Qiuxiang Zhou, Yongjian Pu and Chun Su
This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable…
Abstract
Purpose
This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural heritage tourism.
Design/methodology/approach
A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 461 participants.
Findings
The results indicated that the cultural heritage rejuvenation experience quality exerted a significant positive impact on memorable tourism experiences. Destination image and memorable tourism experiences positively correlated with tourists' revisiting intention. Destination image and memorable tourism experiences partially mediated the correlation between cultural heritage rejuvenation experience quality and revisiting intention.
Originality/value
The study shows that it is meaningful to include memorable tourism experiences and destination image in tourism destination quality–loyalty models and confirms that the cultural heritage rejuvenation experience quality should be viewed as crucial aspects of marketing strategies aimed at improving memorable tourism experiences, destination image, and revisiting intention.
Details
Keywords
Yongjian Wang, Xigang Yuan and Fei Wang
This paper aims to compare and analyze the effect of the dual-credit policy and product substitution rate on the automakers’ operational strategies under different production…
Abstract
Purpose
This paper aims to compare and analyze the effect of the dual-credit policy and product substitution rate on the automakers’ operational strategies under different production modes (e.g. centralized and independent), and further illustrate which production mode is more conducive to improving new energy vehicle (NEV) development.
Design/methodology/approach
The decision-making models for a centralized production mode where an integrated automaker produces both NEVs and fuel vehicles (FVs) and for independent production mode where an NEV automaker faces competition from a traditional FV automaker were formulated. The equilibrium solutions of each production mode were obtained by extreme value and game theory methods. The conclusions of the theoretical analysis were further verified with numerical analyses using IBM-MATLAB R2019a. Some management insights could be obtained by comparison analysis.
Findings
Under the dual-credit policy, an increase in the NEV credit trading price will always raise production quantity of NEVs, but only in an independent production mode where a higher trading price will also bring higher total profits to NEV automakers. In addition, only when the NEV credit trading price is high enough, a rising product substitution rate will be more favorable to NEV production and restrain FV production. Furthermore, an independent production mode is more favorable for the initial production of NEVs, but as each of the two vehicle types captures a certain amount of market share, a centralized production mode will be more conducive to the full replacement of FVs by NEVs.
Originality/value
The main contributions of this study include the formulation of decision-making models for FVs and NEVs in not only a centralized production mode but also an independent production mode. Moreover, this paper comprehensively analyzes how the dual-credit policy and product substitution relationship affect automakers’ production and pricing decisions. Then, the specific conditions under which each production mode is more conducive to NEV production and sales are summarized. The results proposed in this study provide scientific managerial insights for automakers and policy makers.
Details
Keywords
Kaustav Mukherjee and Neelotpaul Banerjee
The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social…
Abstract
Purpose
The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention.
Design/methodology/approach
An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18.
Findings
Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds.
Research limitations/implications
The study has been conducted in the Indian context using Facebook as a model social networking site.
Practical implications
Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds.
Originality/value
To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.
Details
Keywords
António Pimenta de Brito, Ana Palma-Moreira and Maria José Sousa
The purpose of this study is to validate a job satisfaction scale that can predict employee churn for Portuguese commercial airline companies.
Abstract
Purpose
The purpose of this study is to validate a job satisfaction scale that can predict employee churn for Portuguese commercial airline companies.
Design/methodology/approach
A total of 369 subjects voluntarily participated in this study, all of whom worked for commercial air transport companies. An exploratory and confirmatory factor analysis was carried out to test the instrument.
Findings
The results of the psychometric qualities of this instrument indicate that it can be used in future empirical studies. This instrument assesses various dimensions of job satisfaction: leadership, safety, work/life balance, career and pay.
Research limitations/implications
One of the limitations of this study is the small sample size and the data collection process. Another limitation is that the questionnaire is self-administered and consists of closed questions.
Practical implications
This turnover, satisfaction and performance assessment can be critical, especially when companies struggle with high employee turnover like aviation companies. Aviation professionals are a very skilled profession, with high qualification costs.
Social implications
By providing a reliable tool to measure and improve job satisfaction, the research can help reduce employee turnover, leading to more stable employment in the airline industry in Portugal and other countries.
Originality/value
By presenting a validated job satisfaction scale tailored for predicting employee churn specifically within Portuguese commercial aviation companies. This concern benefits employees’ mental health, job security and enhances service quality for passengers.