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1 – 5 of 5Jen Chun Wang, Yi-Chieh Wang and Yang-Fei Tai
The purpose of this paper is to study the components and service standards of delightful service by conducting a comprehensive literature review and applying the Delphi survey…
Abstract
Purpose
The purpose of this paper is to study the components and service standards of delightful service by conducting a comprehensive literature review and applying the Delphi survey method.
Design/methodology/approach
This study conducted a three-round Delphi survey to consolidate the experience of 11 experts in implementing delightful service. To ensure the recruitment of experts who were knowledgeable in delightful service delivery, the panellists were chosen from service- and hospitality-related industries; the respondents were hotel managers, senior frontline service personnel and academic educators who were knowledgeable in both the service industry and service innovation.
Findings
By integrating professional experiences from both academics and hotel practitioners, we conclude that hotel facilities and amenities, environment and ambiance design and service personnel’s service delivery practices are essential elements for creating a unique and unforgettable consumer experience. Distinctive hotel facilities and ambiance provide a unique experience, which can leave memorable impressions on customers. Being able to detect customers’ emotional conditions and hidden needs through attentive and proactive service practice and providing attentive and customized service are pivotal for service personnel. Advanced service performance enables attending to customers’ personal well-being and caring for their unique needs effectively. The proposed standard for service provision exceeds customer expectations.
Research limitations/implications
First, the number of panellists was low, limiting the generalizability of the results. Future studies should increase the number of panellists. Second, this study focused only on the hotel industry in Taiwan. The results may not be generalizable to other hospitality industries or other countries. Future studies can duplicate this study in other hospitality industries and in other countries to broaden the understating of the elements and service standards of delightful service.
Practical implications
The results of this study provide a practical guideline for implementing delightful service. Hotel practitioners are advised to increase the degree of refinement, variety and attentiveness of their facilities and amenities; use sensory elements in their hotel environment and ambiance design; and advance staff members’ service skills to be more proactive, attentive, empathetic and customer-oriented. Carefully designing the core product and advancing the service delivery style can provide hotel guests with an exceptional and unique lodging experience, thus achieving delight.
Originality/value
This study provides a comprehensive understanding of the implementation of delightful service.
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Ching-Ching Luo, Yi-Chieh Wang and Yang-Fei Tai
The purpose of this paper is to examine the essential abilities service employees need to deliver an exceptional service that delights customers and to identify effective methods…
Abstract
Purpose
The purpose of this paper is to examine the essential abilities service employees need to deliver an exceptional service that delights customers and to identify effective methods to train exceptional service employees.
Design/methodology/approach
The authors conducted in-depth interviews with seven senior butlers and three human resource managers from four of the most renowned five-star hotels in Taiwan. Interviews with the two groups of participants provided good triangulation and allowed us to gain different perspectives and to obtain a more holistic understanding of the research topic.
Findings
This study systematically organized the essential abilities required to deliver delightful service into three hierarchical levels: professionalism, the ability to respond to customers’ emotions and hidden needs and build bonds with them, and the ability to deliver one-stop service. The authors propose that the most effective training method is to develop a customer-oriented service climate. Such an environment will enable service employees to be naturally molded into exceptional service personnel. Several training methods are identified to build a customer-oriented service environment within a company.
Research limitations/implications
This study focused on the staff of five-star hotels. The proposed service standards and abilities may only be applicable to high-end service providers. Furthermore, this study used only a qualitative research method (in-depth interviews) to develop a preliminary training model to foster outstanding service employees. This model can be further verified using a quantitative method and a larger number of participants in a future study.
Originality/value
This research provides contributions to the literature on delightful service and human resources management.
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Yi‐Chieh Wang and Rian Beise‐Zee
The purpose of this paper is to study the service responses of service providers to the affective states of business clients and to test whether they have a positive effect on the…
Abstract
Purpose
The purpose of this paper is to study the service responses of service providers to the affective states of business clients and to test whether they have a positive effect on the client's job performance, as well as their satisfaction and bonding to the service provider.
