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Article
Publication date: 6 November 2024

Mingli Zhang, Zihan Wei and Yafei Liu

This study investigates how the complexity of sentiment in online reviews affects perceived helpfulness. Analyzed over 730,000 reviews from Tripadvisor.com, the research explores…

Abstract

Purpose

This study investigates how the complexity of sentiment in online reviews affects perceived helpfulness. Analyzed over 730,000 reviews from Tripadvisor.com, the research explores how information overload and increased cognitive load impact consumer decision-making.

Design/methodology/approach

This study applied the BERT deep learning model to analyze sentiment complexity in online reviews. Based on cognitive load theory, we examined two key factors: the number of attributes mentioned in a review and the variation in sentiment valence of across attributes to evaluate their impact on cognitive load and review helpfulness.

Findings

The results show that a higher number of attributes and greater variation in sentiment valence increase cognitive load, reducing review helpfulness. Reviewers’ expertise and review readability further moderate these effects, with complex or expert-written reviews worsening the negative impact.

Originality/value

This research introduces a method for measuring attribute-level sentiment complexity and its impact on review helpfulness, emphasizing the importance of balancing detail with readability. These findings provide a foundation for future studies on review characteristics and consumer behavior.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 8 June 2012

Ruilin Guo, Qiufang Wu, Yafei Liu and Yanzhen Liu

The purpose of this paper is to attempt to solve a decision‐making problem for breeding target character showed as an interval number.

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Abstract

Purpose

The purpose of this paper is to attempt to solve a decision‐making problem for breeding target character showed as an interval number.

Design/methodology/approach

A new comprehensive evaluation method was proposed based on similarity‐difference theory and interval number theory. The data from Winter Wheat Group I Variety Regional Test in Henan Province in 2009‐2010 were analysed using the proposed method.

Findings

The results showed that Zhou 99233 was a good variety, Yuxhan No.7, An 05‐28, Xun K8, Jinyumai 378 and Zhoumai 18 were better ones, 08 luo 36, and Xuke 718 ordinary ones, and others worse ones. Based on this, the feasibility of the method was discussed. It showed that the proposed method had some obvious merits, such as arithmetic was simple, operation convenient, flexible and practical, fast and effective, etc.

Practical implications

Application to a living example indicated that its evaluation effect was satisfactory. Consequently, the application prospect of the method will be very vast.

Originality/value

The paper succeeds in solving a decision‐making problem for breeding target character shown as an interval number.

Details

Kybernetes, vol. 41 no. 5/6
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 August 2011

Guo Ruilin, Wu Qiufang, Liu Yafei, Liu Yanzhen, Mao Guangzhi and Wang Jinshun

The paper seeks to attempt to solve a decision‐making problem for breeding target character shown as an interval number.

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Abstract

Purpose

The paper seeks to attempt to solve a decision‐making problem for breeding target character shown as an interval number.

Design/methodology/approach

A new comprehensive evaluation method is proposed based on similarity‐difference theory and interval number theory. Data from Winter Wheat Group I Variety Regional Test in Henan Province in 2009‐2010 were analysed using the proposed method.

Findings

The results showed that Zhou 99233 was a good variety; Yuxhan No. 7, An 05‐28, Xun K8, Jinyumai 378 and Zhoumai 18 were better ones; 08 luo 36,and Xuke 718 ordinary ones, and others worse ones. Based on this, the feasibility of the method was discussed. It showed that the proposed method had some obvious merits, such as simple arithmetic, convenient operation, flexible and practical, fast and effective.

Practical implications

The application of a live example indicated that its evaluation effect was satisfactory.

Originality/value

The paper succeeds in solving a decision‐making problem for breeding target character shown as an interval number.

Details

Grey Systems: Theory and Application, vol. 1 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 22 October 2024

Yingying Chi, Lianghua Chen, Yufei Hu, Yafei Zu, Xue Peng and Jinpei Liu

Green technology, characterized by its environmentally friendly attributes and sustainable practices, has emerged as a crucial tool in harmonizing the economic and ecological…

Abstract

Purpose

Green technology, characterized by its environmentally friendly attributes and sustainable practices, has emerged as a crucial tool in harmonizing the economic and ecological benefits. However, the challenge lies in selecting the most effective strategies for acquiring green technology. This paper aims to explore how chemical enterprises choose green technology acquisition strategies across diverse scenarios.

Design/methodology/approach

Considering the influence of competition effects, spillover effects and their interactions on selecting green technology acquisition strategies, this paper develops three decision models (independent R&D, cooperative R&D and technology introduction). Drawing on the duopoly game theory as its theoretical framework, this paper delves into the examination of the economic and environmental benefits within distinct scenarios.

Findings

Cooperative R&D excels in promoting green technology R&D when spillover effects are strong, while independent R&D demonstrates superiority when spillover effects are weak. The threshold for the strength of spillover effects is related to competition effects. Additionally, cooperative R&D typically yields greater financial advantages than independent R&D and technology introduction. Moreover, the economic and environmental benefits may not be optimized simultaneously. Only enterprises that satisfy low competition and spillover effects as well as high competition and spillover effects, can achieve win-win economic and environmental benefits.

