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The purpose of this study is to identify the factors that influence the willingness of Saudi Arabian students from four universities in Saudi Arabia, to adopt learning management systems (LMSs). This will be accomplished by using two popular technology acceptance models unified theory of acceptance and use of technology (UTAUT) and theory of planned behavior (TPB).

In total, 445 undergraduates from four Saudi educational institutions participate in filling out the study questionnaire. To investigate the correlations between the variables, the study used structural equation modeling for data analysis.

The results of the study show that effort expectancy (EE), subjective norm (SN), attitude toward behavior (ATB) and perceived behavioral control (PBC) are found to be substantially connected with their intentions to use (ITU) LMSs. The findings also show that there is a strong relationship between students’ intentions and their actual use of LMSs.

Like many studies, this research has some limitations. The primary limitation is that the findings of the study cannot be extrapolated to other settings since the report’s analysis and investigation were limited to four Saudi universities. Therefore, to generalize the study’s findings, similar research needs to be conducted in other Gulf and similar cultural universities.

The integrated model identifies key factors that influence the intent of Saudi Arabian students to use LMS, including EEs, social influence, ATB and PBC. This model can help develop solutions for the obstacles that prevent students from using LMS. The findings can be used to provide assistance to increase the likelihood of LMS acceptance as part of the educational experience. The model may also inspire further research on this topic in the Gulf nations, particularly in Saudi Arabia.

As none of the relevant studies conducted previously in Saudi Arabia has integrated the two models to study the students’ ITU LMSs, this study combines two major theories, TPB and UTAUT, in the context of Saudi Arabia, contributing to the field of technology use in education by expanding empirical research and providing a thorough understanding of the challenges associated with the use of LMS in Saudi universities. This study should be viewed as filling a crucial gap in the field. Moreover, this integrated model, using more than one theoretical perspective, brings a thorough comprehension of the barriers that hinder students’ adoption of LMSs in the academic context in Saudi Arabia and thus assists in making effective decisions and reaching viable solutions.

This study aims to explore the relationship between consumers’ religiosity, their perceived functional, individual and social value of luxury and their luxury purchase intention.

The proposed relationships were explored in an intercultural setting by using samples from two considerably different cultures, Saudi Arabia and India. The identified constructs were measured by adapting the established scales. Statistical tests including exploratory factor analysis, multi-group confirmatory factor analysis and covariance-based structural equation modeling were applied to test the conceptual model and research hypotheses.

The results show that religiosity is not found to be negatively related to luxury purchase intention in both samples. Moreover, it was found that the functional and social values produce positive mediating effects, whereas the individual values (materialism, hedonism) of luxury products negatively mediate the relationship between religiosity and consumer purchase intention.

This research suggests that a non-traditional strategy may be effective to market luxury goods to religious consumers such as suppressing the materialistic aspect to focus on the quality and functionality aspects of the products.

The role of luxury value perception as a mediator between religiosity and luxury purchase intentions has not been studied in the previous researches to the best of authors’ knowledge, and is therefore, the unique contribution of this study. This research addresses the gap in the existing body of knowledge by probing how religiosity effects perceptions of luxury value and resultant luxury purchase intention.

In the context of rapid technological progress, this study investigates the factors that improve the academic performance of Saudi Arabian university students when they use ChatGPT. Using the technology-to-performance chain theory as a framework, this study identifies the variables that may affect the students' academic performance, thereby contributing to the discourse on the use of technology in education.

A survey is conducted on 257 respondents, and an online questionnaire is used to collect the data. Analysis of Moment Structures (AMOS) is employed to analyse the structural model to determine the direct connections between the different elements.

Findings reveal that task characteristics, technology characteristics and individual characteristics can significantly impact task-technology fit. Furthermore, task-technology fit can influence the utilisation of ChatGPT and students' academic performance. In addition, utilisation can significantly impact students' academic performance. Students are likely to utilise ChatGPT efficiently and demonstrate improved academic performance when they believe that the technology is a good fit for their tasks.

This study’s shortcoming is its exclusive focus on a single public university in Saudi Arabia, which limits its generalisability. Comparative studies among multiple universities in Saudi Arabia and in other Gulf nations should be conducted to enhance the generalisability of the results. In addition, diversifying the participants by including students from various universities and exploring the moderating variables would deepen our understanding of the utilisation of ChatGPT by students.

The practical implications of this study include the existence of a positive relationship between task characteristics and task-technology fit, which can guide organisations in aligning ChatGPT with specific activities for enhanced efficacy and workflow integration. In addition, understanding the association between technology characteristics and task-technology fit can help in selecting suitable technologies that will encourage user adoption and improve academic outcomes. Furthermore, the recognition of the impact of individual characteristics on task-technology fit and their utilisation can inform tailored support and training programmes to enhance user acceptance and utilisation of ChatGPT, particularly in educational settings such as those in Saudi Arabia, which will ultimately improve students’ academic performance.

