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Little research has been done to investigate how consumers decide to shop across national borders. The purpose of this paper is to explore the factors that impact consumers’ intention to shop on foreign websites.

A conceptual model is developed from the perspectives of consumer perceived trustworthiness and value. The authors also examine how vendor signaling and consumers’ attachment styles affect perceived trustworthiness, as well as how benefits and costs affect perceived value. This study conducts an online survey to test the research model.

Perceptions of the vendor’s trustworthiness can increase or decrease depending on consumers’ perceptions of the level of legal structure and national integrity in the vendor’s country, as well as the vendor’s website policy and reputation. Consumers with low levels of attachment avoidance or anxiety also perceive a foreign vendor as being more trustworthy. Price competitiveness, product uniqueness, communication cost and waiting cost determine the perceived value of shopping on a foreign vendor’s website.

This study advances our understanding of cross-border e-commerce in the business-to-consumer context. The findings can help researchers and practitioners understand the barriers to cross-border e-commerce, and devise strategies to overcome these barriers.

To deepen our understanding about the development of turnover intention, the purpose of this paper is to develop a model that explains how ethical climate influences turnover intention based on the ethical climate theory and social identity theory.

The hypotheses of this study were statistically tested using a survey of working professionals from Taiwan’s high-tech industry. Of the 400 questionnaires distributed to the working professionals from five large high-tech firms in a well-known science park in Northern Taiwan, 352 usable questionnaires were returned for a questionnaire response rate of 88 percent.

The test results of this study first show that all three dimensions of ethical climate (i.e. instrumental, benevolent, and principled) are indirectly related to turnover intention via the mediation of firm attractiveness. Moreover, instrumental and benevolent climate directly relate to turnover intention, whereas benevolent climate negatively moderates the relationship between principled climate and firm attractiveness.

This study finds that benevolent climate plays a dual role as an antecedent and a moderator in the formation of turnover intention, complementing prior studies that merely concentrate on the single role of benevolent climate as either an antecedent or a moderator. The effect of principled climate on organizational identification complements the theoretical discussion by Victor and Cullen (1987) about deontology in which an ethical workplace climate (such as legitimacy) drives employees to invest in identity attachments to the organization and influences their future career decision (e.g. turnover).