Youngkyun Baek, Dazhi Yang and Yibo Fan
This study aims to investigate the relationship between the personal traits and computational thinking skills of second graders within the context of robotics activities.
Abstract
Purpose
This study aims to investigate the relationship between the personal traits and computational thinking skills of second graders within the context of robotics activities.
Design/methodology/approach
Through literature review, a research model and hypotheses were tested with 122 second graders after robotic activities.
Findings
The hypothesized model showed that learning preference, intrinsic motivation and self-efficacy were the main predictors of coding achievement and computational thinking skills, while no direct relationship was found between learning preference, intrinsic or extrinsic motivation. The final path analysis revealed that intrinsic and extrinsic motivation predict self-efficacy, self-efficacy predicts coding achievement and coding achievement predicts computational thinking skills. Another important finding was the strong impact of self-efficacy on coding achievement, as well as computational thinking skills. Results are interpreted with reference to implications for potential methods of improving computational thinking skills when using robotics in the lower grades in elementary schools.
Research limitations/implications
This study not only examined these relationships but also proposed, tested and built a research model containing a wide range of personal traits based on path analysis and multiple regression analysis, which, to the best of the researchers’ knowledge, has not been investigated in the current literature.
Practical implications
As reflected in the final research model, self-efficacy played an important role in impacting second grader’s coding achievement and computational thinking skills.
Originality/value
Few studies have investigated the various relationships in the context of robotics instruction in elementary schools as in this study. Given the increasing popularity of robotics education in elementary schools, the re-examination and identification of the pivotal role of self-efficacy in predicting second graders’ learning of coding and computational thinking skills have important implications for the implementation of robotics education.
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Male celebrities are increasingly being chosen to endorse female cosmetic brands by marketing managers, yet this practice has not received sufficient scholarly attention. This…
Abstract
Purpose
Male celebrities are increasingly being chosen to endorse female cosmetic brands by marketing managers, yet this practice has not received sufficient scholarly attention. This study aims to explore the dynamics of male celebrities endorsing cosmetic brands.
Design/methodology/approach
The study employs the netnography approach to collect data from an online community.
Findings
The study contributes to the marketing literature by providing a conceptual framework of male celebrities endorsing cosmetic brands, highlighting the key attributes that contribute to the effectiveness of these endorsements, the evolution of relationships between fans, celebrities and brands, the features of this dynamic relationship and the influence of male celebrity endorsements on fans’ purchase decisions.
Originality/value
This research sheds light on an emerging trend in the marketing industry and provides valuable managerial insights for marketers seeking to effectively use male celebrity endorsements to promote female cosmetic brands.
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Miao Cui, Wanling Li, Li Cui, Yibo Jia and Lin Wu
Sharing resources with stakeholders is the key for keystones to govern business ecosystems successfully. However, existing research has not paid further attention to how keystones…
Abstract
Purpose
Sharing resources with stakeholders is the key for keystones to govern business ecosystems successfully. However, existing research has not paid further attention to how keystones share resources under the condition of resource sufficiency and how keystones balance resource sharing with complementors when they lack resources. Therefore, this paper aims to explore how keystones govern their business ecosystems under the conditions of resource sufficiency and resource insufficiency.
Design/methodology/approach
This paper adopts the single case study method. First, by adopting Gioia coding to analyze the relevant data of the case sample, this paper obtains the key concepts of the business ecosystem governance process. Then, it establishes the relationship between the concepts by analyzing the governance process of the case sample.
Findings
Under the condition of resource sufficiency, keystones under the condition of resource sufficiency, should make full use of resources to incubate more complementors, and further integrate the resources of the business ecosystem, to create more value for their business ecosystems. Under the condition of resource insufficiency, keystones should break the boundaries of business ecosystems and acquire external resources, to meet the resource needs of complementors. Subsequently, keystones should redeploy idle resources according to the actual needs of complementors, to meet the changing resource needs of complementors.
Originality/value
This study subdivides business ecosystem governance conditions and further constructs the business ecosystem governance process model, which provides a theoretical and practical reference for business ecosystem governance.
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Abstract
Purpose
In response to the intense competition in the platform economy, e-commerce platforms are actively introducing value-added services to maintain their competitiveness. However, how effective these value-added services are in fulfilling this purpose remains unclear. This paper explores how value-added services can enhance e-commerce platform competitiveness, measured by both user scale and reputation, considering the effect of network externalities.
Design/methodology/approach
A bilateral e-commerce platform with potential high-quality sellers and low-quality sellers on one side and potential buyers on the other side was chosen as research setting. Game theory models are constructed to simultaneously consider the behaviors of all actors (including sellers, buyers and the platform).
Findings
On the one hand, to increase the seller scale, basic services play a substituting role in determining the effect of value-added services. On the other hand, to increase the buyer scale and improve platform reputation, basic services play a fundamental role in determining the effect of value-added services. Furthermore, the higher the loss rate of the product value, the bigger the room for providing value-added services. With increasing loss rate of the product value, participating buyers who are attracted by value-added services are the fastest growing indicators; this indicates that the most significant effect of value-added services is its increase in the buyer scale.
Practical implications
Basic services determine the lower limit of platform competitiveness, while value-added services set the upper limit. The results of this paper can instruct different types of platforms to enhance their competitiveness in different ways.
Originality/value
(1) While previous studies on how to enhance platform competitiveness only considered scale or reputation separately, this paper applies a new perspective of platform competitiveness, namely the improvement of both the seller scale/buyer scale and platform reputation. (2) According to the characteristics of bilateral platforms, game theory models are constructed to explore how value-added services can enhance platform competitiveness considering both positive and negative network externalities. (3) The existing literature studies basic services and value-added services in a fragmented state; this paper contributes to research on value-added services by considering the mutual effect between basic and value-added services.
