Yiorgos Zotos and Steven Lysonski
Previous research has established the use of quantity surcharges inthe USA. A quantity surcharge exists when a given package size carries ahigher unit price than a smaller package…
Abstract
Previous research has established the use of quantity surcharges in the USA. A quantity surcharge exists when a given package size carries a higher unit price than a smaller package of the same product and brand. Examines the incidence and consumer perceptions of quantity surcharges in Thessaloniki, the second largest city in Greece with a population of 900,000. Store audits revealed a widespread occurrence of quantity surcharges which parallel the findings in USA studies. Significant differences were also found among product categories and brands. A survey of food shoppers indicated little awareness of this practice and a general belief in the “large economy size” notion that larger quantity packages were priced lower per unit than larger ones. Discusses implications.
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Steven Lysonski, Srini Durvasula and Yiorgos Zotos
Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such…
Abstract
Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross‐cultural issues.
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Anna Karpathakis and Victor Roudometof
The chapter relies on a variety of methods to trace the development of changing racial ideologies among Greeks. The methodologies used include: (1) historical secondary sources;…
Abstract
The chapter relies on a variety of methods to trace the development of changing racial ideologies among Greeks. The methodologies used include: (1) historical secondary sources; (2) one hundred and ten interviews (of both immigrants and Greeks in Greece, with interviewees varying in age from 19 to 74); and (3) content analysis of poems, popular songs and electronic discussion groups. The primary aim of selecting the data was to understand the changing nature of racial classifications themselves rather than to measure rates and pervasiveness.