Design/methodology/approach
The results are based on a survey of 240 business travellers in Taiwan. Ordinary least square regression is applied to test the relationships.
Findings
Statistical tests confirm that service responses to emotional states have a positive effect on customer satisfaction, job performance and bonding. While service responses aimed at easing customers’ emotional problems increase satisfaction and job performance, true bonding is only facilitated through service responses that are centred on affection and social‐emotional support.
Research limitations/implications
The authors investigate the personal service encounter with business customers who are using the service to perform a task. The findings are applicable to services that deal with customers in a similar way.
Practical implications
The paper shows that appropriate service responses to emotional states of customers, including business customers, can lead to higher satisfaction and bonding to the service provider. Service responses enable business customers to perform better.
Originality/value
The authors apply the concept of pre‐consumption emotions of customers to business clients. While pre‐consumption emotional states of customers have been studied much less that the elicitation of customer emotions, in the business‐to‐business sector emotions are seldom addressed. However, the study demonstrates that emotions are an important input factor that clients bring into the service encounter, which service providers can deal with to their competitive advantage.
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Yanyu Chen, Yi-Chieh Lin, Miao-Sui Hsu and Yi-Hsin Lin
The purpose of this paper is to build a new transformational leadership typology by demonstrating high/low degrees of group- and individual-focused transformational leader…
Abstract
Purpose
The purpose of this paper is to build a new transformational leadership typology by demonstrating high/low degrees of group- and individual-focused transformational leader behaviors – authentic type (high-high), group-oriented type (high-low) and individual-oriented type (low-high) – and to predict that the three types relate differently to follower responses (intention to sacrifice, cognitive trust of supervisor and affective liking).
Design/methodology/approach
This study uses an experimental scenario to generate the maximum levels of between-group variance among the three types. A total of 182 mainland Chinese full-time employees participated in the experiment.
Findings
Followers’ intention to sacrifice is equally high under the authentic, group-oriented and individual-oriented types of leadership. In addition, followers’ cognitive trust of supervisor is equally high under the authentic and group-oriented types and the lowest under the individual-oriented type. Finally, followers’ affective liking is equally high under the authentic and individual-oriented types and the lowest for the group-oriented type.
Originality/value
A new transformational leadership typology that combines high and low degrees of group- and individual-focused behaviors is established. Based on this typology, this study shows how the three types distinctively affect followers’ reactions, including intention to sacrifice, cognitive trust of supervisor and affective liking.
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Chien-Min Kuo, Kuan-Yu Chen and Yi-Ching Lin
Teachers, students, librarians, scholars and domain experts often spend a lot of time and effort to select good and suitable textbooks. This study aims to propose and construct a…
Abstract
Purpose
Teachers, students, librarians, scholars and domain experts often spend a lot of time and effort to select good and suitable textbooks. This study aims to propose and construct a computer-aided bibliometric system to rate textbooks. Through the software system designed here, the quality of every textbook can be easily and quickly known. This system will benefit both scholars and librarians.
Design/methodology/approach
Four methods were used to evaluate textbooks in this study, including: questionnaire recommendation analysis, dissertation citation analysis, library circulation analysis and bibliography analysis. The system architecture includes three subsystems: the textbook indexing and searching subsystem, the statistics added-value analysis subsystem and the citation report inquiry subsystem. An example demonstrates the usability and validity of the proposed method and system. The example uses surveying textbooks. The following percentages were used in the correlation calculation: textbook citation percentage (TCP), textbook library circulation percentage (TLP) and textbook recommend percentage (TRP).
Findings
There are three textbook assessment methods applied in this study, including: dissertation citation, library circulation and questionnaire recommendation. Dissertation citations for textbooks have a high correlation value with library circulation. The frequency correlation calculation was 0.7, while the TCP, TLP and TRP correlation calculation was 0.84. Therefore, the dissertation citation method can be accepted to evaluate textbooks effectively.
Originality/value
To the best of the authors’ knowledge, this is the first work related to evaluating surveying textbooks using a computer-aided bibliometrics system that can deal with large amounts of data and generate results quickly. This can be applied to other fields as well.
Details