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Xi Wang, Wuyu Wang, Yibo Chai, Yang Wang and Ning Zhang
The purpose of this paper is to construct a multi-relational network for an online sharing platform in the age of the sharing economy, to identify the factors impacting users’…
Abstract
Purpose
The purpose of this paper is to construct a multi-relational network for an online sharing platform in the age of the sharing economy, to identify the factors impacting users’ product adoption behavior and to predict consumers’ purchases of user-generated products on the platform.
Design/methodology/approach
The study conducted multi-relational network analyses of five different sub-networks in identifying influential factors for e-book adoption. Meanwhile, the study adopted machine learning methods with different classification algorithms and feature sets to predict users’ purchasing behaviors.
Findings
The authors found that an individual’s adoption of a product was correlated with his or her purchasing habits and collaboration with others on the online sharing platform. Through the inclusion of network features, the authors were able to build a predictive model that forecasted consumers’ purchases of user-generated e-books with reasonable accuracy.
Research limitations/implications
The interdisciplinary approach used in the study can serve as a good reference for identifying factors impacting the product adoption behavior of users in the online sharing platform, through employing different sociological and computational methods.
Practical implications
The outcome of the study has provided important managerial implications, especially for the design of social commerce platform in the age of the sharing economy.
Social implications
The authors verified the social influence impacting consumers’ product adoption behavior and shed light on the value of collaboration in the age of the sharing economy.
Originality/value
The study was the first to identify user-generated e-book adoption on an online sharing platform from a multi-relational network perspective. The idea and the approach supplied a new method of behavioral analysis in the context of a sharing economy.
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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to…
Abstract
Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.
Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.
Jingyi Tian, Ting (Tina) Li, Rui Chen, Kaining Yang, Ping Li and Si Wen
“Idol pilgrimage tour” is a popular trend among young Chinese fans who travel for idol-related purposes, engage in interactive events and have co-created experiences at…
Abstract
Purpose
“Idol pilgrimage tour” is a popular trend among young Chinese fans who travel for idol-related purposes, engage in interactive events and have co-created experiences at destinations. With the growing market size of fan economy, fan tourists generate significant revenue for the local. However, many destinations have not fully utilised this opportunity, and there is a lack of research on this niche form of tourism. This research was undertaken to address this research gap.
Design/methodology/approach
This study adopted an idol worship–motivation–co-created experience–tour satisfaction–destination loyalty framework in the context of idol pilgrimage tours. In addition, this study investigated the direct influence of idol worship on the other four constructs. Data were collected from 354 Chinese fans who had such experience through online questionnaires. The partial least squares–structural equation modelling technique was used to examine the research model.
Findings
It was demonstrated that idol worship has a direct influence on motivation, co-created experience, satisfaction and loyalty and that there is a positive relationship between motivation, co-created experience, satisfaction and loyalty. The results advance the brand sacralisation literature by studying worship in a tourism context and contribute to interactive marketing literature by clarifying the interactive mechanism between relationships among the idol, fans and destinations. The study suggests some practical implications for destination management organisations attempting to target tourist fans.
Originality/value
This is the first study introducing the concept of the idol pilgrimage tour. Empirical results of this study reveal the underlying mechanism of how idols influence fans' travel-related psychology and behaviour.
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China’s swift economic rise, as symbolized by the first Chinese Olympics and by surpassing Japan to become the world’s second largest economy despite the recent global financial…
Abstract
China’s swift economic rise, as symbolized by the first Chinese Olympics and by surpassing Japan to become the world’s second largest economy despite the recent global financial meltdown, has been accompanied by a transformation of Chinese foreign policy behavior. After spending the last decade emphasizing China’s “peaceful rise” or “peaceful development,” Beijing has begun to expound its policy preferences and territorial claims more forthrightly, even assertively. The purpose of this chapter will be to consider the origins, consequences, and likely future of the new Chinese foreign policy in the wake of the leadership transition at the 18th Party Congress in 2012 and the 12th National People’s Congress in 2013.
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This paper examines diverging views on the Chongqing model, the policy experiment led by Bo Xilai from 2007 to 2012 that was famous for its “red songs” and the campaign against…
Abstract
This paper examines diverging views on the Chongqing model, the policy experiment led by Bo Xilai from 2007 to 2012 that was famous for its “red songs” and the campaign against organized crime. It has impressed both the supporters of socialist identity of China and the supporters of liberal identity and led to an intense debate concerning China’s path of development. This paper attempts to discuss and clarify to what extent the Chongqing model represented a genuine socialist experiment and the implications of the model for China’s future.
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Lei Shen, Qing Liu, Zhebin Xue and Li Zhang
With the application and development of intelligent clothing and wearable technology, the term “micro-interaction” has gradually entered people’s lives. The paper aims to discuss…
Abstract
Purpose
With the application and development of intelligent clothing and wearable technology, the term “micro-interaction” has gradually entered people’s lives. The paper aims to discuss this issue.
Design/methodology/approach
The paper takes the concept of “micro-interaction” as the design principle, starting from the consumer demand, combing the realization mode of the intelligent safety clothing in recent years, and finds out the existing problems in the design of the intelligent safety clothing.
Findings
Under the concept of micro-interaction, a new theoretical model has been proposed to study intelligent safety clothing. Finally, the paper also emphasizes the importance of the industrialization of the proposed model.
Originality/value
The paper proposes a new research and development mode for intelligent clothing in safety protection area which is a pioneering study and can be valuable for safety clothing manufacturers to produce more functional and attractive products.