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Article
Publication date: 10 September 2018

Yoo Jin Kwon and Kyoung-Nan Kwon

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

617

Abstract

Purpose

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

Design/methodology/approach

A qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach.

Findings

Diverse activities and reflections pertaining to selfies were analyzed, which uncovered three consumer roles departmentalized and the nine values that selfie practice generates for consumers. The three roles are subject, photographer and user of selfies, and the roles are orchestrated together or selectively performed if necessary. In consequence of the interplay of performances and expectations of the roles, consumers pursue and gain four collaboratively created values and five individually created values.

Originality/value

Findings of the study expand the understanding of values of selfie practice and consumer roles in Web 2.0.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 21 March 2008

Kyoung‐Nan Kwon, Mi‐Hee Lee and Yoo Jin Kwon

The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness…

10152

Abstract

Purpose

The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness on private brand purchase intent.

Design/methodology/approach

A college student sample was surveyed to measure product characteristic perceptions for six product categories and to evaluate private brand purchase intent. Analysis of covariance was conducted for hypothesis testing.

Findings

Support existed for the significant effects of all three product characteristics on the intent to purchase private brands. A moderating effect by value consciousness on the product type (search versus experience) emerged.

Practical implications

It is critical that retailers identify appropriate product categories as they develop private brands. Private brand marketing strategies should be designed to reduce the level of product involvement and switching cost, and to increase consumer perception of search properties.

Originality/value

The research is one of the few studies to test the effects of product characteristics extensively and to provide related marketing implications.

Details

Journal of Consumer Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 10 July 2009

Jennifer Yurchisin, Yoo Jin Kwon and Sara B. Marcketti

The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of…

2303

Abstract

Purpose

The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained.

Design/methodology/approach

A convenience sample of 244 individuals in Texas and Iowa was gathered via a survey method. Items on the questionnaire were contained within three sections: assessing participants' level of fashion involvement and celebrity involvement; participants' attitudes toward the consumption of cause‐related fashion products; and demographic information.

Findings

Results from this study indicated individuals who purchased rubber charity bracelets were more involved with fashion and celebrities than individuals who did not purchase rubber charity bracelets and that those who purchased the bracelets had purchased significantly more cause‐related fashion products than those who had not purchased any bracelets. Purchasers of bracelets were significantly less involved with the cause than those who had not purchased any bracelets. Purchasers did not have a significantly more positive attitude toward purchasing cause‐related fashion products than those who had not bought any bracelets.

Research limitations/implications

The predominately female sample of young adults may not be representative of the average US consumer.

Practical implications

This study provides useful information to manufacturers and sellers of cause‐related products. Future efforts to manufacture and sell cause‐related products should focus on developing products that incorporate fashion trends with celebrity endorsers.

Originality/value

This paper provides useful information for organizations wishing to create similarly successful cause‐related fashion products.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 24 June 2022

Chenglin Qing, Xiu Jin and Yonghui Xu

The global business environment has brought about great innovation according to the advent of the fourth industrial revolution era. Most of the enterprises are focusing on…

269

Abstract

Purpose

The global business environment has brought about great innovation according to the advent of the fourth industrial revolution era. Most of the enterprises are focusing on adapting to the era of the fourth industrial revolution and trying to find appropriate strategies. Competitiveness among enterprises is changing fiercely. Such environments are threatening to the sustainability of enterprises. In this regard, it is a key issue that how enterprises can be sustainable and gain competitive advantage. Based on this background, this study emphasized the importance of environmental involvement. Enterprise can improve its image through environmental involvement. Since enterprise image is a variable that directly impacts enterprise growth and performance, it promotes the sustainability of the enterprise. Therefore, this study aims to explore the improvement factors of environmental immersion and verified its influence.

Design/methodology/approach

This study focused on creating shared value as a factor to improve environmental involvement. It is divided into three components, which are economic values, social values and cooperative values, respectively. The role of these three factors in enhancing environmental involvement was clearly identified and the process of enhancing enterprise image was verified.

Findings

The mediating effect of environmental involvement on the relationship between creative shared values (economic values, social values and cooperative values) and enterprise image was demonstrated.

Originality/value

This study emphasized the importance of environmental immersion in the era of the fourth industrial revolution and provided a way to improve enterprise image, which is directly related to the sustainability of the enterprise.

Details

Kybernetes, vol. 52 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 9 February 2023

Yanni Ping, Alexander Buoye and Ahmad Vakil

The purpose of this study is to present a methodology for enhancing the quality and usefulness of online reviews for prospective customers to investigate how this contemporary…

239

Abstract

Purpose

The purpose of this study is to present a methodology for enhancing the quality and usefulness of online reviews for prospective customers to investigate how this contemporary form of instrumental support can be facilitated to strengthen customer-to-customer support.

