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Article
Publication date: 19 January 2024

Hui Shan Loh, Jia Le Lee, Yimiao Gu, Helen Shanyin Chen and Huay Ling Tay

The introduction of digitalisation in the shipping industry has fundamentally transformed traditional business models. This necessitates an investigation of its impact on customer…

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Abstract

Purpose

The introduction of digitalisation in the shipping industry has fundamentally transformed traditional business models. This necessitates an investigation of its impact on customer satisfaction. This study aims to adapt the technology acceptance model in its survey instrument design to understand and evaluate customer satisfaction of shipping lines’ digital platforms.

Design/methodology/approach

This study used a mixed-methods approach, incorporating quantitative and qualitative research techniques. Primary data were collected through an online survey designed to measure customer satisfaction in relation to the digitalisation initiatives implemented by the shipping lines. Survey respondents comprised professionals who were online platform users, particularly in the instant spot quotation process and blockchain bill of lading.

Findings

The results for both instant spot quotation process and blockchain bill of lading revealed digital trust to be the most influential determinant of customer satisfaction, followed by perceived ease of use and perceived usefulness. There was also a very strong correlation between perceived ease of use and perceived usefulness as well as between digital trust and perceived ease of use. The managerial implications of digitalisation are also discussed.

Originality/value

The adoption of digital tools is gaining traction in the container shipping sector, and there exists a need to investigate the correlation between digitalisation and customer satisfaction. This study offers significant insights to stakeholders in the shipping industry, particularly in designing and implementing user-friendly digital platforms.

Details

Review of International Business and Strategy, vol. 34 no. 2
Type: Research Article
ISSN: 2059-6014

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Article
Publication date: 9 June 2021

Muhammad Syafiq Essi, Yingsi Chen, Hui Shan Loh and Yimiao Gu

Ship chandlers’ trucks are now facing challenges owing to their job characteristics, which will lead to low productivity of trucks, congestions and pollutions at the port. The aim…

1574

Abstract

Purpose

Ship chandlers’ trucks are now facing challenges owing to their job characteristics, which will lead to low productivity of trucks, congestions and pollutions at the port. The aim of this paper is to identify important causes and the effects of low truck productivity at the port under the demand of sustainable development.

Design/methodology/approach

Based on the literature review, potential causes and relevant analysis are developed and carried out by using a systematic approach, incorporating in-depth interviews with experts, cause analysis and risk management process.

Findings

Results from the research framework showed that a lack of communication with the port, late arrival of ships, truck congestion and fragmented deliveries are the most important factors that led to low truck productivity at the port. A solution that combines an integrated system that shares real-time information with the port, a consolidation hub and a truck-pooling platform is proposed to comply with green port concepts, together with factors considerations.

Originality/value

Although the operation of ship chandlers’ trucks is a derived business in overall port operations, it is an indispensable element at the port. The findings present a new insight to the relationship between ship chandlers’ trucks productivity and port operation efficiency for industry practitioners and port policymakers.

Details

Maritime Business Review, vol. 7 no. 3
Type: Research Article
ISSN: 2397-3757

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