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Reading represents a basic way by which humans understand the world and acquire knowledge; it is also central to learning and communicating. However, with the rapid development of mobile reading, an individual's cognition of objective facts may be affected by the reading environment and text genre, resulting in limited memorization and understanding of the reading material. Therefore, this study aimed to investigate the influence of the reading environment and text genre on individuals' cognitive activities from the perspective of motivational activation level using evidence from electroencephalography (EEG) signals.

The study employed a mixed design experiment with two reading environments (quiet and distracting) between subjects, two text genres (entertaining and scientific) within subjects and two reading tasks (memory recall and comprehension) within subjects. There were 50 participants in the experiment, and the data obtained from 44 participants while they read the materials and completed the reading tasks were analyzed.

The results showed that readers are more positively motivated to read in a quiet reading environment than in a distracting reading environment when facing the memory recall tasks of entertaining genre passages and comprehension tasks of scientific genre passages. Entertaining genres are more likely to arouse readers' reading interest but hinder the memory recall of the content details. While scientific genres are not easy to understand, they are helpful for working memory.

This study not only applies a new technology to mobile reading research in the field of library science and addresses the limitations of self-report data, but also provides suggestions for the further improvement of mobile reading service providers. Additionally, the results may provide useful information for learners with different learning demands.

Although studies have demonstrated that knowledge hiding is an important inhibitor of organizational innovation, current research does not clearly address how intragroup relationship conflict influences knowledge hiding. This study aims to identify the underlying mechanism between intra-group relationship conflict and knowledge hiding.

Drawing on affective events theory (AET), the authors propose a theoretical model and empirically test it by applying hierarchical regression analysis and a bootstrapping approach to data from a multi-wave survey of 224 employees in China.

Consistent with AET, the empirical results show that envy mediates perceived intragroup relationship conflict and knowledge hiding. As predicted, trait competitiveness moderates the indirect effect of perceived intragroup relationship conflict on knowledge hiding via envy.

The results support an AET perspective whereby knowledge hiding is shaped by relationship conflict, envy and trait competitiveness. This study introduces the novel proposition that relationship conflict and competitiveness influence envy, and consequently knowledge hiding.

This paper aims to present the mechanical design and kinematics of a novel rigid-flexible coupling hybrid robot to develop a promising aeroengine blades in situ repair technology.

According to requirements analysis, a novel rigid-flexible coupling hybrid robot is proposed by combining a three degrees of freedom (DOF) parallel mechanism with a flexible continuum section. Then the kinematics models of both parallel mechanism and flexible continuum section are derived respectively. Finally, based on equivalent joint method, a two-step numerical iterative inverse kinematics algorithm is proposed for the whole robot: (1) the flexible continuum section is equivalently transformed to a 2-DOF spherical joint, thus the approximate analytical inverse kinematic solution can be obtained; (2) the accurate solution is derived by an iterative derivation of both parallel mechanism and flexible continuum section.

To verify structure scheme and the proposed kinematics modeling method, numerical simulations and prototype experiments are implemented. The results show that the proposed kinematics algorithm has sufficient accuracy and computational efficiency in the whole available workspace, that is end-effector position error and orientation error are less than 0.2 mm and 0.01° respectively, and computation time is less than 0.22s.

A novel rigid-flexible coupling hybrid robot for aeroengine blades in situ repair is designed. A two-step numerical iterative inverse kinematics algorithm is proposed for this unique hybrid robots, which has good accuracy and computational efficiency.

The study aims to delve into the interactive relationships among brand authenticity, brand attachment, brand trust and brand loyalty using the ERC authenticity framework, exploring the potential mechanisms and different configurations affecting brand loyalty through brand authenticity.

About 446 valid samples were collected through an online survey of Chinese consumers of international sports brands. Structural equation modeling (SEM) and fuzzy set qualitative comparative analysis (fsQCA) were employed to test the research hypotheses.

SEM results indicate significant positive correlations among brand true-to-ideal authenticity, true-to-fact authenticity and true-to-self authenticity. All dimensions of brand authenticity exert notable positive impacts on brand attachment, brand trust and brand loyalty. Brand true-to-ideal authenticity, true-to-fact authenticity and true-to-self authenticity not only directly influence consumer brand loyalty but also indirectly affect it through brand attachment and brand trust; fsQCA results reveal five heterogeneous configurations to predict brand loyalty.

This study not only uses SEM to validate the structural relationships among the three dimensions of brand authenticity and their linear relationships with brand attachment, brand trust and brand loyalty but also uses fsQCA to identify nonlinear relationships between concepts. It extends complexity theory to the research field of brand authenticity–brand loyalty. Furthermore, based on the research results, this study provides management suggestions for brand managers and marketers.

Digital transformation is a confidence booster in intrapreneurship, but few have examined its impact on intrapreneurship. Further, quantitative analyses exploring the impact of Chinese enterprises' digital transformation on intrapreneurship at the micro-level are rare. Most enterprises do not have the dividend for digital transformation, and few enterprises have successfully achieved digital transformation through intrapreneurship, internal management re-engineering and technological innovation. This study investigates the effect of digital transformation on intrapreneurship in Chinese real economy enterprises.

The study develops and tests a theoretical model that digital transformation impacts intrapreneurship by promoting working capital turnover and furtherly influencing labor input. Panel data of 1,638 Chinese-listed companies between 2007 and 2020 were used to complete the empirical test.

