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Article
Publication date: 27 February 2023

Jin Yong Park, Changju Kim, Soohyun Park and Kevin Dio

By adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight…

361

Abstract

Purpose

By adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight and perceived value of the book.

Design/methodology/approach

The authors tested the hypotheses using a structural equation model using two countries' datasets obtained from 191 Japanese and 207 French consumers.

Findings

The perceived attractiveness of a picture/photo on a book cover can positively influence feelings of delight. Such emotion enhances a book's perceived value, resulting in active online book purchases. Furthermore, when the perceived value of a book is evident, the French are more strongly motivated to purchase books compared to Japanese consumers.

Originality/value

By simultaneously examining emotion and perceived value as an organism, the authors advance the knowledge of the relationship between book covers and online book purchases. In addition, the authors offer evidence that cross-cultural differences (between the French and Japanese) can stimulate different responses to each affective and cognitive internal state, although similar environmental stimuli are provided.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 10
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 8 January 2020

Yong Jin Park, Yoonmo Sang, Hoon Lee and S. Mo Jones-Jang

The digitization of the life has brought complexities associated with addressing digital life after one’s death. This paper aims to investigate the two related issues of the…

762

Abstract

Purpose

The digitization of the life has brought complexities associated with addressing digital life after one’s death. This paper aims to investigate the two related issues of the privacy and property of postlife digital assets.

Design/methodology/approach

The understanding of digital assets has not been fully unpacked largely due to the current policy complexities in accessing and obtaining digital assets at death. This paper calls critical attention to the importance of respecting user rights in digital environments that currently favor service providers’ interests.

Findings

It is argued that there are ethical blind spots when protecting users’ rights, given no ontological difference between a person’s digital beings and physical existence. These derive from the restrictive corporate terms and ambiguous conditions drafted by digital service providers.

Originality/value

Fundamentally, the transition to the big data era, in which the collection, use and dissemination of digital activities became integral part of the ontology, poses new challenges to privacy and property rights after death.

Details

Digital Policy, Regulation and Governance, vol. 22 no. 1
Type: Research Article
ISSN: 2398-5038

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Article
Publication date: 9 January 2017

Dong-Hee Shin and Yong Jin Park

This study aims to conduct socio-technical analysis of the rapidly evolving Internet of Things (IoT) ecosystem and industry, including such factors as market growth and user…

3324

Abstract

Purpose

This study aims to conduct socio-technical analysis of the rapidly evolving Internet of Things (IoT) ecosystem and industry, including such factors as market growth and user experiences, policy and the impact of IoT on various areas.

Design/methodology/approach

By applying a multi-level socio-technical framework to IoT in South Korea, this study seeks an ecological understanding of how IoT will evolve and stabilize in a smart environment.

Findings

The study shows the values influencing potential users’ adoption of IoT by integrating cognitive motivations and user values as primary determining factors. Along with user modeling, the findings reveal the challenges of designing, deploying and sustaining the diverse components of IoT, and provides a snapshot of Korea’s current approach to meeting these challenges.

Originality/value

The study’s findings offer a contextualized socio-technical analysis of IoT, providing insight into its challenges and opportunities. This insight helps to conceptualize how IoT can be designed and situated within human-centered contexts.

Details

Digital Policy, Regulation and Governance, vol. 19 no. 1
Type: Research Article
ISSN: 2398-5038

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Article
Publication date: 28 December 2020

Yong Jin Park

The purpose of the current study is to theorize and apply a socio-technological model – the powerful influence of social determinants in conditioning the effects of information…

303

Abstract

Purpose

The purpose of the current study is to theorize and apply a socio-technological model – the powerful influence of social determinants in conditioning the effects of information attention on social outcomes. Fundamentally, this study is motivated by the idea that the social determinants of information flow can be used as a predictive tool to inform public socio-policy decisions.

Design/methodology/approach

This study draws upon digital disparity literature and uses publicly available Google search queries in exploring online information attention and its relationships to the HIV/AIDS diffusion in US cities. This study’s secondary data collected from extant sources is used to draw attention to a holistic urban ecology under which online search attention represents the variation of information access at the aggregate level.

Findings

The main finding shows that online information attention, as indicated by search trend, is far from being a simple predictor, but operates in complex interactions with existing social environments. A bivariate correlation between AIDS information search and AIDS diffusion rate was found to be significant. However, predictive multivariate models displayed robust effects of social contextual variables, such as income level and racial composition of cities, in moderating the effect of online search information flow.

Practical implications

The importance of these insights is discussed for reducing socio-health disparities at the macro-social level, and policymakers and health administrators are recommended to incubate supportive online infrastructure as an effective preventive measure at the time of a crisis.