This study’s focus on ChatGPT and how it affects the academic performance of Saudi Arabian university students distinguishes it from previous studies. This study provides insightful information on technology adoption in educational settings and contributes to our understanding of the factors that can impact academic performance through ChatGPT adoption by utilising technology-to-performance chain theory. Moreover, this study’s examination of task characteristics, technology characteristics and individual characteristics can significantly enrich discussions on optimal technology integration for educational objectives. This contribution is relevant in dynamic contexts, such as the rapidly evolving technological environment of Saudi Arabia.

This research intends to contribute to the literature of entrepreneurial intentions through determining the factors impacting the entrepreneurial intentions among students in different academic programs. This is in order to enhance and improve entrepreneurship-related procedures within relevant universities.

The study was conducted by a structured survey questionnaire on 261 students in the University of Hail. The questionnaire was developed based on previous studies. The proposed hypotheses were tested by the use of the structured equation modeling (SEM) via using Amos software.

The results of the current study support the theoretical integration of the model as most of the hypotheses have been accepted. The results of the survey also show that attitudes toward behavior, self-efficacy, autonomy, risk-taking, pro-activeness and competitive aggressiveness are expressively related with entrepreneurial intention. Yet, social norms and innovativeness are not considerably connected with entrepreneurial intention.

This study seeks to contribute to the relevant literature by integrating the theory of planned behavior (TPB) and the entrepreneurial orientation model (EO). This is in order to identify the factors impacting the intention of entrepreneurship among Saudi university students. As the case in many studies, this present study has some limitations. The main limitation lies in that it would not be possible to generalize the study's findings. This is due to the fact the research is the outcome of examining and studying one Saudi university. Therefore, it would be better to conduct similar studies in other Saudi universities in order to generalize the findings of the study.

The study's results could be of value to policymakers and university administrators in Saudi Arabia universities by which they could be enabled to allocate resources, develop strategies and provide all requirements for the sake of improving entrepreneurial skills among university students. This comprehensive model can be used as a tool for planning and prioritizing resources in bid for providing the required support as this support would reinforce the entrepreneurial opportunity of university students. As such, students would have better thinking about entrepreneurial work and thus would be assisted in achieving their professional goals and the broader goal of nation building.

Since today's youth are viewed as the potential future entrepreneurs, they should be encouraged to achieve the Saudi Kingdom's goals through creating suitable employment opportunities for them by supporting entrepreneurship. Therefore, pointing out the factors impacting the entrepreneurial intention of students will contribute to developing the field of entrepreneurship among young people in Saudi Arabic in general. In addition, realized outcomes would create an exciting new knowledge with regard to the entrepreneurial intention among the youth at the university level.

The purpose of this paper is to explore external factors: organization technical support, organization administrative support, organization infrastructure and resources, and organization ICT policy’s effect on the commitment in use of technology among the faculty staff Hail university, Saudi Arabia.

A cross-sectional survey approach was used to collect data. A sample of 300 fulltime employees, having administrative and teaching responsibilities participated using a self-completion questionnaire. The data were analyzed using exploratory factor analysis (EFA), correlation and multiple regressions to determine the impact of external factors on the commitment in use of technology.

Overall, the results provided evidence that organization technical support, organization administrative support, and organization infrastructure and resources have a significant positive impact on the commitment in use of technology. However, organization ICT policy has an insignificant negative impact on the commitment in use of technology. The findings could be generalized on other public sector universities of the Kingdom of Saudi Arabia.

The data were collected from one public sector university of Hail province, the Kingdom of Saudi Arabia. Only four external factors were taken into consideration in investigating its influence on the commitment in use of technology. There could be other external/environmental factors which might be useful to underpin the theory and advance literature.

In-service and trainee faculties should take an advantage of using learning management system. Faculty should create a positive learning environment in their online classes so the learners can take a benefit out of the immense investment on ICT by ministry of higher education. Apart from giving training to teaching staff in use of technology, learners should also be given a platform to increase and improve their digital literacy. Workshops can be conducted frequently for both faculties and learners. Faculty can offer additional and out of the class support to their reluctant and weak students in order to assist them in the use of technology.

Technology integration after COVID-19 outbreak has significantly changed the education sector throughout the world. The use of technology now is unavoidable at primary, secondary and at tertiary level. This study provides an exclusive viewpoint concerning the external/environmental evidence based findings that have not been investigated empirically in the Saudi Arabian context. The current study also provides statistically a theoretical five-component model to understand the phenomena in the field of information communication technology.