S. Tamer Cavusgil and Yezdi M. Godiwalla
Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the…
Abstract
Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the industrialised countries, exhibit a greater degree of willingness to respond to attractive opportunities in international markets and extend their marketing activities to one or more national markets. Consequently, the decision‐making processes which surround these international marketing activities and the prevailing managerial styles have been the subject of limited but significant research in several advanced economies. This article will attempt to review and interpret the pertinent literature, drawn from studies of international decision‐making in different environments, for the purpose of developing a coherent understanding of the subject matter. In particular, we offer four proportions on the basis of our research and evaluation in this area. These propositions relate to: (a) motivations of firms for engaging in international marketing; (b) subjective nature of international marketing decision‐making; (c) decision‐making modes which apply to international marketing; and (d) the nature of decision‐making over the firm's internationalisation process. The article is organised around these propositions.
Yezdi H. Godiwalla, Harish C. Batra, James A. Johnston and Shirley Y. Godiwalla
Hospital environments have changed dramatically over the past two decades. Hospitals now have to contend with the dynamics of regulation, market forces, and quality and…
Abstract
Hospital environments have changed dramatically over the past two decades. Hospitals now have to contend with the dynamics of regulation, market forces, and quality and cost‐conscious environments. The strategies proposed here emulate the changes pursued by much of US industry. Provides a framework for analysing hospital environments. Applies Deming’s total quality management concepts to hospitals. Also suggests strategies to deal effectively with different types of hospital environments.
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Yezdi H. Godiwalla and Shirley Y. Godiwalla
The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This…
Abstract
The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This situation has caused overcapacity in hospitals. Also, there is a surplus of both hospital capacity and doctors. However, there are frequent shortages of nurses and many other trained technical personnel. This situation has behavioral implications which are discussed in this paper.