Yu Liu, Bingjie Liu-Lastres, Qiuju Wang and Yao-Yi Fu
Beijing is becoming one of the top global destinations but the number of international tourists to the city has been declining recently. By analyzing inbound tourists experience…
Abstract
Purpose
Beijing is becoming one of the top global destinations but the number of international tourists to the city has been declining recently. By analyzing inbound tourists experience in Beijing and identifying the relationship between the destination attributes and satisfaction, the purpose of this paper is to provide important insights into city tourism research and city destination development.
Design/methodology/approach
This study used an online deductive approach and collected 1,254 reviews on TripAdvisor referencing major attractions in Beijing. This study used the Leximancer software to analyze the content of the reviews and to identify the underlying relationships.
Findings
The results showed that international tourists’ experience in Beijing can be reflected via five aspects: attractions, city, transportation, service and people. The results further indicated that the major concern of international tourists visiting Beijing related to the service quality on site.
Originality/value
This study explored inbound tourists experience in Beijing using an online deductive approach. Practical implications were provided with respect to improving international tourists experience in Beijing and enhancing their satisfaction and revisiting intentions.
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Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Chundong Lei, James J. Zhang and Xiao Meng
Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore its…
Abstract
Purpose
Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore its successful and unsuccessful places, and propose strategies of glocalization for the NBA as well as other overseas sport leagues.
Design/methodology/approach
The current case study was organized by summarizing the developmental history of NBA in China, analyzing its current promotional practices, investigating into its marketing strategies, and extrapolating practical references for other sport leagues aiming to penetrating into the Chinese marketplace.
Findings
The current case study concluded that when facing the current challenges, the NBA needs to bring authentic American cultural commodities while adding Chinese characteristics to accommodate local fans. Meanwhile, the NBA management needs to continue seeking ways to work out and through the differences in government models and cultural contexts between China and USA. In addition, this study suggested that the research framework of glocalization would be an ever intriguing inquiry needed for other sport organizations or leagues seeking expansion to overseas markets.
Originality/value
A thorough case study with the NBA that has achieved huge successes in Chinese markets will provide valuable implications for sport leagues to broaden their overseas markets.
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Godwin-Charles Ogbeide, Yao-Yi Fu and Amanda Kay Cecil
The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program…
Abstract
Purpose
The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum.
Design/methodology/approach
The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach.
Findings
The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies.
Research limitations/implications
This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry.
Practical implications
The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.
Social implications
Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.
Originality/value
The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.
酒店/旅游课程设置是否做好了迎接大数据时代的准备?
研究目的
本论文旨在建立一个概念模型, 以指导酒店旅游教育者们如何引进新科技和大数据分析到现有的课程设置里.
研究设计/方法/途径
本论文通过文献综述的方式, 提出一个logic模型以描画酒店旅游数据分析的好处/影响。
研究结果
酒店课程里加入统计、研究方法和数据勘探的内容对于帮助学生提高数据分析能力有帮助。
研究理论限制
本论文采用概述的形式, 以文献综述的角度, 建立理论模型。如果可以加入实际模型测试, 比如针对酒店旅游业做实际的数据分析, 那么结果将更加丰富。
研究现实/社会意义
酒店旅游项目协调员和/或负责人应该鼓励更多对统计和会计有兴趣的学生从事酒店旅游业。此外, 酒店旅游数据分析员将获得令人羡慕的工作机会和优越的薪资以提高酒店旅游毕业生的平均薪资水平。
研究原创性/价值
本论文探索了大数据分析在酒店旅游业中的影响, 以及对酒店旅游数据分析课程设置做出建议。
关键词
大数据分析, 酒店旅游数据分析员, 数据科学家, 统计学和研究能力, 酒店旅游教育家, 运动学分析
纸张类型
文献评论
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The purpose of technology mergers and acquisitions (M&A) is to achieve innovation. The authors use the data from the China Patent Research System of China National Intellectual…
Abstract
Purpose
The purpose of technology mergers and acquisitions (M&A) is to achieve innovation. The authors use the data from the China Patent Research System of China National Intellectual Property Administration to classify technical correlations into three types: similar, complementary and nonrelatedness (cross-sectoral category). And the authors explore three issues: the market reaction to technology-oriented M&A, the impact of technology-oriented M&A on goodwill and how technology-oriented M&A affects innovation.
