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Article
Publication date: 1 January 2012

Yi‐Min Chen and Yi‐Fan Su

This paper aims to investigate the effects of country‐of‐manufacture (COM) and country‐of‐design (COD) on industrial brand equity.

3011

Abstract

Purpose

This paper aims to investigate the effects of country‐of‐manufacture (COM) and country‐of‐design (COD) on industrial brand equity.

Design/methodology/approach

A conceptual framework to assess how international buyers evaluate industrial brand equity when confronted with a single cue and multiple cues is proposed. Data for testing the hypotheses are collected through fax, e‐mail, and online surveys of managers from 102 industrial buyers of Taiwanese fasteners. A quantitative study is undertaken of 64 respondents using PLS analysis.

Findings

The main finding is that the single‐cue framework produces more statistically significant COM and COD effects on industrial brand equity than does the multiple‐cue framework. The current results confirm previous findings that the country‐of‐origin effects based on single‐cue and multiple‐cue studies produce conflicting and inconclusive results.

Research limitations/implications

These findings underscore the findings that the impacts of COM and COD on industrial brand equity are jointly determined by study characteristics, research designs, and the nature of the dependent variable being investigated.

Practical implications

A clear implication for managers responsible for branding and communicating B2B products in international markets is to continue to create clear awareness of the offering and to provide appropriate imagery for consolidating the reputation of firms in both their internal (product) and external (country‐of‐origin) dimensions.

Originality/value

While country‐of‐origin and consumer products have been widely studied in the literature, the paper examines the effects of COM and COD on industrial brand equity in analyzing the process by which international buyers evaluate brand equity when confronted with a single cue and multiple cues.

Details

Journal of Business & Industrial Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 May 2022

Anne Parkatti, Tiina Saari, Mia Tammelin and Mikko Villi

This article aims to study digital competence (DC) in media work.

1385

Abstract

Purpose

This article aims to study digital competence (DC) in media work.

Design/methodology/approach

The authors utilize frame analysis to investigate how DC is framed in media work using 30 semi-structured interviews as data with journalists in Finland.

Findings

The authors identify three main frames of DC in the context of media work. The individual attitude frame emphasizes employees' attitudes toward DC, the team-level support frame underlines the need for support in the work community and the organizational-level practice frame highlights enablers of and organizations' requirements for digital competence.

Practical implications

First, media workers' DC is necessary to enhance work efficiency and accomplish tasks and may be supported with supportive management practices. Second, the findings suggest that DC should be understood and analyzed as a multi-level issue. Third, the findings suggest that appropriate continuing education and study opportunities were needed. Besides formal arrangements for learning, informal contexts of learning are important.

Originality/value

The article contributes to media studies and studies on the digitalization of work by taking account of the organizational, team and individual levels in discussing digital competence in the news media sector.

Details

International Journal of Sociology and Social Policy, vol. 42 no. 13/14
Type: Research Article
ISSN: 0144-333X

Keywords

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Article
Publication date: 3 August 2015

Yi-Fan Liu, Wu-Yuin Hwang and Sherry Chen

This paper aims to examine how gender differences influence students’ reactions to the use of the annotatable multimedia e-reader (AME). To reach this aim, we develop an AME where…

634

Abstract

Purpose

This paper aims to examine how gender differences influence students’ reactions to the use of the annotatable multimedia e-reader (AME). To reach this aim, we develop an AME where various annotation tools are provided to help students learn English in-class and after-class.

Design/methodology/approach

An empirical study was conducted with 63 fifth-grade students from an elementary school. A pre-test and post-test were used to identify their prior knowledge and learning achievement, respectively. A questionnaire was applied to identify participants’ perceptions towards the AME.

Findings

The results show that students’ post-test scores are significantly related to after-class behaviour, instead of in-class behaviour. Females prefer to use the text annotation and teachers’ voice, but it is voice annotation that is beneficial to improve their learning achievement. Conversely, males prefer to use the text-to-speech only, but it is text annotation that is helpful to improve their learning achievement. Additionally, the ease of use affects males’ intention to use the AME to learn English after-class while it has no effects on females.

