Yangyang Chen, Matthew Tingchi Liu, Yongdan Liu, Angela Wen-yu Chang and Jerome Yen
This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by…
Abstract
Purpose
This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.
Design/methodology/approach
The study employs a survey investigation with online questionnaires in China, and the hypotheses were tested using multiple regression analyses, with 319 valid consumer responses.
Findings
The findings reveal that the extended commitment-trust theory is applicable in the context of social media. Perceived relationship commitment, expertise, physical attractiveness, social attractiveness and self-disclosure play a significant role in predicting purchase intention. Relationship commitment proves to be a mediator between the antecedents and purchase intention. Trust shows a moderating effect on the antecedents and relationship commitment.
Originality/value
The study provides evidence of the importance of the above-mentioned antecedents in influencing viewers' relationship commitment to vloggers in the context of social media. The results contribute to the development of the commitment-trust theory and an understanding of the theory's underlying mechanisms. The result also provides further evidence of the effect of trust on relationship commitment.
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Yangyang Jiang and Ning (Chris) Chen
This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit…
Abstract
Purpose
This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit intentions. It also investigates how event attendance motives differ by gender.
Design/methodology/approach
A self-completed survey administered in English among visitors to the 2016 Olympic Games generated 230 valid responses. Partial least squares-based structural equation modeling was applied to test research hypotheses.
Findings
Event attendance motives of esthetics and escape positively influence host city evaluation. Host city evaluation positively influences PWOM and revisit intentions. Host city evaluation mediates the relationship between event attendance motives (esthetics and escape) and behavioral intentions (PWOM and revisit intentions). Male Olympic tourists show significantly lower means in the motives of social bond and escape when compared with female Olympic tourists.
Originality/value
This study adds to the body of knowledge concerning Olympic tourists, their motives and behavioral intentions. Research findings indicate that event attendance motives influence PWOM and revisit intentions through the mediating effect of host city evaluation. Considering the noticeable paucity of gender analysis weakens the understanding of the Olympic tourist behavior, this study contributes to the literature by examining gender differences in Olympic attendance motives.
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Hong Chen, Chien-Ping Chen, Wang Jin, Yangyang Wang and Lijian Qin
This paper employs nationwide, large-scale field survey data to provide the first empirical evidence on the impact of human educational capital on the acquisition of health…
Abstract
Purpose
This paper employs nationwide, large-scale field survey data to provide the first empirical evidence on the impact of human educational capital on the acquisition of health entitlement among Chinese migrant workers. The findings of this study hold significant practical implications for the formulation of policies aimed at improving the health protection of migrant workers, as well as for socioeconomic policies during China's transitional period.
Design/methodology/approach
Using the IVProbit model, this research examines how human educational capital influences the attainment of health entitlement among migrant workers in China by analyzing the impact and mechanism of education on health entitlement. The study is based on the China Migrants Dynamic Survey (CMDS) data from 2018, which include 100,177 observations.
Findings
For migrant workers in China, higher levels of education have a significant positive effect on the acquisition of health entitlements, including medical insurance, health records and health education. The positive impact of human educational capital on health entitlements is more significant for non-provincial cities and young-generation migrant workers. The results also show that human educational capital can influence the acquisition of health entitlements through mediators such as financial status, social integration and health status.
Originality/value
This study represents the first empirical attempt to evaluate the influence of human educational capital on the access of migrant workers in China to health rights and interests. Additionally, the study develops a theoretical framework to examine how the impact of human educational capital varies across migrant workers with different characteristics and their access to health entitlements.
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Yubo Guo, Yangyang Su, Chuan Chen and Igor Martek
The Public–Private Partnership (PPP) modality plays an important role in the procurement of global infrastructure projects. Regarding PPP's complex transaction structure, pricing…
Abstract
Purpose
The Public–Private Partnership (PPP) modality plays an important role in the procurement of global infrastructure projects. Regarding PPP's complex transaction structure, pricing of a PPP project is critical to both parties where the government pursues a high value for money (VFM) and the investor strives to maximize its financial gains. Despite the straightforward win–win principle, a formidable compromise is often the case to end up with a fairly acceptable price, subject to many determinants such as the risk profile, expected return, technological innovation and capacities of both parties. Among them, this study chooses to examine the “managing flexibility” (MF) capacity of investors in pricing of a PPP project, in light of the widely recognized importance of a real-option perspective toward the long term, complex and uncertain PPP arrangement. This study addresses two major questions: (1) how is MF in PPP projects to be valued and (2) how are PPP projects to be priced when considering a project's MF value.
Design/methodology/approach
A binomial tree model is used to evaluate the MF value in PPP projects. Based on the developed MF pricing model, net present value (NPV) and adjusted VFM value are then calculated. Finally, a multi-objective decision-making method (MODM) was adopted to determine the optimal level of returns based on invested capital (ROIC), return on operation maintenance (ROOM) and concession period.
