discussions about possible effects of various VMD elements on consumer behaviors cannot be addressed. Future research needs to investigate the effects of different VMD features introduced in the study on diverse consumer behaviors.

Using the VMD categories developed and coded in the study, online apparel retailers may be able to gain knowledge about online VMD features they can use to create desirable effects simulating those of in‐store VMD.

In spite of the strategic importance of VMD in online apparel stores, specific online VMD features that may influence consumer attitudes and behaviors have not been identified. Findings provide a comprehensive list of online VMD elements available from apparel web sites that are comparable to traditional offline VMD.