Bo Yan, Yan-Ru Chen, Xiao-Tai Zhou and Jing Fang
The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method.
Abstract
Purpose
The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method.
Design/methodology/approach
Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined.
Findings
Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback.
Originality/value
The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.
Details
Keywords
Yan Ru Guo, Dion Hoe-Lian Goh and Brendan Luyt
The purpose of this paper is to investigate tertiary students’ acceptance of digital game-based learning (DGBL). Specifically, it investigated the influence of learning…
Abstract
Purpose
The purpose of this paper is to investigate tertiary students’ acceptance of digital game-based learning (DGBL). Specifically, it investigated the influence of learning motivation, enjoyment, and perceived usefulness on students’ behavioral intention to play an information literacy (IL) game.
Design/methodology/approach
In total, 150 tertiary students were recruited to play an IL game, and fill in a survey questionnaire. Multiple linear regression was performed.
Findings
Results indicated that attention, satisfaction, affective enjoyment, and perceived usefulness were significant determinants for the behavioral intention to play IL games. However, relevance, confidence, cognitive enjoyment, and behavioral enjoyment were not found to predict their behavioral intention.
Research limitations/implications
The authors did not consider other factors in the hypotheses, such as the mediating effects of enjoyment on behavioral intention, and the influence of students’ individual characters such as learning styles or personalities on their behavioral intention of using DGBL. Further, the IL game used in the study, Library Escape, may reduce generalizability of the results. The study used self-reported attitudinal data from survey questionnaires, while behavioral data were not considered.
Practical implications
The results showed that pedagogical features, enjoyment factors, and perceived usefulness remain critical in the uptake of IL games by students. Further, the study demonstrated that instead of behavioral or cognitive dimensions of enjoyment, players are more concerned with affective enjoyment. Hence, developing DGBL with affective features should be pursued.
Originality/value
By taking into consideration both pedagogical and gameplay characteristics of DGBL to explain students’ acceptance of IL games, this study integrates and extends previous studies in the context of IL games. Additionally, instead of using perceived enjoyment as a single dimensional construct, this study adopted a multifaceted, more nuanced perspective on the perceived enjoyment of DGBL.
Details
Keywords
Abstract
Purpose
The importance of international dry port integration in the supply chain has received a great deal of attention and been widely discussed in the literature. This study empirically examines the relationship among dry port logistics supply chain integration (DPLSCI), its operational performance (OP) and dry port competitiveness (DPC) in the context of China.
Design/methodology/approach
The authors developed a structured questionnaire based on the supply chain integration (SCI) theory and resource-based view, and collected data from the dry port operation enterprises and their stakeholders in central and western China. A structural equation model (SEM) is used to test the research hypotheses.
Findings
The results demonstrate that DPLSCI has a positive effect on logistics cost performance (LCP) and service quality performance (SQP), which further improves DPC. Meanwhile, OP (LCP and SQP) is a full mediator between DPLSCI and DPC.
Practical implications
This paper provides guidelines for dry port operators and their stakeholders to integrate supply chain resources and develop the OP for improving the overall competitiveness of an international dry port. The government could also invest in physical infrastructure and system platform to strengthen the OP of a dry port and further enhance its competitiveness.
Originality/value
The authors emphasise that the international dry port is a proactive and integrated system in providing a supply chain logistics service. This study fills up a research gap in the extant literature on theoretically proposing and empirically testing a new theoretical model. It also contributes to dry port stakeholders by providing useful guidelines to enhance OP and dry port competitiveness.