Originality/value

Although green technology R&D and introduction are alternative strategies, they have typically been considered separately in prior literature. This study attempts to incorporate green technology R&D and introduction into a strategic system to investigate the selection of green technology acquisition strategies, taking into account competition effects, spillover effects and their interactions.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 11 September 2017

Lingcheng Kong, Zhiyang Liu, Yafei Pan, Jiaping Xie and Guang Yang

The online direct selling mode has been widely accepted by enterprises in the O2O era. However, the dual-channel (online/offline, forward/backward) operations of the closed-loop…

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Abstract

Purpose

The online direct selling mode has been widely accepted by enterprises in the O2O era. However, the dual-channel (online/offline, forward/backward) operations of the closed-loop supply chain (CLSC) changed the relationship between manufacturers and retailers, thus resulting in channel conflict. The purpose of this paper is to take a dual-channel operations of CLSC as the research target, where a manufacturer sells a single product through a direct e-channel as well as a conventional retail channel; the retailer are responsible for collecting used products in the reverse supply chain and the manufacturer are responsible for remanufacturing.

Design/methodology/approach

The authors build a benchmark model of dual-channel price and service competition and take the return rate, which is considered to be related to the service level of the retailer, as the function of the service level to extend the model in the reverse SC. The authors then analyze the optimal pricing and service decision under centralization and decentralization, respectively. Finally, with the revenue-sharing factor, wholesale price and recycling price transfer payment coefficient as contract parameters, the paper also designs a revenue-sharing contract led by the manufacturer and explores in what situation the contract could realize the Pareto optimization of all players.

Findings

In the baseline model, the results show that optimal price and service level correlate positively in centralization; however, the relation relies on consumers’ price sensitivity in decentralization. In the extension model, the relationship between price and service level also relies on the relative value of increased service cost and remanufacturing saved cost. When the return rate correlates with the service level, a recycling transfer payment can elevate the service level and thus raise the return rate. Through analyzing the parameters in revenue-sharing contract, a point can be reached where lowering the wholesale price and raising the transfer payment coefficient will promote retailers to share revenue.

Practical implications

Many enterprises establish the dual-channel distribution system both online and offline, which need to understand how to resolve their channel conflict. The conflict is especially strong in CLSC with remanufacturing. The result helps the node enterprises realize the coordination of the dual-channel CLSC.

Originality/value

It takes into account the fact that there are two complementary relationships, such as online selling and offline delivery; used product recycling and remanufacturing. The authors optimize the strategy of product pricing and service level in order to solve channel conflict and double marginalization in the closed-loop dual-channel distribution network.

Details

Industrial Management & Data Systems, vol. 117 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 14 November 2024

Huimin Li, Zhichao Zhao, Yongchao Cao, Limin Su, Yafei Zhang and Jing Zhao

The purpose of this paper is to address the urgent need for transformation and upgrading in the construction industry amid the accelerating industrialization process. The focus is…

Abstract

Purpose

The purpose of this paper is to address the urgent need for transformation and upgrading in the construction industry amid the accelerating industrialization process. The focus is on understanding how value-added for construction enterprises can be achieved through servitization.

Design/methodology/approach

Grounded in the perspective of added value of construction enterprises, this paper uses a multicase analysis method, selecting four internationally renowned construction enterprises as the research subjects. The analysis investigates how these case study enterprises transition toward servitization and explores the trends in servitization in construction.

Findings

The research results indicate that servitization manifests in two aspects: contractor transition to servitization, and the shift of the construction industry toward integrated delivery. Furthermore, servitization in construction can achieve value-adding through three pathways: increasing product value, creating market demand and providing customized services.

Originality/value

This study contributes by providing insights into the manifestations of servitization and pathways for value-added. It provides a reference for the overall direction and basic strategy of servitization in construction.

Details

Journal of Business & Industrial Marketing, vol. 40 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 18 March 2022

Jingbei Wang and Yafei Nie

Previous studies have addressed the importance of knowledge base and its effect on innovation outputs. However, few studies have focused on the antecedents of dynamic changes of…

Abstract

Purpose

Previous studies have addressed the importance of knowledge base and its effect on innovation outputs. However, few studies have focused on the antecedents of dynamic changes of the organizational knowledge base. This study aims to shed light on the antecedents of dynamic change of the organizational knowledge base by examining how network centrality in an organization's collaboration network impacts this change and the moderating role of knowledge network cohesion.

Design/methodology/approach

The empirical setting of this study is the smartphone collaboration network. The authors selected patent data from the Derwent Innovation Database. A negative binomial model was used to test the hypotheses.

