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Short-form health science videos have become an important medium for disseminating health knowledge and improving public health literacy. However, the factors that determine viewer engagement are not well understood. This study aims to address this research gap by investigating the association between doctor image features and viewer engagement behavior, building on the personal branding theory and information signaling theory.

A sample of 1245 health science short-form videos was collected, and key video features related to doctor images were extracted through manual labeling. Multi-variable regression analysis and SPSS process model were employed to test the hypotheses.

The results show that doctor image features are significantly associated with viewer engagement behavior. Videos featuring doctors in medical uniforms receive more viewer likes, comments and shares. Highlighting the doctor's title can increase viewer collections. Videos shot in a home, white wall, or study room setting receive more like, comments and sharing. The doctor's appearance demonstrates a positive nonlinear relationship with viewer likes and comments. Young doctors with title information tend to attract more video collections than older doctors with title information. The positive effect of the doctor's appearance and showing title information, become more significant among male doctors.

This research provides novel insights into the factors that determine viewer engagement behavior in short-form health science videos. Specific doctor image features can enhance viewer engagement by signaling doctor professionalism. The results also suggest that there may be age and gender biases in viewers' perceptions.

The purpose of this study with the rapid development of the heavy/large mechanical equipment, the heavy computer numerical control (CNC) vertical lathe has become the ideal processing equipment for the parts of those mechanical equipments. The main factor which affects the machining quality and efficiency of heavy CNC vertical lathe is the mechanical properties of the hydrostatic thrust bearing.

This paper did the research based on the large size sector oil pad’s lubrication performance of the hydrostatic thrust bearing in the heavy/large equipments, establishing the lubrication performance distribution mathematical model of the velocity field, flow field, pressure field and so on, analyzing the bearing behavior of the large size sector oil pad.

The results show that the oil flow generated by the plate relative motion will be greater than that generated by the pressure difference in area B, with the rotational speed’s increasing of the hydrostatic thrust bearing, and the direction is opposite. The oil flow generated by the centrifugal force will be greater than that generated by the pressure difference in area C, with the rotational speed’s increasing of the hydrostatic thrust bearing, and the direction is opposite. When the rotational speed of the hydrostatic thrust bearing is too high, the friction heat will be not easy to be sent out. The bearing rotating speed should be lower than the comparatively smaller one of ω1 and ω2, which can help avoid the rise of too high temperature.

The research provides powerful theoretical foundation for practical application of the large size sector oil pad hydrostatic thrust bearing, its structure design and operating reliability, realizing the lubrication performance prediction of the large size hydrostatic thrust bearing.