Findings
The applicability and functionality of the proposed model is investigated using a real project case. For a given return, extended NPV and adjusted VFM value were calculated and analyzed using sensitivity analysis. Factor influence is shown by the model to be dependent on factor impact on cash flow. Subsequently, a multi-objective decision-making (MODM) model was adopted to determine the optimal level of returns, where the solution approximates the real-world bidding price. Results confirm that the pricing model provides a reliable and practical PPP proposal pricing tool.
Originality/value
This study proposes an integrated framework for valuing MF in PPP projects and thus more accurately determine optimal pricing of PPP projects than revealed in extant research. The model offers a practical tool to aid in the valuation of PPP projects.
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Li Zhang, Linshan Ding, Saif Ullah, Tao Hu, Yangyang Xu, Li Chen and Muhammad Hanif
The principle of the medial axis calculation is complicated and difficult to implement. Moreover, the accuracy is not high. Then, as the generated path has an endpoint at the…
Abstract
Purpose
The principle of the medial axis calculation is complicated and difficult to implement. Moreover, the accuracy is not high. Then, as the generated path has an endpoint at the boundary of the polygon, burrs may appear on the surface of the molded piece. This paper aims to improve the warpage deformation of SLM molded parts and the surface quality of molded parts, an improved mid-axis path generation algorithm is proposed.
Design/methodology/approach
First, the center point is calculated by the seed point growth method based on the distance transform, and the obtained medial axis has high precision and is suitable for simple polygons and complex polygons. Then, based on the extracted medial axis, a preliminary path is generated, the path is trimmed with MATLAB to remove the redundant path. Finally, a scan along the contour of the polygon is performed to improve the surface quality of the molded part.
Findings
The algorithm reduces the internal stress generated during the molding process by continuously changing the scanning direction of the path along the boundary curve of the scanning area, thereby reducing the amount of warpage of the molded part. The result of extraction has a higher precision and wider scope of application than other methods to extract central axis, such as the Voronoi diagram-based method. The path is trimmed to remove redundant paths and the polygon boundaries are scanned to further improve the surface quality of the molded part. The results show that warpage deformation of the proposed algorithm is significantly smaller than the other two methods, thus the forming precision is higher.
Originality/value
An improved medial axis path generation algorithm is proposed in this paper. The proposed method is applied to improve warpage deformation occurring in the SLM process. Seed point growth of distance transformation is used to extracted central axis. The result of extraction has a higher precision and wider scope of application than other methods to extract central axis, such as the Voronoi diagram-based method.
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M.S. Balaji, Yangyang Jiang and Subhash Jha
This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward…
Abstract
Purpose
This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels.
Design/methodology/approach
A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method.
Findings
The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant.
Originality/value
This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.
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This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in…
Abstract
Purpose
This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.
Design/methodology/approach
This paper is based on an overview of the relevant literature on hotel marketing and management and the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda.
Findings
This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness and health and health care. First, different types of AI (mechanical, thinking and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the health-care sector.
Practical implications
The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector.
Originality/value
This paper appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic.
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Xinyi Liu, Jun Wen, Metin Kozak, Yangyang Jiang and Zhiyong Li
COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the…
Abstract
Purpose
COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts to integrate the medical and social sciences have met several barriers. This paper aims to identify feasible research opportunities for interdisciplinary studies across tourism and public health regarding COVID-19.
Design/methodology/approach
This paper presents a critical review of the literature and generates corresponding conceptual and theoretical frameworks to provide an in-depth discussion.
Findings
Tourism-related issues of destination management policies and capital are addressed from an interdisciplinary perspective. The conclusions encourage interdisciplinary research into global health problems, which will promote tourism’s renaissance and sustainable development while enhancing social welfare.
Practical implications
This study focuses on integrating tourism and public health to offer stakeholders recommendations regarding destination management and tourism industry recovery amid COVID-19.
Originality/value
This paper represents a frontier study, critically uncovering a host of innovative interdisciplinary research directions and tourism-focused collaboration opportunities related to COVID-19.
新冠疫情危机下的跨学科实践谈判:旅游研究的机遇和挑战
研究目的
新冠疫情是当今世界面对的最严重的危机, 医学和社会科学领域的学者们在共同努力, 拯救生命, 减轻疫情的社会影响。基于快速变化的形势, 这项全球突发的公共卫生事件亟需跨学科工作来进行全面的调查, 但目前医学和社会科学的融合存在一些阻碍因素。为了应对新冠疫情的爆发, 本文旨在探讨旅游与公共卫生跨学科合作的可行性和研究机会, 并总结潜在的研究主题和未来的研究议程。
研究设计/方法
本研究对文献进行了批判性的回顾, 并生成了相应的概念和理论框架, 以提供一个全面的, 深入的主题讨论。
研究结果
研究结果从跨学科的角度讨论了旅游产业中的目的地管理、政策和资本问题。我们的结论鼓励对全球健康问题进行跨学科研究, 这将促进旅游业的复兴和可持续发展, 同时提高社会福利。
研究局限/启示
目前的研究重点是旅游研究和公共卫生的融合, 为利益攸关方提供关于在危机中目的地管理和旅游业复苏的建议。
原创性/价值
本文是一项前沿研究, 批判性地、全面地确定了一系列与新冠疫情相关的旅游领域的跨学科研究方向和合作机会。
关键词:医学, 社会科学, 公共健康, 旅游管理, 跨学科研究, 新冠肺炎
文章类型: 研究型论文
Diseño/metodología/enfoque (límite 100 palabras)
Este trabajo presenta una revisión crítica de la literatura y genera los correspondientes marcos conceptuales y teóricos para proporcionar una discusión en profundidad.