Design/methodology/approach
The authors use data from China Patent Research System of China National Intellectual Property Administration to classify technical correlations into three types: similar, complementary and nonrelatedness (cross-sectoral category). And the authors explore three issues: the market reaction of technology-oriented M&A, the impact of technology-oriented M&A on goodwill and how technology-oriented M&A affects innovation. The empirical research shows that the cross-sectoral M&A is popular in the market and is positively correlated with cumulative abnormal return (CAR) and premium rate of M&A. However, the technology-similarity M&A, which is committed to in-depth exploration of original technology, is negatively correlated with CAR and goodwill.
Findings
The empirical research shows that cross-sectoral M&A is popular in the market and is positively correlated with CAR and premium rate of M&A. However, the technology-similarity M&A, which is committed to in-depth exploration of original technology, is negatively correlated with CAR and goodwill. In addition, empirical results show that there is an inverted U-shaped relationship between technology-oriented M&A and innovation output, and the inflection points are 41.8%, 48.9% and 38.8%, respectively.
Originality/value
The research contributions of this paper are as follows: first, most domestic studies simply and roughly measure the degree of technical relevance based on whether the firms belong to the same industry and whether there is common knowledge between them, but the authors provide a more accurate measure of technology-oriented M&A. Second, in the research on the economic consequences of technology-oriented M&As, a large number of literatures have mainly focused on the innovation performance of the acquirer after deals, including the number of patent applications, the number of patent citations, innovation output, etc., and they pay less attention to its impact on the market reaction and goodwill.
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By controlling the value of influencing factors of raglan sleeves, the authors can balance the comfort and aesthetics of raglan sleeves and get the best parameter value.
Abstract
Purpose
By controlling the value of influencing factors of raglan sleeves, the authors can balance the comfort and aesthetics of raglan sleeves and get the best parameter value.
Design/methodology/approach
Under the condition that the slope of sleeve midline is 45 and the height of sleeve mountain is 15.00 cm, different armhole depth and connection point between the body and the sleeve are combined, and the influence of these two on the comfort and aesthetics of clothing is studied by CLO software.
Findings
The relationship between sleeve fat (Y), armhole depth drop (X1) and the distance (X2) between the connection point between the body and the sleeve and the center line is Y = 12.985 + 1.240·X1 + 0.895·X2. When the armhole drop is 5.00 cm and the connection point is 1 cm closer to the center line, the comfort and aesthetics can be better balanced.
Originality/value
These data can provide reference for future research on raglan sleeves.
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Liao Jiang, Yi Chen and Yao Sun
With an increasing array of new technologies and devices emerging as novel approaches to museum narratives, scholars are intrigued by the narrative effect they produce. Within…
Abstract
Purpose
With an increasing array of new technologies and devices emerging as novel approaches to museum narratives, scholars are intrigued by the narrative effect they produce. Within this context, this study aims to conduct a quantitative case study on the influencing mechanisms among technology embodiment, technology attachment, museum narrative effect and perceived museum image based on embodied cognitive theory (ECT).
Design/methodology/approach
By introducing the Opium War Museum, Dongguan City, Guangdong Province, China, as an empirical case study, the authors collected data, through questionnaires, from 425 visitors who had experienced virtual reality (VR) technology in the museum. The data was then analyzed by using the maximum likelihood estimate for structural equation modeling.
Findings
Technology embodiment and technology attachment have significant positive correlations with the museum narrative effect. Technology attachment provides a partial mediating effect between technology embodiment and the museum narrative effect. The perceived museum image moderates such mediating effects of technology attachment.
Originality/value
This study brings the emerging idea of developing visitor experiences with VR through expanding the applications of ECT in the museum scenario. First, the authors identified the underlying interaction patterns between various factors that influence the museum narrative effect. Second, the authors verified that technology can optimize the museum narrative effect and help the creative transformation of cultural relics and culture. This study also provides practical recommendations to improve the technological service experience and strengthen the “audience-centric” management concept of museums
研究目的
随着越来越多的新技术和设备作为博物馆新颖的叙事方法出现, 学者们对它们产生的叙事效果感到兴趣。在这一背景下, 我们基于具身认知理论对技术具身感、技术依恋、博物馆叙事效果和感知博物馆形象之间的影响机制进行了定量案例研究。
研究方法
通过引入中国广东省东莞市鸦片战争博物馆作为实证案例研究, 我们从体验了博物馆VR技术的425名参观者中收集了问卷数据。然后, 我们使用极大似然法估计结构方程模型对数据进行了分析。
研究发现
(1) 技术具身感和技术依恋与博物馆叙事效果存在显著正相关关系。 (2) 技术依恋在技术具身感与博物馆叙事效果之间起到了部分中介作用。 (3) 感知博物馆形象调节了技术依恋的上述中介效应。
研究创新
本研究通过扩展具身认知理论在博物馆场景中的应用, 提出了利用VR优化访客体验的新兴理念。首先, 我们识别了影响博物馆叙事效果的各种因素之间的潜在互动模式。其次, 我们验证了技术可以优化博物馆叙事效果, 并有利于文物和文化的创造性转化。本研究还提出了实际建议, 以改善技术服务体验, 并加强博物馆“以观众为中心”的管理理念。
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Yao‐Wen Hsu, Yi‐Chan Chung, Ching‐Piao Chen and Chih‐Hung Tsai
Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of…
Abstract
Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement park, and proposes the improvement suggestions. Materials for this study were drawn from 20 different graphic symbols of a theme amusement park in Taiwan. The testees were required to evaluate the design of graphic symbols based on symbolic meaning and graphics recognition to summarize the confusion matrix. The results show that there are three groups of graphic symbols easy to be confused, and five symbols not meeting a criterion of 67 per cent correct responses. The reasons were discussed, and improvement and relevant suggestions have been proposed, which may be helpful to redesign of symbols.
