Hsiao-Ching Huang, Tsai-Fu Tsai, Ya-Ching Wang and Yi-Maun Subeq
The preservation and disappearance of indigenous people’s traditional knowledge system, under mainstream social culture immersion and fusion, have presented a dynamic and changing…
Abstract
Purpose
The preservation and disappearance of indigenous people’s traditional knowledge system, under mainstream social culture immersion and fusion, have presented a dynamic and changing acculturation interactive relationship impacting Truku women’s health concepts. Thus, the purpose of this paper is to explore how the traditional Gaya knowledge system and mainstream culture confinement care model affect the beliefs and behaviours of postpartum self-care amongst contemporary Truku women.
Design/methodology/approach
An ethnographic semi-structured method, based on cultural care factors and the Leininger Sunrise Model, was conducted to interview 17 Truku women with childbearning experience in eastern Taiwan. As data were collected, UDIST Vivo 11.0 software was applied for analysis.
Findings
Amongst the three knowledge system categories, namely, traditional, mainstream and reconstruction, the traditional knowledge system, including Gaya norms, provides the overall cultural value of a Truku family. While taboo is inherited through the experience of the elders, the mainstream knowledge system favours the Han. However, the reconstruction knowledge system highlights the “functional” response strategies based on Truku women’s comfort and conveniences.
Originality/value
Limited relevant studies have focused on the health and postpartum self-care knowledge of ethnic Truku women in Taiwan. The results are expected to provide clinical medical personnel with a reference and strengthen cultural sensitivity and the ability to implement the cultural congruency care of postpartum indigenous women in Taiwan.
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The purpose of this paper is to construct the best combination of fabric printing pattern’s attributes to obtain the optimum design to meet the markets need.
Abstract
Purpose
The purpose of this paper is to construct the best combination of fabric printing pattern’s attributes to obtain the optimum design to meet the markets need.
Design/methodology/approach
This study reviewed the morphological analysis of fashion design expert groups regarding the fashionable fabric printing patterns, as well as the attribute preferences for different groups of fabric printing patterns through focus group discussions. In addition, the conjoint analysis was used to calculate the part-worth of these patterns’ design attributes and design levels to obtain the optimum design for fabric printing patterns.
Findings
The results of this study showed that the most importance of fabric attributes is the secondary pattern (32.59 percent), while the weights of shading element (24.80 percent) and primary pattern (24.46 percent) are almost the same. This study found that a wide range of intertwining image primary pattern can be applied to create interesting and popular fabric printing pattern designs. In practical applications of this result, when the primary pattern is supported by the buyer, fabric designers may use New Classic composite plants, with simple shading and different cycling configuration, to reproduce the optimum designs of the fabric printing patterns.
Originality/value
This proposed a novel solution to figure out the combination basis for optimizing fabric printing pattern designs. In addition, this result helps fabric printing pattern designers to establish an optimal design method for a specific brand to create a unique printing pattern design.
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The purpose of this research is to investigate the factors affecting the adoption of the e‐learning system (ELS) in mandatory and voluntary settings, through an extension of the…
Abstract
Purpose
The purpose of this research is to investigate the factors affecting the adoption of the e‐learning system (ELS) in mandatory and voluntary settings, through an extension of the technology acceptance model (TAM).
Design/methodology/approach
Regression analysis was used to observe the associations of proposed constructs.
Findings
The results of the study confirm the original TAM findings. In mandatory settings, students would only intend to use the ELS. Computer self‐efficacy demonstrated significant influence on perceived ease of use. Effects of course attributes on perceived usefulness were negatively significant. Effects of content quality on perceived usefulness were significant. This study found that the effects of subjective norm significantly influenced perceived usefulness in both settings. Also, perceived network externality exerts a significant direct effect on usage intentions, perceived usefulness, and perceived ease of use. This research implied that, first of all, mandatory usage is necessary for overall adoption of the ELS. The ELS should be developed to target changes in perceived usefulness, perceived ease of use, and perceived network externality. Practical alternatives included enhancing content quality, developing a simple and easy‐to‐use system, and enhancing students' computer self‐efficacy. Secondly, perceived network externality was important in ELS adoption. That is, promotion of the system should emphasise the popularity of the system and future ELS products and services in order to create bandwagon effects.
Originality/value
These findings suggested an extended model of TAM for the ELS. This research advances theory and contributes to the foundation for future research aimed at improving our understanding of students' adoption behaviour of the e‐learning system.
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– The purpose of this paper is to investigate factors affecting attitudes toward social-local-mobile (SoLoMo) advertising from the perspective of social capital.
Abstract
Purpose
The purpose of this paper is to investigate factors affecting attitudes toward social-local-mobile (SoLoMo) advertising from the perspective of social capital.
Design/methodology/approach
There were 422 respondents filling out the survey instrument. The research model in this study is tested using SPSS 20 software.
Findings
The results show that structural, relational, and cognitive dimensions of social capital have impacts on consumer attitudes toward SoLoMo advertising.
Originality/value
It contributes to the literature by advancing our knowledge about determinants of effective SoLoMo advertising from the perspective of social capital. It also provides constructs that constitute the three dimensions in advertising. The author expands the understanding of the social relations under the context of business to consumer by adding substantial nuances to the understanding of the role of social capital in advertising. Finally, this study provides practical suggestions.
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Ya‐Ching Lee, Pin‐Yu Chu and Hsien‐Lee Tseng
The purpose of this paper is to evaluate information and communications technology (ICT) adoption and its impact on business changes and performance.
Abstract
Purpose
The purpose of this paper is to evaluate information and communications technology (ICT) adoption and its impact on business changes and performance.
Design/methodology/approach
This paper provides a model interconnecting ICT adoption, ICT‐enabled business process re‐engineering (BPR), and performance in terms of external and internal organizational motivations with a balanced scorecard approach. The framework is tested using survey data from a sample of 377 chief information officers and senior information system managers.
Findings
The results indicate that environment capacity fit and a dynamic environment positively affect technology adoption, which in turn directly triggers business processes changes, organizational learning and growth, while indirectly affecting improvement of customer satisfaction and financial performance.
Research limitations/implications
This study is limited by its sample size due to the complexity of the questionnaire.
Originality/value
This paper provides empirical evidence to examine how intra‐ and extra‐organizational factors influence ICP adoption, how ICT shapes BPR, and business performance from a dynamic resources‐based view. These findings will be valuable in understanding various motivations of ICT adoption, and predicting outcome of business performance stemming from ICT‐enabled BPR.