Shu-Hsien Liao, Da-Chian Hu and Yi-Wen Fang
In physical stores, consumer repurchase is the primary goal of retail operators. This includes many aspects of consumers' perceived value of a store, including images of goods…
Abstract
Purpose
In physical stores, consumer repurchase is the primary goal of retail operators. This includes many aspects of consumers' perceived value of a store, including images of goods, services, brands, atmosphere etc. Thus, repurchase intention in a physical store is a critical research issue to the retailer.
Design/methodology/approach
This study took Taiwan Chunghwa Telecom's 3C electronic channel stores as the research object to investigate Taiwanese consumers' repurchase intentions for communication service and 3C products in this chain's physical stores. This study aimed to investigate the mediating role of perceived value (PV) between consumers' channel brand image (CBI) and store image (SI) on repurchase intention (RI). It further examined how the moderated mediating role of electronic word-of-mouth (EWOM) strengthens the influence of consumers' channel brand and store image on repurchase intention through perceived value.
Findings
The research results found that perceived value played a fully mediating role and electronic word-of-mouth is the moderating role on the proposed theoretical model by investigating two moderated mediation models.
Originality/value
This study considered that CBI represents commodity value and SI is the overall satisfaction obtained from consumer services. Thus, both channel brand and SI are active decision variables for consumers to purchase and repurchase in a physical store. For the moderated mediating role of EWOM, this study found that the indirect effect of both CBI and SI on RI through PV is stronger at low degree of EWOM than at high degrees of EWOM.
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Hao-Yue Bai, Yi-Wen Bao and Jung-Hee Kim
This research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users' app usage intention…
Abstract
Purpose
This research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users' app usage intention. Focusing on the distinctive circumstances of Chinese and Korean customers, the study aims to provide insightful information about how application user behavior changes.
Design/methodology/approach
Utilizing structural equation modeling, the study employs data from 293 Korean and Chinese consumers. The research design incorporates a thoughtful approach, including parallel translation methods, focus group interviews, and pre-experimental testing to ensure survey accuracy and validity. The study strategically selects stimuli from the Apple App Store rankings, emphasizing icon features and type considerations.
Findings
The results provide important new information about the connections between usage intention, image fit, authority, and familiarity with app icons. Notably, app icon familiarity and authority positively influence image fit. Furthermore, app icon image fit emerges as a positive predictor of usage intention, mediating the complex interplay between familiarity, authority, and intention. The study also identifies moderating effects, shedding light on the nuanced role of app icon features and types.
Originality/value
Originating from a comprehensive exploration of icons, this study significantly contributes to the field by exploring icon differences and uncovering the intricate mechanisms guiding users' decisions. The findings offer valuable insights for app designers, marketers, and researchers seeking a deeper understanding of user behavior in diverse cultural contexts, thereby enhancing the theoretical and practical foundations in app usability and consumer behavior.
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Xiao-Yan Ma, Yi-Wen Ren, Hui Li, Wei Li, Yanli Liang and Wenjiang Zheng
Silicon-containing groups were introduced into fluoroacrylate polymer to further improve the comprehensive performance of pressure-sensitive adhesive (PSA) for expanded…
Abstract
Purpose
Silicon-containing groups were introduced into fluoroacrylate polymer to further improve the comprehensive performance of pressure-sensitive adhesive (PSA) for expanded polytetrafluoroethylene (ePTFE) bonding.
Design/methodology/approach
A series of silicon-containing fluorinated acrylic copolymers were synthesized through free radical solution polymerization with vinyloxy trimethylsilane, allyltrimethylsilane, 3-(trimethoxysilyl)propyl methacrylate or 1,3,5-tris(3,3,3-trifluoropropyl) methylcyclotrisiloxane as silicon monomers, and comprehensive performance of the copolymers was evaluated based on Fourier transform infrared (FTIR) spectroscopy, X-ray photoelectron spectroscopy (XPS), gel permeation chromatography, glass transition temperatures (Tg), differential scanning calorimetry, thermogravimetric analysis, water contact angle, the track, 180° peel strength, and shear holding power.
Findings
Based on the FTIR and XPS results, it is confirmed that the silicon monomers were successfully introduced into the fluorinated acrylate copolymer. XPS analysis indicated that the silicon groups had the tendency to enrich on the surface of the film, thereby reducing the F content on the film surface. The glass transition temperatures (Tg) of the PSAs increased when silicon monomers were introduced, while the thermal stability declined. The contact angles of the acrylic PSA films were increased with the introduction of silicon monomers. From the perspective of bonding performance, the track, 180° peel strength and shear holding power decreased to varying degrees compared to silicon-free PSA, except significantly elevated holding power with MPS as the silicon monomer.
Originality/value
Silicon-containing fluorinated acrylic copolymers were synthesized, and the comprehensive performance was evaluated as PSAs of ePTFE for the first time.
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Kuo‐Fang Peng, Yi‐Wen Fan and Tong‐An Hsu
This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After…
Abstract
This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After collecting 549 empirical observations in a controlled lab environment, tests the theoretical relationships by using the structural equation modelling (SEM) technique. The results strongly indicate that effective content perceptual dimensions can help content Web surfers to develop positive attitudes toward content sites, which in turn induce favorable behavioral outcomes such as frequent site usage and loyalty. Such a proposed theoretical model not only has the potential to enrich the theoretical underpinning of Internet studies but also presents a practical framework to guide content strategy formulations for the online content industry. Detailed implications for both managerial research and practice are discussed.
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Yi-Wen Liao, Yi-Shun Wang and Ching-Hsuan Yeh
The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of…
Abstract
Purpose
The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing.
Design/methodology/approach
Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of mouth (WOM) and repurchase intention), and behavioral loyalty (i.e. purchase frequency and monetary value). Data collected from 266 respondents in the context of e-tailing are tested against the research model using a partial least squares (PLS) approach.
Findings
The results indicate that both satisfaction and switching cost are positively related to intentional loyalty (i.e. WOM and repurchase intention), and that the relationship of satisfaction with intentional loyalty outweighs that of switching cost. Additionally, while repurchase intention significantly associates with purchase frequency and monetary value, a relatively small portion of the variance in both purchase frequency and monetary value are explained. More importantly, WOM is unrelated to both purchase frequency and monetary value. The insignificance of WOM and the low predictability of repurchase intention indicate that the relationship between intentional and behavioral loyalty is weak in e-tailing context.
Originality/value
This study provided empirical evidence to support the weak relationship between intentional and behavioral customer loyalty in the context of e-tailing. The findings provide several important theoretical and practical implications for e-tailing customer relationship management.