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This study aims to develop a chain-mediated model to examine how streamer and product characteristics influence consumer behavior inertia (CBI) based on an extended cognitive-affective-conative (CAC) perspective.

This study used an online survey concerning the livestreaming activities of 250 experienced shoppers to measure the proposed model.

Streamer (product) attractiveness mediates the relationship between streamer (product) characteristics and shopping experience memory. Streamer (product) attractiveness and shopping experience memory have a chain mediating effect between the streamer (product) characteristics and CBI.

Theoretically, the study demonstrates the critical role of attractiveness and shopping experience memory in the formation of consumer inertia and complements current explanations of consumer continuance of buying through livestreaming. From a managerial standpoint, the findings provide guidelines for enterprises carrying out livestreaming business on how to improve inertia to realize a stable profit source.

The purpose of this paper is to investigate the relationship between individual trust of students in computer supported semi-virtual collaboration groups and student’s performance in school.

Longitudinal questionnaires and interviews are conducted during the case study. By analyzing the data from the questionnaires and the grade earned by the students, the sample students are ranked with respect to the trust level and individual performance. Furthermore, the Wilcoxon signed-rank test is used to compare individual trust level and performance in the computer supported semi-virtual collaborative environment.

The distribution of an individual’s trust level is roughly consistent with the distribution of the individual’s performance in the collaboration. Besides, the relationship between a student’s trust level and the student’s performance is positively correlated.

This study integrates the issues of trust, school performance, and collaboration in an educational context. Furthermore, the conclusions drawn from this paper extend the literature of multiple disciplines including education, management, and psychology.

The conclusions could apply in the fields of education and management since the analysis revealed the relationship between an individual’s trust level and their performance.

This study contributes to the field of trust and collaboration research with a link to trust development and performance. The study also provides an insight into how to successfully improve the performance of student semi-virtual collaboration groups.

This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to buy organic food.

Ordinary Chinese consumers (n=479) were intercepted and filled out a questionnaire outside upscale supermarkets in Guangzhou. Multigroup structural equation modeling was used to test hypotheses about personal values' moderating effect in the theory of planned behavior.

Self‐transcendence values moderate the relationship between two antecedents and behavioral intentions: the attitude towards buying organic food and perceived behavioral control. Both of these antecedents have a stronger impact on intentions among consumers with strong self‐transcendence values than among consumers with weak ones.

The study is based on a single consumer survey collected from a convenience sample of consumers from one Chinese city. Hence, care needs to be exercised when making inferences about causality and representativeness.

Study results have direct implications for the marketing of organic food. As the food safety problem in China is getting more severe and environmental issues are increasing on the political and public agendas, the consumption of organic food is being increasingly advocated by both the government and food producers, as a healthy and environment‐friendly alternative, which also may contribute positively to the development of the economy.

This article extends the rare literature analyzing Chinese consumers' inclination to buy organic food. It also extends the understanding of the role of personal values as moderators of antecedents of consumers' buying intentions for “green” products.

The purpose of this study is to evaluate the role of encapsulation pH and iron source on the anchorage mode and performance of iron oxide-encapsulated aluminium pigments.

The coloured waterborne aluminium pigments were prepared at pH 5-7.5 by using FeSO₄ and FeCl₃ as iron source. The anchorage mode of iron oxides on aluminium was characterized using optical microscopy, scanning electron microscopy, Fourier transform infrared spectroscopy and X-ray diffraction. Furthermore, the pigmentary performance was characterized through anticorrosion test and multi-angle spectroscopy.

Diaspore and boehmite could form from H₂O₂ oxidizing aluminium. Both low pH and FeSO₄ systems are beneficial for diaspore, inducing green rust anchor on the aluminium to form goethite. Either in FeSO₄ or FeCl₃ system, slightly high pH is beneficial for the formation of boehmite, which occurred together with ferrihydrite to form denser coating with yellowness and excellent anticorrosion property. At pH above 7, the formation of dendritic iron oxide is detrimental to the anticorrosion property and the glossiness.

Only FeSO₄·7H₂O and FeCl₃·6H₂O as iron sources were explored.

The investigation results provide theoretical basis to obtain excellent chromatic waterborne aluminium pigments.

The method for investigation of encapsulation mechanism by surveying the structure of iron oxides on aluminium, which varies with the pH of the system and iron sources, is novel.