Dianchen Zhu, Huiying Wen and Yichuan Deng
To improve insufficient management by artificial management, especially for traffic accidents that occur at crossroads, the purpose of this paper is to develop a pro-active…
Abstract
Purpose
To improve insufficient management by artificial management, especially for traffic accidents that occur at crossroads, the purpose of this paper is to develop a pro-active warning system for crossroads at construction sites. Although prior studies have made efforts to develop warning systems for construction sites, most of them paid attention to the construction process, while the accidents that occur at crossroads were probably overlooked.
Design/methodology/approach
By summarizing the main reasons resulting for those accidents occurring at crossroads, a pro-active warning system that could provide six functions for countermeasures was designed. Several approaches relating to computer vision and a prediction algorithm were applied and proposed to realize the setting functions.
Findings
One 12-hour video that films a crossroad at a construction site was selected as the original data. The test results show that all designed functions could operate normally, several predicted dangerous situations could be detected and corresponding proper warnings could be given. To validate the applicability of this system, another 36-hour video data were chosen for a performance test, and the findings indicate that all applied algorithms show a significant fitness of the data.
Originality/value
Computer vision algorithms have been widely used in previous studies to address video data or monitoring information; however, few of them have demonstrated the high applicability of identification and classification of the different participants at construction sites. In addition, none of these studies attempted to use a dynamic prediction algorithm to predict risky events, which could provide significant information for relevant active warnings.
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Yichuan Wang, Minhao Zhang, Ying Kei Tse and Hing Kai Chan
Underpinned by the lens of Contingency Theory (CT), the purpose of this paper is to empirically evaluate whether the impact of social media analytics (SMA) on customer…
Abstract
Purpose
Underpinned by the lens of Contingency Theory (CT), the purpose of this paper is to empirically evaluate whether the impact of social media analytics (SMA) on customer satisfaction (CS) is contingent on the characteristics of different external stakeholders, including business partners (i.e. partner diversity), competitors (i.e. localised competition) and customers (i.e. customer engagement).
Design/methodology/approach
Using both subjective and objective measures from multiple sources, we collected primary data from 141 hotels operating in Greece and their archival data from TripAdvisor and the Hellenic Chamber of Hotels (HCH) database to test the hypothesised relationships. Data were analysed through structural equation modelling.
Findings
This study confirms the positive association between SMA and CS, but it remains subject to the varied characteristics of external stakeholders. We find that an increase in CS due to the implementation of SMA is more pronounced for firms that (1) adopt a selective distribution strategy where a limited number of business partners are chosen for collaboration or (2) operate in a highly competitive local environment. The results further indicate that high level of customer engagement amplifies the moderating effect of partner diversity (when it is low) and localised competition (when it is high) on the SMA–CS relationship.
Originality/value
The study provides novel insights for managers on the need to consider external stakeholder characteristics when implementing SMA to enhance firms' CS, and for researchers on the value of studying SMA implementation from the CT perspective.
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Runyue Han, Hugo K.S. Lam, Yuanzhu Zhan, Yichuan Wang, Yogesh K. Dwivedi and Kim Hua Tan
Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing…
Abstract
Purpose
Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing innovation, as well as the diversity of roles AI can play in this regard. Accordingly, this study investigates the approaches that AI can be used for enabling B2B marketing innovation.
Design/methodology/approach
Applying a bibliometric research method, this study systematically investigates the literature regarding AI-enabled B2B marketing. It synthesises state-of-the-art knowledge from 221 journal articles published between 1990 and 2021.
Findings
Apart from offering specific information regarding the most influential authors and most frequently cited articles, the study further categorises the use of AI for innovation in B2B marketing into five domains, identifying the main trends in the literature and suggesting directions for future research.
Practical implications
Through the five identified domains, practitioners can assess their current use of AI and identify their future needs in the relevant domains in order to make appropriate decisions on how to invest in AI. Thus, the research enables companies to realise their digital marketing innovation strategies through AI.
Originality/value
The research represents one of the first large-scale reviews of relevant literature on AI in B2B marketing by (1) obtaining and comparing the most influential works based on a series of analyses; (2) identifying five domains of research into how AI can be used for facilitating B2B marketing innovation and (3) classifying relevant articles into five different time periods in order to identify both past trends and future directions in this specific field.
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Ahmed O. El-Kholei, Ghada Yassein and Ibrahim Sedky Rizkallah
Sustainable urban development involves integrating intelligent technology into urban planning to promote economic growth, social services, and environmental preservation. It…
Abstract
Purpose
Sustainable urban development involves integrating intelligent technology into urban planning to promote economic growth, social services, and environmental preservation. It fosters inclusiveness, safety, resilience, and sustainability in urban environments. However, this strategy faces challenges balancing economic growth, social equality, and environmental preservation. Design experts must balance economic development with sustainability preservation to achieve sustainable urban development. They depend on technology for smarter communities. The paper aims to identify the criteria for sustainable urban design and design professionals' bias and their awareness of using the fourth industrial revolution technologies.
Design/methodology/approach
The research methodology involves a document review to identify criteria and weights for sustainable urban design. A questionnaire was conducted with 30 design professionals to understand their preferences and biases. A hierarchical framework was created, and pairwise comparisons were computed using an AHP Online System. The weight of each criterion was calculated by aggregating normalized pairwise values within each row and dividing by the total number of cells. The Consistency Ratio (CR) was determined by aggregating the values in the row to produce the weighted aggregate value for each principle.
Findings
The document review emphasizes the significance of sustainable urban design, livability, intelligence, and environmental conservation in sustainable communities. However, participants often overlook these aspects, focusing on comfort, privacy, security, and exclusiveness. They also ignore the need for smart city technologies and environmental protection. This lack of understanding may hinder Egypt’s achievement of SDG11.
Research limitations/implications
The paper’s main limitation is the small sample size and composition, as all participants were Egyptians working in Egypt or the Arabian Gulf region. The findings cannot be generalized, and future research could involve a team from different regions. Egypt needs to address the lack of knowledge and awareness of sustainable urban design principles among design professionals to achieve SDG 11 goals. This can be achieved through educational initiatives, readjusting priorities towards sustainability, harmonizing policy and practice with sustainable urban design principles, and interdisciplinary teamwork. Design professionals should customize their methods to suit local requirements and ecological circumstances.
Originality/value
The paper reveals that many design professionals lack an integrated and holistic understanding of sustainable urban design principles that the document review outlined. Their responses and practices reveal an incomplete understanding of sustainable urban development, requiring attention to organizing the profession, training practitioners, and reforming planning education. The paper shows that AHP has the potential to serve as a suitable instrument for decision-making; nonetheless, it is essential to exercise caution when interpreting its outcomes.