Findings

The results verified that network centrality has a positive effect on the change in coupling among existing knowledge domains and has an inverted U-shaped relationship with the coupling between new and existing knowledge domains. Furthermore, when local cohesion is high, network centrality has a stronger positive effect on the change in coupling among existing knowledge domains. Global cohesion moderates this process in such a way that when it is at a high level, the coupling between new and existing knowledge domains can benefit more from a moderate level of network centrality.

Originality/value

This study sheds light on the antecedents of dynamic change of the organizational knowledge base and links the literature on collaboration and knowledge networks by providing novel insights to match collaboration network centrality with knowledge network cohesion for successful improvement of the organizational knowledge base.

Details

Baltic Journal of Management, vol. 17 no. 3
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 14 May 2020

Yafei Deng, Xiaotao Pan, Guoxun Zeng, Jie Liu, Sinong Xiao and Zhenquan Zhou

This paper aims to improve the tribological properties of aluminum alloys and reduce their wear rate.

Abstract

Purpose

This paper aims to improve the tribological properties of aluminum alloys and reduce their wear rate.

Design/methodology/approach

Carbon is placed in the model at room temperature, pour 680°C of molten aluminum into the pressure chamber, and then pressed it into the mold containing carbon felt through a die casting machine, and waited for it to cool, which used an injection pressure of 52.8 MPa and held the same pressure for 15 s.

Findings

The result indicated that the mechanical properties of matrix and composite are similar, and the compressive strength of the composite is only 95% of the matrix alloy. However, the composite showed a low friction coefficient, the friction coefficient of Gr/Al composite is only 0.15, which just is two-third than that of the matrix alloy. Similarly, the wear rate of the composite is less than 4% of the matrix. In addition, the composite can avoid severe wear before 200°C, but the matrix alloy only 100°C.

Originality/value

This material has excellent friction properties and is able to maintain this excellent performance at high temperatures.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-10-2019-0454/

Details

Industrial Lubrication and Tribology, vol. 72 no. 10
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 19 July 2024

Lifu Li, Kyeong Kang and Yafei Feng

This paper aims to explore the effects of parents’ support factors on Chinese university students’ digital entrepreneurship motivation on live streaming platforms. Based on the…

Abstract

Purpose

This paper aims to explore the effects of parents’ support factors on Chinese university students’ digital entrepreneurship motivation on live streaming platforms. Based on the Social support theory, this study divides influencing factors into emotional, instrumental, informational and appraisal aspects. Meanwhile, considering the impact of China’s regional differences, the paper refers to the Regional difference theory and performs a multi-group analysis to assess the differences based on Chinese university students’ regional backgrounds.

Design/methodology/approach

By testing 556 samples based on the partial least squares path modelling and variance-based structural equation modelling, all support factors parents provide can stimulate Chinese university students’ digital entrepreneurship motivation.

Findings

Based on the multi-group comparison, parents’ informational support exerts a more substantial influence on the digital entrepreneurship motivation for university students from central and east regions rather than those from the western region, and parents’ instrumental support exerts a lower influence on digital entrepreneurship motivation for east university students than for west university students.

Originality/value

This paper applies the Social support theory as a theoretical framework to divide the impact factors, and it uses the Regional difference theory as a guide for the multi-group analysis of correlations, which is significant for online entrepreneurial motivation research and a better understanding of student groups. In addition to testing the hypotheses, the study also measures the importance–performance map analysis to explore additional findings of influencing factors and discuss managerial implications.

Details

Journal of Entrepreneurship in Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 4 October 2022

Lifu Li, Kyeong Kang, Anqi Zhao and Yafei Feng

Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying…

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Abstract

Purpose

Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores how live streamers impact online consumers' impulse buying behaviours under specific social and cultural backgrounds, with celebrity endorsement as a moderating variable.

Design/methodology/approach

To test the research model, the online questionnaire method has been conducted in this study. This paper utilises Chinese online consumers as samples and promotes an online survey. Using the variance-based structural equation modelling and partial least squares path modelling (SEM-PLS), 433 valid questionnaires have been analysed on SmartPLS.

Findings

First, live streamers' attractive appearance positively correlates with online consumers' hedonic attitude and positively impacts their utilitarian attitude to live shopping. Second, live streamers' real-time interaction positively affects consumers' utilitarian attitudes because of their professional marketing and communication skills. Third, their hedonic and utilitarian attitudes positively influence online consumers' impulse buying behaviours. Finally, this paper presents that celebrity endorsement negatively moderates the relationship between online consumers' hedonic attitudes and impulse buying during live shopping.

Originality/value

This research combines the S–O–R model and the motivation theory and analyses related social influencing factors to study online consumers' impulse buying behaviours. Meanwhile, it explores the celebrity endorsement factor as a moderate role and identifies the different effects between live streamers and celebrities in live shopping, which is of great significance to the strategy of live shopping marketing and the literature on online consumers' behaviours.

Details

Information Technology & People, vol. 36 no. 6
Type: Research Article
ISSN: 0959-3845

Keywords

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