Yonghe Lu and Xiaohua Liu
Understanding the customers’ habits of getting cosmetic products information is of great importance to enhance the effectiveness of advertising and marketing strategy of…
Abstract
Purpose
Understanding the customers’ habits of getting cosmetic products information is of great importance to enhance the effectiveness of advertising and marketing strategy of cosmetics. In China, as females are the major target customers of cosmetics, this paper aims to analyze the information behaviors of obtaining cosmetics information of different women groups, including the preferences of information channels and the corresponding means of getting information.
Design/methodology/approach
This research is based on a questionnaire survey. A total of 419 effective questionnaires were collected from females who had bought cosmetics in China. Descriptive statistics and chi-square analysis were used to analyze the data.
Findings
According to the result of the questionnaire survey, women preferred to get information through social platforms and physical stores. And the primary reason of the choice was that they believed the information from the channel they chose was reliable. The survey also revealed that age, educational level and occupation would significantly affect their preferences of information channels.
Originality/value
There was no previous research which analyzed Chinese women consumers’ information-seeking behaviors about cosmetic products information as well as the influence factors of the behaviors.
Details
Keywords
Wei Zhang, Enzheng Xing, Shang Hao, Yonghe Xiao, Ruonan Li, Jiming Yao and Yonggui Li
This study aims to manufacture cotton fabric with thermal regulation performance by using the composite phase change material (CPCM) prepared by coating paraffin doped with…
Abstract
Purpose
This study aims to manufacture cotton fabric with thermal regulation performance by using the composite phase change material (CPCM) prepared by coating paraffin doped with expanded graphite (EG), and the thermal effect of the fabric material was evaluated and characterized.
Design/methodology/approach
EG/paraffin CPCM with shape stability and enhanced thermal conductivity were prepared by the impregnation method and then finished on the surface of cotton fabric with coating technology. The microstructure, crystal structure, chemical composition, latent heat property and thermal conductivity were analyzed by scanning electron microscope, x-ray diffraction, Fourier transform infrared spectroscopy, differential scanning calorimeter and thermal constant analyzer. The photo-thermal effect of the coated fabric was studied by a thermal infrared imager.
Findings
CPCM prepared with a mass ratio of EG to paraffin of 1:8 showed excellent shape stability and low paraffin leakage rate. The latent heat of the CPCM was 51.6201 J/g and the thermal conductivity coefficient was increased by 11.4 times compared with the mixed paraffin. After the CPCM was coated on the surface of the cotton fabric, the light-to-heat conversion rate of the C-EG/PA3 sample was improved by 86.32% compared with the original fabric. In addition, the coated fabric showed excellent thermal stability and heat storage performance in the thermal cycling test.
Research limitations/implications
EG can improve the shape stability and thermal conductivity of paraffin but will reduce the latent heat energy.
Practical implications
The method developed provided a simple and practical solution to improving the thermal regulation performance of fabrics.
Originality/value
Combining paraffin wax with fabrics in a composite way is innovative and has certain applicability in improving the thermal properties of fabrics.
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Keywords
Wenhong Luo and Nelson Graburn
China has been going through a “museum boom” paralleling the domestic tourism boom since 2000; such growth changed the cultural landscape; museums became a vital characteristic of…
Abstract
Purpose
China has been going through a “museum boom” paralleling the domestic tourism boom since 2000; such growth changed the cultural landscape; museums became a vital characteristic of some Chinese cities for both residents and tourists. Encouraged by this growth, the more ambitious “All-for-one Museum (全域博物馆)” was proposed. The physical boundary between museums and living spaces is infinite ambiguity, challenging the idea of museums as “heterotopias.” This study aims to explore the musealization of urban spaces in the context of anthropology and museology, scrutinizing the cultural-political intentions and meanings of these developments, and seeks to ignite further investigation into the reconstruction of historical imaginaries for tourists and urban populations across related disciplines.
Design/methodology/approach
This paper examines two cases in Chinese metropolises, Beijing and Shanghai, to illustrate this development of musealization, that is, how the cities actively leverage museological values and methods to connect with their past. In the Beijing case, the authors explore how the local government is leading the effort to musealize the city; in the Shanghai case, they will see how tourists, especially dweller-tourists, navigate through a curated past story in the city and connect their own experience, memory and identity with the place.
Findings
The all-for-one museum creates a museal layer projected onto the bigger urban space, even though the authenticity of the “past” is challenged by the modernization development of the city. The authors also find out that for some tourists (especially dweller-tourists), an existential sense of authenticity plays a more significant role as they not only seek to sightsee the past of the city but also to take part in its creation.
Originality/value
This paper discusses two kinds of musealization in cosmopolitan cities of Beijing and Shanghai: top-down and bottom-up. It approaches questions about the musealization of urban spaces from the perspectives of anthropology and museology, and discusses musealization in the specific historical context of China’s modernization process.