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Fangbin Qiao and Yi Yao
The purpose of this paper is to try to empirically answer whether the economic benefit of Bt cotton is dying away in China. As the development of the pest resistance and the…
Abstract
Purpose
The purpose of this paper is to try to empirically answer whether the economic benefit of Bt cotton is dying away in China. As the development of the pest resistance and the outbreak of the secondary pest, it was believed that economic benefit of Bt cotton is dying away. And reduction of cotton sown area in recent years had been considered as one of the consequences. This study empirically estimates the impact of Bt cotton adoption on cotton sown area.
Design/methodology/approach
This paper uses regression techniques based on provincial level data. In addition, the fixed-effects model is used to control the impact of those time-consistent variables. Finally, several scenarios are estimated for the robustness of the estimation results.
Findings
This study shows that the adoption of Bt cotton has positive impact on cotton sown area. On the other hand, the increasing labor cost and decreasing cotton price might be the real reasons behind the decrease of cotton sown area.
Originality/value
This, it is believed, is one of the first studies to empirically answer the impact of Bt cotton adoption on cotton sown area in China, using national representative data.
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Yao‐Jun Ding, Zhuo Wang and Jian‐Hua Ye
The purpose of this paper is to provide the general method for the solution of the Boolean function's primary function, and its application in encryption systems.
Abstract
Purpose
The purpose of this paper is to provide the general method for the solution of the Boolean function's primary function, and its application in encryption systems.
Design/methodology/approach
In the Boolean function theory, there is always a lack in the general method for the solution of primary function. This paper uses a very useful tool – e‐derivative, and by the help of this tool, obtains some very useful theorems.
Findings
The paper not only finds the method of solving the primary function of the Boolean function but also provides its application in encryption systems.
Research limitations/implications
The Boolean function's primary function is also very useful in the detection of circuitry, not introduced in this paper.
Practical implications
This paper is very useful for information security.
Originality/value
The paper solves the initial‐value problem of the Boolean function's primary function, and constructs some Boolean functions with many cryptographical characters which are very useful in encryption systems.
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Yi‐Chan Chung, Yao‐Wen Hsu, Chung‐Ching Chiu, Ching‐Piao Chen and Chih‐Hung Tsai
This study explores the influence of Taiwan’s high‐tech manufacturers’ innovative strategy and innovation motivation concerning the implementation of innovative activities, as…
Abstract
This study explores the influence of Taiwan’s high‐tech manufacturers’ innovative strategy and innovation motivation concerning the implementation of innovative activities, as well as the influence of innovative activities implementation on business performance. The two intermediate variables, industry group and enterprise scale are also considered. Through a review of the relevant literature, a theoretical model of the influence relationship is developed, while an empirical analysis is simultaneously conducted on Taiwan’s high‐tech manufacturers. The research result shows that the internal driving force of innovative activities has a significant impact on the level of implementing technological innovative activities and cultural innovative activities. The external driving force of innovative activities has a significant impact on the level of implementing market innovative activities and management innovative activities. Companies adopting self‐developed technology and purchased as well as self‐developed technology strategies, perform better than those adopting purchased new technology or those with neither purchased nor self‐developed technology strategies, at implementing technological innovative activities and cultural innovative activities. The level of implementing innovative activities has a significant influence on business performance (cost reduction and product/service differentiation). For the intermediate variables of “industry group” and “enterprise scale”, it is proven in this study that they have no significant influence on the level of innovative activity implementation or business performance.