Digital transformation impacted labor input, with an inverted-U shaped relationship between the two, and labor input significantly stimulated intrapreneurship. This effect promoted labor input's impact on working capital. Chinese real economy enterprises generally increase labor investment to promote intrapreneurship. Heterogeneity analysis revealed that enterprises' asset scale and ownership attributes uniformly affected labor input.

This study provided empirical evidence of the promotional effect of real economy enterprises' digital transformation on intrapreneurship. Further, it advanced the literature by examining this relationship at the micro-level. Moreover, the data sample was long-term and included most industries, thus providing representative results with practical implications.

Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.

Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.

Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.

This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.

This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.

With the rapid development of paid online social question and answer (Q&A) communities, monetary social functions have been introduced and have potential benefits for both platforms and users. However, these functions' impact on knowledge contribution remains uncertain. This study proposes a conceptual model based on the stimulus–organism–response framework, according to which monetary and non-monetary social functions can help nurture short-term and long-term relationships among community users, and thereafter improves social identity and knowledge-sharing intentions.

This study selects Zhihu, a famous online social Q&A community in China, and conducts an online survey to collect data from its frequent users. A sample of 286 valid questionnaires was collected to test our research model by using a structural equation modeling method. In addition, a bootstrapping approach is used to test the mediation effect.

Results indicate that monetary social functions help nurture short-term and long-term relationships among community users. However, non-monetary social functions only affect short-term relationships directly. Short-term and long-term relationships both have a positive relationship with social identity and thereafter improve users' knowledge-sharing intentions.

This study focuses on users' knowledge-sharing intentions in Q&A communities from the perspective of social. Specifically, we separated social functions in Q&A platforms into monetary and non-monetary ones and explored their impact on the development of short-term and long-term relationships. Results demonstrate the importance of monetary social functions and explain how monetary and non-monetary social functions affect users' knowledge-sharing intentions in different approaches.

Based on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers' psychological conditions, and explores how platform attributes affect consumer behavior through consumer attachment.

The study carried out questionnaire survey through the “snowball” method, and a total of 422 valid questionnaires were collected. The paper uses SPSS 26.0 and AMOS 26.0 to adapt the data and model, and adopts the method of structural equation modeling for analysis.

The research results show that the interactivity, identity, personalization and entertainment of live sports e-commerce platforms can actively stimulate consumer attachment, and directly drive their consumption behavior through their attachment.

Examining the platform attributes and system functions of short video live broadcast e-commerce from the perspective of consumer attachment can help sports e-commerce understand consumers' needs and satisfaction with the functions provided by the platform. Through timely optimization and improvement of system functions, the platform will make the connection between consumers and e-commerce closer, thereby increasing consumer stickiness and promoting the vigorous development of sports e-commerce.

This study identified and defined the platform attributes contained in the sports live broadcast e-commerce platform, combined the S-O-R model with the attachment theory, expanded the analytical framework of the S-O-R theory and made contributions to the extension of the attachment theory.

Production and transportation of precast components, as two continuous service stages of a precast plant, play an important role in meeting customer needs and controlling costs. However, there is still a lack of production and transportation scheduling methods that comprehensively consider delivery timeliness and transportation economy. This article aims to study the integrated scheduling optimization problem of in-plant flowshop production and off-plant transportation under the consideration of practical constraints of customer order delivery time window, and seek an optimal scheduling method that balances delivery timeliness and transportation economy.

In this study, an integrated scheduling optimization model of flowshop production and transportation for precast components with delivery time windows is established, which describes the relationship between production and transportation and handles transportation constraints under the premise of balancing delivery timeliness and transportation economy. Then a genetic algorithm is designed to solve this model. It realizes the integrated scheduling of production and transportation through double-layer chromosome coding. A program is designed to realize the solution process. Finally, the validity of the model is proved by the calculation of actual enterprise data.

The optimized scheduling scheme can not only meet the on-time delivery, but also improve the truck loading rate and reduce the total cost, composed of early cost in plant, delivery penalty cost and transportation cost. In the model validation, the optimal scheduling scheme uses one less truck than the traditional EDD scheme (saving 20% of the transportation cost), and the total cost can be saved by 17.22%.

This study clarifies the relationship between the production and transportation of precast components and establishes the integrated scheduling optimization model and its solution algorithm. Different from previous studies, the proposed optimization model can balance the timeliness and economy of production and transportation for precast components.

The examination of revisit intentions in hospitality is integral to relationship marketing and customer loyalty. Its measurement and determination have largely been done through closed-ended measures in surveys of customers. However, vast troves of consumer-generated media in the form of open-ended text reviews can also serve as sources for the determination of revisit intentions. The purpose of this paper is to develop and test a rule-based classification model from big data to extract revisit intentions.

Data for this came from 116,241 reviews scraped from Tripadvisor.com using a stratified sampling technique comprising hotels in major cities in the USA. A sample comprising 1,800 reviews was randomly drawn from this larger pool of reviews and manually annotated. A manual-set rule-based model, supervised machine learning (ML) models and hybrid models were developed to extract revisit intention.

The hybrid model of the MSRB method complemented by the gradient boosting ML method performed the best to classify revisit intentions in reviews.

This study’s rule-based classification model can be used by hotels to evaluate revisit intentions from the ever-growing pool of consumer-generated reviews. This can enable hotels to identify drivers of re-patronage and enhance relationship marketing initiatives.

This study is the first to propose an analytical model that taps big data to extracting revisit intentions. In the past, revisit intentions have been assessed using closed-ended questions using traditional survey-based methods.