Yi Sheng Goh, Veena Chattaraman and Sandra Forsythe
– This study aims to investigate the influence of two critical brand extension design components
Abstract
Purpose
This study aims to investigate the influence of two critical brand extension design components
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brand design consistency and category design consistency
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on the formation of consumers ' product attitudes and purchase intentions. It also aims to examine the underlying mechanism for attitude formation towards new brand extensions using processing fluency theory and the moderation of brand strength.
Design/methodology/approach
A 2 (brand design consistency: high vs low)×2 (category design consistency: high vs low)×2 (brand strength: strong vs weak)×2 (processing fluency: conceptual vs perceptual) between subjects experiment with 642 participants was used to test the proposed hypotheses and model.
Findings
Results obtained from SEM and ANCOVA demonstrate that both brand and category design consistencies assert significant effects on new product attitude in brand extensions; however, the relative effect of category design consistency is greater. Further, the effect of category design consistency varies as a function of brand strength, and is stronger for weak brands than for strong brands.
Practical implications
Brand managers should maintain consistency of extension product design with both the parent brand and the new product category, and prioritize the latter for weak brands.
Originality/value
This study integrates brand extension and aesthetics research on prototypicality to formulate and test important research questions, previously unexamined. Further, realistically-rendered product images, allowing both conceptual and perceptual processing, were used in the experiment to provide a better imitation of real product choices – an approach different from most extant brand extension studies, which utilize verbal stimuli.
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Jie Sheng, Yi Hui Lee and Hao Lan
This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship…
Abstract
Purpose
This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM).
Design/methodology/approach
The study worked with Instagram micro-influences to conduct a vignette survey with four experimental scenarios.
Findings
The benefits of parasocial relationships (PSR) in enhancing customer engagement (CE), brand preference (BP) and purchase intention (PI) cannot be sustained in the presence of external interruptive cues. For micro-influencers, whilst sponsorship disclosures do not moderate the influence of PSR, customers are considerably sensitive to negative eWOM or when the two cues co-occur.
Originality/value
This study focusses on micro-influencers and investigates whether the follower–micro-influencer bond can be moderated by external cues including sponsorship disclosure and negative eWOM.
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Kung-Chi Chen, Lee-Young Cheng, Sheng-Jie Huang and Yan Zhao
– The purpose of this paper is to examine market reactions to private equity placements and intra-industry information spillover effects in the Taiwan Stock Exchange.
Abstract
Purpose
The purpose of this paper is to examine market reactions to private equity placements and intra-industry information spillover effects in the Taiwan Stock Exchange.
Design/methodology/approach
The authors first use the market model to compute the abnormal announcement returns. To examine the joint impact of the private investment in public equity (PIPE) purposes and the lead investor industry, the authors regress the issuers’ cumulative abnormal returns (CARs) on the dummy variables of PIPE purposes and the lead investor industry. To study the spillover effects, the authors regress the rivals’ CARs on the issuers’ CARs, PIPE purposes, and the lead investor industry. Finally, the industry Herfindahl index is used as a proxy for the market power of issuers and rivals to examine its impact on the spillover effects.
Findings
The authors find that issuing firms experience positive abnormal returns during the announcement period. Issuers enjoy more positive market reactions when the proceeds of offerings are primarily used to establish a long-term strategic alliance or to integrate business and when the lead investor is in the same industry. Furthermore, the authors show that the contagion effect dominates the competitive effect in private equity placements at the aggregate level. At the subsample level, the authors find competitive effect overpowers contagion effect when the purpose of offerings is primarily used to establish a long-term strategic alliance or to integrate business and when the lead investor is in the different industry. Finally, the authors show that rivals with relative lower market power enjoy more positive contagion effects.
Originality/value
First, the analysis documents the simultaneous importance of both the purposes of private offerings and the lead investor’s industry on announcement reactions, which shed new light on the positive abnormal returns during the announcement period. Second, the study adds to the literature on the information spillover effects by analyzing the role played by purposes of offerings and rivals’ market power. This paper provides a more complete picture of the offsetting competitive and contagion effects.
