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Based on object–object congruity, this study aims to clarify the driving factors and antecedent mechanism of tourists’ willingness to purchase intangible cultural heritage (ICH)-souvenirs.

This study used a five-point Likert scale to collect data and proposed a structural equation model to explore this issue.

ICH-inheritor/souvenir-congruity is positively related to tourists’ purchase intention for ICH-souvenirs and perceived authenticity; perceived authenticity and brand identity play a chain mediating effect between ICH-inheritor/souvenir-congruity and the purchase intention for ICH-souvenirs.

This paper excludes individual, situational and cultural factors, ignoring the possible moderating roles of these factors. This treatment simplifies the feasibility of the present study but might lead to the deviation between the results of the current research and the actual outcomes.

The retailers of ICH-souvenirs should encourage the ICH-inheritors to endorse and promote their products while creating. They could tell a good story about their experience or create entertainment experiences for tourists through hand-in-hand teaching.

This study explores the driving factors and antecedent mechanism of tourists’ purchase intention for ICH-souvenirs from the third perspective of image congruity theory, namely, object–object congruity.

品：形象一致性与品牌对游客购买意向的影响

基于客-客一致性, 本研究旨在厘清游客购买非物质文化遗产纪念品的影响因素与驱动机制。

本研究利用5点式Likert量表收集数据, 并提出了一个结构方程模型来探讨这个问题。

非遗传承人/纪念品一致性正向显著影响非遗纪念品的购买意愿和本真性感知; 本真性感知和品牌认同在非遗传承人/纪念品一致性和非遗纪念品购买意愿之间起着链式中介作用。

本研究从形象一致性理论的第三个视角（客-客一致性）, 探讨了游客购买非遗纪念品的影响因素与驱动机制。

本研究进一步证明了客-客一致性的有效性和合理性, 拓宽了形象一致性理论的外延。

非遗纪念品的零售商应鼓励非遗传承人在创作的同时代言和推广他们的产品。他们可以讲述自己的经历, 或者通过手把手教学为游客创造娱乐体验。

本文排除了个人、情境和文化因素, 忽略了这些因素可能的调节作用。这种处理简化了当前研究的可行性, 但可能导致当前研究结果与实际结果之间的偏差。

la influencia de la consistencia de la imagen y la marca en la intención de compra de los turistas

Resumen

Basado en la congruencia objeto-objeto, el presente estudio busca esclarecer los factores impulsores y el mecanismo antecedente sobre la disposición de los turistas a adquirir recuerdos del PCI.

El presente estudio utiliza una escala de Likert de cinco puntos para recopilar datos y plantea un Modelo de Ecuaciones Estructurales (MEE) para estudiar este asunto.

La congruencia entre el heredero/recuerdo del PCI se relaciona de forma positiva con la intención de compra de recuerdos del PCI por parte de los turistas y con la autenticidad percibida; la autenticidad percibida y la identidad de marca ejercen un efecto mediador en cadena entre la congruencia entre el heredero/recuerdo del PCI y la intención de compra de recuerdos del PCI.

El presente estudio explora el mecanismo antecedente de la intención de compra de los turistas de recuerdos de PCI a partir de la tercera perspectiva de la teoría de congruencia de la imagen (la congruencia objeto-objeto).

El presente estudio justifica la validez y racionalidad de la congruencia objeto-objeto, extendiendo la teoría de la congruencia de imagen.

Los minoristas de los recuerdos del PCI deben fomentar que los herederos del PCI respalden y promocionen sus productos al mismo tiempo que los crean. Ellos pueden contar sus propias experiencias o crear experiencias entretenidas para turistas mediante la enseñanza mediante ejemplos.

El presente documento no tiene en cuenta los factores individuales, situacionales y culturales e ignora el posible papel moderador de estos factores. Dicho tratamiento simplifica la viabilidad de este estudio, aunque podría dar lugar a una desviación entre los resultados de la presente investigación y los resultados reales.

The purpose of this paper is to develop a means of the kinematic calibration of a parallel manipulator with full-circle rotation.

An error-mapping model based on the space vector chain is formulated and parameter identification is proposed based on double ball-bar (DBB) measurements. The measurement trajectory is determined by the motion characteristics of this mechanism and whether the error sources can be identified. Error compensation is proposed by modifying the inputs, and a two-step kinematic calibration method is implemented.

The simulation and experiment results show that this kinematic calibration method is effective. The DBB length errors and the position errors in the end-effector of the parallel manipulator with full-circle rotation are greatly reduced after error compensation.

By establishing the mapping relationship between measured error data and geometric error sources, the error parameters of this mechanism are identified; thus, the pose errors are unnecessary to be measured directly. The effectiveness of the kinematic calibration method is verified by computer simulation and experiment. This proposed calibration method can help the novel parallel manipulator with full-circle rotation and other similar parallel mechanisms to improve their accuracy.

China’s rural elderly care system faces significant challenges in addressing the needs of an ageing population, particularly in resource-limited areas. This study aims to critically examine the rural mutual aid elderly care model in China through the lens of active ageing principles. It explores how this model tackles elder care challenges in rural areas by emphasising health, participation and security, aiming to assess its effectiveness in reducing care costs while fostering self-reliance and mutual assistance.

A qualitative research methodology was used, focusing on document analysis to explore the rural mutual aid elderly care model within an active ageing framework. The study reviewed policy documents, academic literature and organisational records, using thematic analysis to understand the historical context, policy evolution and institutional support for this model.

The research identifies a significant shift from traditional passive care models to those grounded in active ageing principles. The rural mutual aid model, centring on health, participation and security, enables elderly individuals to engage in self-help and mutual assistance, thereby enhancing autonomy and reducing dependency. Key success factors include strong community networks and culturally resonant support systems. However, challenges such as resource limitations and regional disparities suggest areas for further improvement.

The reliance on document analysis may not fully capture the experiences of elderly participants or account for regional variations in the model’s implementation. Future research could incorporate mixed methods, including interviews or case studies, for a more nuanced understanding of elderly care in rural China. The findings emphasise the need for scalable and adaptable policies to enhance the model’s effectiveness and support culturally appropriate care strategies.

The research presents significant implications for policymakers and practitioners regarding the rural mutual aid elderly care model. It emphasises the need for scalable policies that address resource limitations and enhance community engagement to improve care effectiveness. Key implications include promoting financial and social sustainability by fostering self-reliance among older adults, prioritising active ageing initiatives to enhance quality of life and community cohesion and adopting localised strategies that consider regional disparities. Moreover, these findings offer a blueprint for other countries facing similar ageing challenges, advocating for a culturally sensitive and community-driven approach to elderly care across East Asia.

The study’s findings significantly impact how ageing is perceived and managed in rural Chinese communities. The shift from traditional, passive elderly care models to those grounded in active ageing principles reflects a societal transformation in valuing and supporting older adults. By promoting health, participation and security, the rural mutual aid elderly care model creates inclusive environments where the elderly actively contribute to their well-being and that of others. This approach challenges perceptions of ageing as a decline, fostering autonomy and meaningful engagement, ultimately reducing social isolation and enhancing cohesion through strengthened intergenerational relationships and shared responsibilities.

This study contributes to the literature by focusing on the rural mutual aid elderly care model in China through active ageing principles, addressing a notable gap in the non-Western application of these concepts. The findings offer valuable recommendations for policymakers and practitioners, emphasising community-driven approaches to ageing challenges in rural areas.