Zhaoyi Xu, Yingtong Li and Liuchang Hao
The purpose of this paper is to ensure the sustainability of the competitive advantages of internet financial enterprises. In recent years, driven by the two wheels of financial…
Abstract
Purpose
The purpose of this paper is to ensure the sustainability of the competitive advantages of internet financial enterprises. In recent years, driven by the two wheels of financial market and information technology, the internet finance has experienced an extremely rapid development.
Design/methodology/approach
Based on the performance expectation, effort expectation, social influence and purchase intention of UTAUT model, an empirical examination was conducted. Specifically, the authors made the user purchasing behavior as the dependent variable and added some new factors such as perceived risk, individual innovation and product cognition as the independent variables in the model, and they also added user gender and experience as regulated variables, so as to study the impact factors that affect the purchasing behavior. In addition, the authors also studied the impact of social network friend recommendations on consumers’ willingness to purchase.
Findings
The research results showed that effort expectation, performance expectancy, effort expectancy, purchase intention, awareness and individual innovation have a positive effect on the behavior of buying financial products, whereas the perceived risk has a negative effect on the behavior of buying internet financial products. Additionally, in the context of social networking, social network friend recommendations have a positive impact on consumers’ willingness to purchase.
Research limitations/implications
This paper is based on the integrated technology acceptance model, which makes the user purchasing behavior as the dependent variable and adds some new factors such as perceived risk, individual innovation and product cognition as the independent variables. However, the research on recommendation between social network friends is not deep enough, so further improvement is needed.
Practical implications
This study can enrich the existing theories on the interpretation of the intention of using internet financial products, help internet financial enterprises understand user behavior and demands better, and improve service quality and customer satisfaction.
Originality/value
This study provides an empirical examination of UTAUT model and social network analysis.
Details
Keywords
Yingtong Lai and Aijia Li
Previous research has documented the ways that migration contributed to the rise of Hong Kong as a global city by the early 1990s. Much academic attention has been paid to the…
Abstract
Purpose
Previous research has documented the ways that migration contributed to the rise of Hong Kong as a global city by the early 1990s. Much academic attention has been paid to the causes of labor migration and issues related to the adaptation of migrant workers in Hong Kong. Based on a review of such studies, the purpose of this paper is to describe three representative groups of migrant workers in Hong Kong and discuss how research on migrant workers in Hong Kong has provided new insights to the global city literature and to the study of development and migration.
Design/methodology/approach
This paper reviews published works regarding migrant workers in Hong Kong since 1996. Discussion focuses on three representative groups: high-skilled immigrants from developed countries, low-skilled migrant workers from less developed regions and mainland Chinese immigrants.
Findings
Findings suggest that the migration patterns and challenges of the adaptation of migrant workers in Hong Kong correspond largely to the social polarization thesis proposed by global city literature. However, Hong Kong is unique compared to core global cities in the USA and Western Europe due to its special power relationship with mainland China and its colonial history, which have a significant impact on immigrants’ decision to migrate and their post-migration integration.
Originality/value
This review paper provides a better understanding of migration and development, and highlights new factors that contribute to reasons for migration and challenges of integration for migrant workers in the host society.
Details
Keywords
Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He and Yingtong Lu
Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships…
Abstract
Purpose
Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.
Design/methodology/approach
Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.
Findings
Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.
Practical implications
This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.
Originality/value
This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.