Design/methodology/approach

This study develops an analytics framework with applications of machine learning models using customer review data from Amazon.com. Linear regression is commonly used for review helpfulness and sales prediction. In this study, Random Forest model is applied because of its strong performance and reliability. To advance the methodology, a custom script in Python is created to generate Partial Dependence Plots for intensive exploration of the dependency interpretations of review helpfulness and sales. The authors also apply K-Means to cluster reviewers and use the results to generate reviewer qualification scores and collective reviewer scores, which are incorporated into the review facilitation process.

Findings

The authors find the average helpfulness ratio of the reviewer as the most important determinant of reviewer qualification. The collective reviewer qualification for a product created based on reviewers’ characteristics is found important to customers’ purchase intentions and can be used as a metric for product comparison.

Practical implications

The findings of this study suggest that service improvement efforts can be performed by developing software applications to monitor reviewer qualifications dynamically, bestowing a badge to top quality reviewers, redesigning review sorting interfaces and displaying the consumer rating distribution on the product page, resulting in improved information reliability and consumer trust.

Originality/value

This study adds to the research on customer-to-customer support in the service literature. As customer reviews perform as a contemporary form of instrumental support, the authors validate the determinants of review helpfulness and perform an intensive exploration of its dependency interpretation. Reviewer qualification and the collective reviewer qualification scores are generated as new predictors and incorporated into the helpfulness-based review facilitation services.

Details

Journal of Services Marketing, vol. 37 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

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Book part
Publication date: 9 May 2022

Tobin Im

Abstract

Details

Transformation of Korean Politics and Administration: A 30 Year Retrospective
Type: Book
ISBN: 978-1-80382-116-0

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Article
Publication date: 1 February 1999

Nam‐Hyeon Kim, Dong‐Won Sohn and James A. Wall

The first of two exploratory studies investigated the conflict management approaches of 310 South Korean leaders. Each recalled the most recent dispute they had encountered either…

730

Abstract

The first of two exploratory studies investigated the conflict management approaches of 310 South Korean leaders. Each recalled the most recent dispute they had encountered either between two subordinates or between a subordinate and a person outside the workgroup (i.e., an outsider). Subsequently, they reported the techniques used to manage the dispute. As predicted, the leaders were more assertive in managing subordinate‐subordinate conflicts. Unexpectedly, they also pressed their own subordinates quite forcefully in the subordinate‐outsider disputes. The second study investigated subordinates' interventions in their leaders’ disputes. In these conflicts, subordinates adopted a low‐key shuttle diplomacy; meeting separately with the parties, listening to their opinions, transmitting these to the other side, and calling for each side's empathy and understanding.

Details

International Journal of Conflict Management, vol. 10 no. 2
Type: Research Article
ISSN: 1044-4068

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Article
Publication date: 21 February 2020

Shahab Pourfakhimi, Tara Duncan and Willem J.L. Coetzee

Despite its volume, the academic research on the impact of electronic word of mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely limited to…

3701

Abstract

Purpose

Despite its volume, the academic research on the impact of electronic word of mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely limited to investigating a small scope of its impact. The purpose of this paper is to bridge this gap by synthesising the existing literature, providing a conceptual framework for the various dimensions of this impact.

Design/methodology/approach

This paper is based on the meta-synthesis and a critical conceptual analysis of relevant academic literature identified using a keyword search of papers via the Web of Science and Scopus databases, followed by a snowballing process comprising tracking the citations to the resources referred to in the identified papers.

Findings

This conceptual analysis illustrates how the full spectrum of the impact of eWOM on tourist behaviour spans well beyond the limited scope traditionally focussed on by tourism and hospitality researchers. This scope, encompassing multiple cognitive, normative and affective dimensions, is illustrated in an evidence-based conceptual framework proposed in this paper, providing a systematic tool to identify the less-studied aspects of this important phenomenon.

Originality/value

This paper synthesises the large and fragmented body of literature on eWOM and proposes a novel conceptual framework, illustrating the vast scope of the various cognitive, affective and normative mechanisms through which eWOM affects consumers’ choice of tourism and hospitality products. Furthermore, this paper provides a synthesis of the state-of-the-art of research in this field, highlights the existing gaps and provides researchers with a systematic tool to identify pathways towards breaking the status-quo in progressing beyond the current boundaries of academic research in this field.