Originality/value

This study not only shows the importance of gender differences but also demonstrates the essence of after-class learning behaviour. More importantly, a framework is proposed to support designers to develop e-readers that can accommodate the preferences of females and males.

Details

The Electronic Library, vol. 33 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 9 March 2020

Kwok Wah Ronnie Lui and Sarojni Choy

This paper aims to report on a study that used the practice theory lens to understand how Chinese ethnic culture influences restaurant workers' learning through engagement in…

407

Abstract

Purpose

This paper aims to report on a study that used the practice theory lens to understand how Chinese ethnic culture influences restaurant workers' learning through engagement in everyday work practices.

Design/methodology/approach

A multiple case study approach was used. Data were collected from semi-structured interviews and site observations. Thematic analysis was conducted to identify how workers learnt the sayings, doings and relatings in their workplaces.

Findings

The findings show that the ethnic culture of the participants influences and enriches their learning in practice settings such as small Chinese restaurants.

Research limitations/implications

The understandings presented here need to be verified through more research in different regions and nations. In addition, cross-cultural studies on other ethnic restaurants may contribute to deeper understandings of the influences of ethnic culture on practice-based learning.

Social implications

The research contributes to understanding the influence of ethnic culture on practice-based learning.

Originality/value

The understandings gained from the findings of this study form a useful basis for curriculum development and instructional design of training programmes for practice-based as well as work-integrated-learning components of vocational curriculum. Furthermore, awareness of the strengths of the ethnic culture is of interest to owner/managers of small Chinese restaurants to afford supportive learning environments for workers.

Details

Journal of Workplace Learning, vol. 32 no. 3
Type: Research Article
ISSN: 1366-5626

Keywords

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Article
Publication date: 5 July 2024

Puneett Bhatnagr and Anupama Rajesh

This study aimed to explore the impact of Artificial Intelligence (AI) characteristics, namely Perceived Animacy (PAN), perceived intelligence (PIN), and perceived…

1217

Abstract

Purpose

This study aimed to explore the impact of Artificial Intelligence (AI) characteristics, namely Perceived Animacy (PAN), perceived intelligence (PIN), and perceived anthropomorphism (PAI), on user satisfaction (ESA) and continuous intentions (CIN) by integrating Expectation Confirmation Theory (ECT), with a particular focus on Generation Y and Z.

Design/methodology/approach

Using a quantitative method, the study collected 495 data from Gen Y (204) and Z (291) respondents who were users of digital banking apps through structured questionnaires that were analysed using PLS-SEM. The latter helped investigate the driving forces of AI characteristics and user behavioural intentions as well as reveal generation-specific features of digital banking engagement.

Findings

The study revealed that PAN and PIN have significant positive effects on the anthropomorphic perceptions of digital banking apps, which in turn increases perceived usefulness, satisfaction, and continuous intentions. In particular, the influence of these AI attributes varies across generations; Gen Y’s loyalty is mostly based on the benefits derived from AI features, whereas Gen Z places a greater value on the anthropomorphic factor of AI. This marked a generational shift in the demand for digital banking services.

Research limitations/implications

The specificity of Indian Gen Y and Z users defines the scope of this study, suggesting that demographic and geographical boundaries can be broadened in future AI-related banking research.

Practical implications

The results have important implications for bank executive officers and policymakers in developing AI-supported digital banking interfaces that appeal to the unique tastes of millennial customers, thus emphasising the importance of personalising AI functionalities to enhance user participation and loyalty.

Originality/value

This study enriches the digital banking literature by combining AI attributes with ECT, offering a granular understanding of AI’s role in modulating young consumers' satisfaction and continuance intentions. It underscores the strategic imperative of AI in cultivating compelling and loyalty-inducing digital banking environments tailored to the evolving expectations of Generations Y and Z.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

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