Originality/value

The unique contribution of this study is the premise that looks at the aggregate-ecological contour of cities within which the potential benefits of information occur, instead of examining the isolated function of mediated information per se. In this vein, online information search, in lieu of the exposure to mass media message that is often measured via self-reported items, is a particularly unique and fruitful area of future inquiry that this study promotes.

Details

Aslib Journal of Information Management, vol. 73 no. 2
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 5 September 2008

Hye‐Shin Kim, Jin Yong Park and Byoungho Jin

The purpose of this paper is to develop online community attributes based on Preece's sociability and usability framework to assess how online community attributes hosted by…

3098

Abstract

Purpose

The purpose of this paper is to develop online community attributes based on Preece's sociability and usability framework to assess how online community attributes hosted by retailers or national brand companies may generate positive outcomes for consumers. Also, this study seeks to examine the effects of attribute dimensions on consumer benefits to verify its predictability.

Design/methodology/approach

An online survey was administered in South Korea. A questionnaire was constructed which contained 26 items measuring online community attributes. These items were developed by the researchers to measure seven dimensions defining Preece's sociability and usability conceptual framework. The items were based on examples of determinants and measures of successful online communities. The Korean sample consisted of 135 male and 216 female adults in a large metropolitan area in South Korea.

Findings

Results partially supported Preece's sociability and usability framework. Results show three online community attribute dimensions purpose, people, and policy to be represented by a higher order factor sociability and two attribute dimensions dialogue and social interaction and navigation represented by usability. The structural model testing the relationship between sociability and social benefits and usability and functional benefits was confirmed and proved predictive validity for the online community attribute dimensions and the sociability/usability framework. On the other hand, no evidence of sociability influencing perceptions of functional benefits and usability influencing perceptions of social benefits could be found. Nonetheless, these results provide evidence that Preece's online community attribute framework measures “success” from a consumer benefits standpoint.

Originality/value

This study provides retailers and companies who host online communities with a practical tool with which they can assess their online communities as well as their online strategy.

Details

International Journal of Retail & Distribution Management, vol. 36 no. 10
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 30 May 2008

Byoungho Jin, Jin Yong Park and Jiyoung Kim

The purpose of this paper is to empirically compare the impact of firm reputation on consumers' evaluation of e‐tailers' market response outcomes (satisfaction, trust, and…

10289

Abstract

Purpose

The purpose of this paper is to empirically compare the impact of firm reputation on consumers' evaluation of e‐tailers' market response outcomes (satisfaction, trust, and loyalty) in two cultures, the USA (individualism, low uncertainty avoidance, low context, and high‐trust society) and South Korea (collectivism, high uncertainty, high context, and low‐trust society).

Design/methodology/approach

Two sets of data were collected, one in the USA and the other in Korea, using a mall intercept method. Males and females over 18 who had online purchase experience were chosen as respondents.

Findings

The results with 385 usable questionnaires (182 from the USA and 203 from Korea) revealed that firm reputation contributes to customer loyalty by increasing customer satisfaction, and this effect is stronger in Korea than in the USA. However, contrary to the expectations, no cultural differences were found in reputation‐trust and trust‐loyalty links. That is, firm reputation leads to customer loyalty through trust in both cultures and the impacts are the same across cultures.

Research limitations/implications

Further validation of the findings with other cultural settings merits attention.

Practical implications

The firm reputation‐satisfaction‐loyalty link is stronger in Korea than in the USA. While it may be premature to conclude the link is stronger in all Asian markets, international managers should carefully consider this finding when establishing operations in Asian markets.

Originality/value

This study is one of the first systematic cross‐cultural examinations of how firm reputation functions in an e‐tailing context increase market response outcomes.

Details

International Marketing Review, vol. 25 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 2 March 2010

Byoungho Jin, Jin Yong Park and Jay Sang Ryu

US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully…

3784

Abstract

Purpose

US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian consumers utilize when purchasing denim jeans.

Design/methodology/approach

Data were collected in Shanghai, China and Bangalore, India.

Findings

The results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers placed the highest importance on price, followed by fitting, brand country of origin, quality, and design, whereas Indian consumers placed importance on fitting, brand country of origin, design, price, and quality, in descending order.

Research limitations/implications

Caution needs to be exercised in generalizing the findings since the data for this study were collected from one city in each country. The study tested the idea that the importance of attributes would be different between Chinese and Indian consumers as their cultures and retail development stages differ. This idea was supported in conjoint analysis.

Practical implications

The findings indicate that a regional approach, assuming that all Asian markets are the same, is inappropriate. Thus, US apparel firms need to pay careful attention to differences in each Asian market.

Originality/value

China and India have been compared frequently in various ways: growth potential, market size, and population. Surprisingly, however, no study has attempted to compare Chinese and Indian consumers' evaluative criteria for apparel products. This is the first empirical study to show the differences between Chinese and Indian consumers in evaluating apparel products.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 14 March 2008

Yong Jin Park

The purpose of this study is to examine the congruence between policy supply and demand in Internet privacy as moderated by culture.