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Muhammad Hasan Ghazali and Taufik Faturohman
This study uses an event study approach which is the development of the efficient market hypothesis theory. First, the random walk test was conducted on the Jakarta Composite…
Abstract
This study uses an event study approach which is the development of the efficient market hypothesis theory. First, the random walk test was conducted on the Jakarta Composite Index (JCI) to test the efficiency in the weak form. Furthermore, event study analysis was carried out on JCI and nine sectoral indices to determine the impact of COVID-19 related events on price movements. The study found that JCI prices follow a random walk pattern so that the stock market in Indonesia is efficient, at least in a weak form. In the event study testing, only events related to the first confirmed case of COVID-19 and the implementation of large-scale social restriction in Indonesia affected the composite index. From a sectoral point of view, only the event of Jakarta’s call center had no impact on price changes in the sectoral index. Thus, each index had a different effect throughout the event. The reaction seen from the movement of prices for the composite and sectoral index to the public information explains that the condition of the Indonesian capital market is efficient, at least in semi-strong form.
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Tao-Sheng Chiu, Wen-Hai Chih, Jaime Ortiz and Chia-Yi Wang
The purpose of this paper is to investigate the relationship between e-buyers and e-sellers in the context of the Chinese culture. It examines the relationships among swift…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between e-buyers and e-sellers in the context of the Chinese culture. It examines the relationships among swift guanxi, trust, uncertainty, and repurchase intentions. This study probes the possible mediation effects caused by the process where consumers form their thoughts and actions.
Design/methodology/approach
This study developed a theoretical model to examine how swift guanxi, trust, and uncertainty influence repurchase intentions of online auction consumers. The mediation effects of trust and uncertainty were also examined. This study gathered 455 valid samples and analyzed data by applying a structural equation modeling.
Findings
The results confirm that swift guanxi has significant and positive effects on trust and repurchase intentions, but swift guanxi has a significant and negative effect on uncertainty. In addition, trust has a significant and positive effect on repurchase intentions. On the other hand, uncertainty has a significant and negative effect on repurchase intentions. Finally, both trust and uncertainty have partial mediation effects between swift guanxi and repurchase intention.
Research limitations/implications
The findings extend the current state of knowledge about the relationships among swift guanxi, trust, uncertainty, and repurchase intentions, as well as reveal the psychological mechanism of the effects of trust and uncertainty on repurchase intentions.
Practical implications
The findings provide a deeper understanding of the effect of customers’ swift guanxi on repurchase intentions under different perspectives of the double-edged sword of trust and uncertainty in Yahoo! Online auction.
Originality/value
This study decomposes the constructs of swift guanxi, trust, and uncertainty into various dimensions and investigates the relationships between these dimensions and repurchase intentions. It has not been done in this way previously. The results contribute to the understanding of online auction customers’ behaviors.
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Zhuofeng Li, Shide Mo, Kaiwen Yang and Yunmin Chen
The paper aims to clarify the distribution of excess pore pressure during cone penetration in two-layered clay and its influence on penetrometer resistance.
Abstract
Purpose
The paper aims to clarify the distribution of excess pore pressure during cone penetration in two-layered clay and its influence on penetrometer resistance.
Design/methodology/approach
An arbitrary Lagrangian–Eulerian scheme is adopted to preserve the quality of mesh throughout the numerical simulation. Simplified methods of layered penetration and coupled pore pressure analysis of cone penetration have been proposed and verified by previous studies. The investigation is then extended by the present work to study the cone penetration test in a two-layered clay profile assumed to be homogeneous with the modified Cam clay model.
Findings
The reduction of the range of pore pressure with decreasing PF will cause a decrease of the sensing distance. The PF of the underlying soil is one of the factors that determine the development distance. The interface can be obtained by taking the position of the maximum curvature of the penetrometer resistance curve in the case of stiff clay overlying soft clay. In the case of soft clay overlying stiff clay, the interface locates at the maximum curvature of the penetrometer resistance curve above about 1.6D.
Research limitations/implications
The cone penetration analyses in this paper are conducted assuming smooth soil-cone contact.
Originality/value
A simplified method based on ALE in Abaqus/Explicit is proposed for layered penetration, which solves the problem of mesh distortion at the interface between two materials. The stiffness equivalent method is also proposed to couple pore pressure during cone penetration, which achieves efficient coupling of pore water pressure in large deformations.