游客感知对清真旅游目的地的影响:结构模型分析

目的

尽管有大量研究, 但有关网络口碑eWOM对旅游业和酒店业消费者行为的影响的学术研究仍是零散的, 并且在很大程度上只限于调查其影响的一小部分。本文的目的是通过综合现有文献来弥合这种差距, 为这种影响的各个方面提供概念框架。

设计/方法/方法

本文基于元合成法和对相关学术文献的关键性, 概念性分析。这些文献是通过Web of Science和Scopus数据库对文章进行关键字搜索而确定的。随后是滚雪球式搜索过程, 该过程包括跟踪对已识别文章中引用的资源的引用。

结果

这项概念分析阐述了eWOM对游客行为的影响范围如何远远超出了旅游和酒店业研究人员传统上关注的有限范围。这一范围是基于有理论依据的的概念框架提出的, 并涵盖多个认知, 规范和情感的维度。此范围为识别这一重要且缺乏研究的现象提供了系统的工具。

创意/价值

本文综合了有关eWOM的大量零散文献, 并提出了一个新颖的概念框架, 阐明了eWOM影响消费者选择旅游和酒店产品的各种认知, 情感和规范机制的范围。此外, 本文提供了该领域最新的研究综述, 突出了现有的差距, 并为研究人员提供了系统的识别打破现状的途径, 以超越当前学术界在这个领域的研究局限。

关键词

关键字 电子口碑, eWOM, WOM, 酒店, 旅游, 口碑

文章类型

研究论文

El Boca a Boca Electrónico en el Comportamiento del Consumidor Turístico y Hotelero: Estado del Arte

Objetivo

A pesar del gran volumen de investigación académica sobre el impacto de eWOM en el comportamiento del consumidor turístico y hotelero, esta se encuentra fragmentada y en gran medida se limita a investigar un pequeño alcance de su impacto. El propósito de este artículo, es cerrar esta brecha sintetizando la literatura existente y proporcionando un marco conceptual para las diversas dimensiones de este impacto.

Diseño/metodología/enfoque

Este documento se basa en un análisis metasíntesis crítico y conceptual de la literatura relevante académica identificada, mediante una búsqueda de artículos por palabras claves a través de las bases de datos de Web of Science y Scopus, seguido de un proceso de “bola de nieve” que comprende el seguimiento de las citas de los recursos mencionados en los artículos identificados.

Resultados

Este análisis conceptual, ilustra cómo el espectro total del impacto de eWOM en el comportamiento turístico se extiende mucho más allá del limitado alcance que tradicionalmente han realizado investigadores del turismo y hoteles. Este nuevo alcance, que abarca múltiples dimensiones cognitivas, normativas y afectivas, se ilustra en un marco conceptual basado en la evidencia propuesta en este documento, que proporciona una herramienta sistemática para identificar los aspectos menos estudiados de este importante fenómeno.

Originalidad/valor

Este documento sintetiza la gran cantidad de literatura fragmentada sobre eWOM y propone un marco conceptual novedoso, que ilustra el amplio alcance de los diversos mecanismos cognitivos, afectivos y normativos a través de los cuales eWOM afecta la elección de los consumidores de productos turísticos y hoteleros. Además, este documento proporciona una síntesis del estado de la investigación en este campo, destaca las brechas existentes y brinda a los investigadores una herramienta sistemática para identificar vías para romper el statu quo en el progreso más allá de los límites académicos actuales en este campo.

Palabras clave

Boca a boca electrónica, eWOM, WOM, Industria hoteleram, Turismo, Boca a boca

Tipo de papel

– Trabajo de investigación

Details

Tourism Review, vol. 75 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Abstract

Details

The Emerald Handbook of Multi-Stakeholder Communication
Type: Book
ISBN: 978-1-80071-898-2

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Article
Publication date: 11 January 2022

Sang Soo Kim, Jin Yong Choi and Chulmo Koo

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism…

783

Abstract

Purpose

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior.

Design/methodology/approach

The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics.

Findings

The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior.

Originality/value

This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

研究目的

现实促进技术和智能旅游技术在各种 ICT中被广泛应用来直接或间接支持大型活动的。基于光环效应, 这项研究解释了对大型活动中使用的 ICT 的满意度, 国家形象, 活动参与者未来行为之间的联系。

研究设计/方法/途径

分析的数据包括 246 位在2018 年冬季奥运会访问平昌的外国游客。

研究发现

结果表明, 现实促进技术和智慧旅游技术通过直接或者间接方式接通过交易满意度影响整体体验满意度。此外, 研究发现两种类型的满意度均对东道国的国家形象形成产生积极影响, 从而对吸引未来访客的有正面影响。

研究原创性/价值

通过聚焦来平昌参加奥运会的游客, 本研究旨在探索信息通信技术在大型活动中的两种不同作用。本研究的原创性在于试图检验游客在大型活动中基于 ICT 的体验满意度对形成对东道国正面的国家形象的机制。

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