1265

Abstract

Purpose

The purpose of this study is to examine the congruence between policy supply and demand in Internet privacy as moderated by culture.

Design/methodology/approach

This study consists of the two parts. The first part qualitatively examines policy harmonization efforts among Asian‐Pacific nations. The second part, based on survey findings, quantitatively analyzes differences between the US and Korean college students in regulatory attitudes toward information privacy. The aim, drawing on regime theory as a departure, is to measure the policy genesis and its effectiveness in operation.

Findings

The findings are two‐fold. First, contrary to the expectations, the notions of online privacy rights among the Korean respondents are strongly formed, with the regulatory demands widely shared with the US participants. Second, however, there exists a gap between the beliefs of information privacy rights and daily practices – the duality far more magnified among the Korean respondents.

Practical implications

The results suggest the incongruence of the consensus between the two levels – of policymakers and of online users of different cultures.

Originality/value

While most studies focus on internet policy genesis alone, this paper measures the policy effectiveness in its consumption to capture the operation of cultural values in everyday practices. Policy implications and alternatives for developing nations are discussed in the specific context of Asian‐Pacific nations.

Details

info, vol. 10 no. 2
Type: Research Article
ISSN: 1463-6697

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Article
Publication date: 2 March 2023

Alisara Rungnontarat Charinsarn, Mbaye Fall Diallo and Christine Lambey-Checchin

Retail store loyalty is essential to the survival and success of a retailer. The intangible benefits provided by the social exchange in-store influence the way consumers consider…

933

Abstract

Purpose

Retail store loyalty is essential to the survival and success of a retailer. The intangible benefits provided by the social exchange in-store influence the way consumers consider their relationships with the retailer. However, its relationships with social proximity and cultural factors are not clear. Therefore, this article investigates the effects of specific cultural dimensions on loyalty behaviour, as well as the mediating role of social proximity on the relationship investigated.

Design/methodology/approach

This research is based on an empirical investigation undertaken in Thailand with a sample of 636 respondents. Two retail chains were investigated (Big C and Tesco). Structural equation modelling was used to test the research model and a series of research hypotheses.

Findings

The results reveal that uncertainty avoidance and long-term orientation have positive direct effects on loyalty, while collectivism does not. Furthermore, social proximity significantly mediates the effects of collectivism and long-term orientation on customer loyalty. These findings show that Thailand is a specific emerging market in which retail chains should adapt their loyalty programme accordingly.

Practical implications

The cultural differences could be used for segmentation strategy for retailers to engage customers in a relationship with the hypermarket. Social proximity is an efficient lever to build loyalty in Thailand. In addition, retailers could utilise certainty and steadiness message as a way to build shopper loyalty.

Originality/value

This research underlines the social, human dimension that consumers seek, which is opposed to the online purchase. Specifically, this study highlights the mediating role of social proximity between the relationship of cultural variables and loyalty in the retail context. Additionally, this research displays the direct and positive effects of culture on retail loyalty. That is, this paper enhances how culture and shopper-retail staff interaction can be managed to achieve store loyalty.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 4
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 4 June 2018

Lili Liu, Ayoung Suh and Christian Wagner

Researchers have called for the synthesis of divergent perspectives and the development of a theoretical model that examines individuals’ donation behavior in charitable…

6270

Abstract

Purpose

Researchers have called for the synthesis of divergent perspectives and the development of a theoretical model that examines individuals’ donation behavior in charitable crowdfunding. To fill this research gap, the purpose of this paper is to synthesize the literature pertaining to the determinants of donation behavior in charitable crowdfunding. Then, drawing on the stimulus-organism-response framework, the authors develop and test a model that explains individuals’ intention to donate to charitable crowdfunding.

Design/methodology/approach

This paper follows a quantitative research approach. An online survey was distributed to collect data from individuals who had experienced charitable crowdfunding. In total, 205 valid responses were received and analyzed.

Findings

First, this study finds that individuals’ empathy and the perceived credibility of a charitable crowdfunding project are key determinants for their intention to donate in charitable crowdfunding. Second, the study finds that website quality, transaction convenience, and project content quality influence both empathy and perceived credibility in different ways. Third, it is noteworthy that initiator reputation is positively related to perceived credibility, while project popularity is positively associated with empathy.

Originality/value

This research advances the knowledge of individual donation behavior in charitable crowdfunding. The model can help researchers understand individuals’ philanthropic behavior by providing empirical explanations of the interplay between technological and project characteristics, emotional and cognitive states, and individuals’ donation behavior. For practitioners, the research suggests appropriate design, launch, and operation strategies to facilitate individuals’ donation behavior in charitable crowdfunding.

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