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Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Yung-Chuan Huang, Quoc Phong La and Yen-Ling Ng
Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate…
Abstract
Purpose
Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate instructions for research on restaurant service quality and experiential value enhancement. This study conducts multiple comparison studies to discover differences between consumer-perceived service quality and satisfaction perspectives on hotel fine dining and chain restaurants.
Design/methodology/approach
This study integrates a hotel’s fine dining and chain restaurant to obtain 636 participants (e.g. Study 1 has 318 hotel fine dining customers; Study 2 has 318 chain restaurant customers), mainly expanding the SERVQUAL model and stimulus–organism–response (S–O–R) theory.
Findings
The results of Study 1 show that value co-creation has a mediating effect on the relationship between service quality and satisfaction. In addition, customer experiences have a significant moderating effect on customer satisfaction. The outcomes of Study 2 showed that experiential value has a significant mediating effect on the relationship between service quality and satisfaction. In addition, customer relationship quality is a critical criterion in regulating the process of experience value delivery.
Practical implications
Hotels’ fine dining should pay attention to the item risk in the value co-creation factor, while chain restaurants should enhance the item service excellence in the experiential value factor to satisfy the changing customer requirements.
Originality/value
This study provides several alternative models to verify the robustness of the empirical results.
Highlights
This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.
These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.
Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.
They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.
This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.
These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.
Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.
They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.
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Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Yung-Chuan Huang, Quoc Phong La and Yen-Ling Ng
This study aims to explore post-COVID-19 tourism digital transformation, study innovative service delivery and provide insights for industry leaders and policy-makers to nurture…
Abstract
Purpose
This study aims to explore post-COVID-19 tourism digital transformation, study innovative service delivery and provide insights for industry leaders and policy-makers to nurture robust sector growth amid evolving consumer demands.
Design/methodology/approach
This study used anonymous questionnaires and explored views on digital technology in sports centers and entertainment venues. Structural equation modeling explores latent variable interactions with respect to mediating and moderating effects.
Findings
Digital transformation practices influence decision-making indirectly through perceived behavior control, attitudes and service innovation, with differentiation strategies moderating this relationship.
Research limitations/implications
This study focuses on the recreation sector; future efforts should include insights, attitudes and actions from experts and government policy-makers.
Practical implications
This study enhances the literature on recreation professionals, offering guidance for navigating the evolving landscape of digital dynamics in the leisure and recreation sector.
Originality/value
The rise of digital technology highlights the importance of analyzing customer decisions influenced by digital behavior within the leisure and recreation industry.
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Lingling Yu, Yuewei Zhong and Nan Chen
The online healthcare platform (OHP) has become an essential element of the healthcare system, representing a technological shift in the job responsibilities of medical…
Abstract
Purpose
The online healthcare platform (OHP) has become an essential element of the healthcare system, representing a technological shift in the job responsibilities of medical professionals. Drawing on a technology-based job demands–resources (JD-R) model, this study aims to examine how the technological characteristics of OHP affect doctors’ OHP use psychology and behavior.
Design/methodology/approach
This empirical study was based on a survey conducted among 423 doctors with OHP use experience. The proposed model underwent assessment through partial least squares structural equation modeling (PLS-SEM) to reveal the effects of technology-based job demands (i.e. technology-based work overload and technology-based work monitoring) and resources (i.e. perceived usefulness, facilitating conditions and IT mindfulness) on doctors’ OHP fatigue and continuance use intention.
Findings
Results suggest that technology-based work monitoring, perceived usefulness and facilitation conditions have significant impacts on doctors’ psychological and behavioral responses to using OHP, whereas technology-based work overload and IT mindfulness have a single impact on continuance use intention and fatigue of OHP.
Research limitations/implications
It assists doctors, healthcare administrators, policymakers and technology developers in understanding OHPs’ technological characteristics, enabling them to harness its benefits and mitigate potential challenges. Additionally, given the self-reported cross-sectional data from China, future studies can improve generalizability and adopt experimental methods or longitudinal designs with objective data.
Originality/value
It extends the research on OHP by employing a technology-based JD-R model to explore work attributes and dual effects associated with OHP’s technological characteristics. It also enriches existing research by examining the role of OHP’s technological characteristics in doctors’ psychological and behavioral responses.