Objetivo (límite 100 palabras)
El COVID-19 es actualmente la crisis más grave a la que se enfrenta el mundo, y los especialistas en ciencias médicas y sociales están trabajando para salvar vidas y mitigar los efectos sociales de la pandemia. Esta emergencia de salud pública mundial requiere un trabajo interdisciplinario para proporcionar una visión completa de una situación que cambia rápidamente. Sin embargo, los intentos de integrar las ciencias médicas y sociales han encontrado varios obstáculos. El objetivo de este artículo es identificar las oportunidades de investigación viables para los estudios interdisciplinares entre el turismo y la salud pública en relación con la COVID-19.
Conclusiones (límite 100 palabras)
Las cuestiones relacionadas con el turismo en materia de gestión de destinos, políticas y capital se abordan desde una perspectiva interdisciplinar. Nuestras conclusiones alientan la investigación interdisciplinaria de los problemas de salud global, lo que promoverá el renacimiento del turismo y el desarrollo sostenible, al tiempo que aumentará el bienestar social.
Implicaciones prácticas (límite 100 palabras)
Este estudio se centra en la integración del turismo y la salud pública para ofrecer a las partes interesadas recomendaciones relativas a la gestión de los destinos y la recuperación de la industria turística en medio de COVID-19.
Originalidad/valor (límite 100 palabras)
Este trabajo representa un estudio de frontera, que descubre de forma crítica una serie de direcciones innovadoras de investigación interdisciplinaria y oportunidades de colaboración centradas en el turismo en relación con COVID-19.
Palabras clave
Palabras clave Ciencias médicas, ciencias sociales, salud pública, gestión del turismo, investigación interdisciplinaria, COVID-19
Tipo de artículo
Investigación
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Tian Wang, Yangyang Liang and Zhong Zheng
The purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an…
Abstract
Purpose
The purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an intermediate distributor and a downside retailer.
Design/methodology/approach
In this paper, the authors use the optimization theory to mathematize the proposed question and build a model. First, the authors consider sequential quantity decisions, where the encroacher decides on the direct selling quantity after determining the retailer's order quantity. Second, the authors relax this sequential decision process assumption by reconsidering a circumstance in which quantity decisions are decided simultaneously.
Findings
In contrast to previous studies, this study shows that in three-echelon supply chains, the upside firm is more likely to encroach compared with the downside firm. The “bright side” of encroachment exists for all players only when the encroachment cost is at a moderate level. However, in manufacturer encroachment under simultaneous quantity decisions, the “bright side” skips the distributor but benefits the retailer directly as the encroachment cost increases from zero to a certain level. The main reason lies in that the distributor loses its pricing power because the end-market has been disturbed by the simultaneous quantity decisions. A comparison of the results of sequential and simultaneous quantity decisions reveals the merit of simultaneous quantity decisions. The authors find that the intermediate role (the distributor in our model) in three-echelon supply chains may benefit more from simultaneous quantity decisions. That is, the distributor may achieve a better profit even in a market with intensified competition.
Originality/value
The findings of this paper contribute to the marketing science literature on encroachment. The majority of existing literature has focused on manufacturer encroachment in two-echelon supply chains. This paper innovatively investigates and compares manufacturer encroachment and distributor encroachment in a three-echelon supply chain.
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Xiao Tan, Yangyang Jiang, Abby Jingzi Zhou, Steven Shijin Zhou and Daoyou Wu
Drawing on social information processing theory and work-as-calling theory, this study explores the impact of mentoring within the Chinese context – which encompasses the roles of…
Abstract
Purpose
Drawing on social information processing theory and work-as-calling theory, this study explores the impact of mentoring within the Chinese context – which encompasses the roles of both mentors and senior mentees – on the calling and turnover intention of junior mentees in the hospitality industry.
Design/methodology/approach
Survey questionnaires were administered to collect 222 valid responses from frontline hotel employees in China. Partial least squares structural equation modeling (PLS-SEM) was adopted to test the hypotheses. We further conducted several post hoc interviews to gain a deeper understanding of the relationships examined.
Findings
Chinese mentoring positively affects mentees’ perceiving and living a calling, which in turn reduces their turnover intention. Junior mentees’ liking of their senior mentees further amplifies the negative effect of living a calling on their turnover intention.
Originality/value
This study enriches the literature on calling by exploring the antecedents of perceiving a calling and the boundary conditions that enhance the effect of living a calling on turnover intention. Additionally, our study highlights the unique aspect of Chinese mentorship as resembling a family-like relationship, a characteristic shaped by the pervasive influence of Confucianism in China, which enriches the existing literature on mentorship studies.