Dong Hong Zhu, Ya Wei Wang and Ya Ping Chang
The purpose of this paper is to understand the effect of online cross-recommendation of products from e-retailers on consumers’ instant cross-buying intention, and compare the…
Abstract
Purpose
The purpose of this paper is to understand the effect of online cross-recommendation of products from e-retailers on consumers’ instant cross-buying intention, and compare the effect between the contexts that the decision making on focal product is difficult and easy.
Design/methodology/approach
Based on the information adoption model, this paper develops a theoretical model to investigate how online cross-recommendation of products from e-retailers influence consumers’ instant cross-buying intention. Empirical data were collected from 224 online shoppers. The Partial Least Squares technique was used to test the proposed research model.
Findings
Choice confidence on focal product and perceived usefulness of cross-buying is the antecedents of instant cross-buying intention. Brand awareness of recommended product, one-stop shopping convenience, and perceived price advantage are the antecedents of perceived usefulness of cross-buying and choice confidence on focal product when the decision making on focal product is difficult, whereas brand awareness is not when it is easy to make focal product decision. Choice confidence on focal product positively affects perceived usefulness of cross-buying when it is easy to make focal product decision, whereas the effect is not significant when the decision making on focal product is difficult.
Originality/value
Knowledge about the effect of online cross-recommendation of products on instant cross-buying intention is scarce. This study reveals the psychological mechanism of the effect of online cross-recommendation of products on consumers’ instant cross-buying intention and finds that decision-making difficulty on focal product is an important moderator.
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Ya-long Wei, Dan Long, Yao-kuang Li and Xu-sheng Cheng
The purpose of this paper is to build a research model to examine the effects of business planning on the new venture emergence, as well as to examine the moderating effects of…
Abstract
Purpose
The purpose of this paper is to build a research model to examine the effects of business planning on the new venture emergence, as well as to examine the moderating effects of innovativeness of products.
Design/methodology/approach
Four hypotheses are put forward and examined by hierarchical binary logistic regression. The data of this paper are based on the first two waves of data from Chinese Panel Study of Entrepreneurial Dynamics project.
Findings
Results show that engaging in business planning has a positive effect on the new venture emergence, and the timing of business planning does not affect the new venture emergence significantly. This study also finds that the innovativeness of products has a positive moderating effect on the relationship between the timing of business planning and the new venture emergence.
Research limitations/implications
This study has some limitations. The innovativeness of products is measured by a single indicator, which may not completely reflect the meaning of the attribute. Moreover, this study explores new ventures only in the nascent stage.
Practical implications
The study is useful for entrepreneurs to realize the importance of business planning. First, engaging in business planning in early start-up stage is a very valuable activity, because business planning can help new ventures reduce the loss caused by trial and error learning. Second, engaging in business planning is more likely to ensure high innovative products quickly be accepted by the market. Because in the process of new venture emergence, the legitimacy signal to stakeholders can be transmitted and new products can be promoted to get support and recognition from stakeholder through the business plan.
Originality/value
This paper focuses on the early stage of new venture life cycle and the contextual factors to explore the influence of business planning on the new venture emergence under the logic of legitimacy. This paper could enrich business planning research from the perspective of legitimacy theory by inspiring scholars to focus on the differences between new ventures and mature enterprises and to offer proposals of legitimation strategies suitable for new ventures. Meanwhile, this study contributes to the understanding of the contextual factors of business planning. And it discusses the impact of the attribute in business planning on the new venture emergence, which helps scholars to get a deep thought about the value of business planning in entrepreneurial process.
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Li Zhang, Ya Wei, Francis Tat Kwong Au and Jing Li
This study aims to investigate the influence of tendon layout, pre-stressing force, bond condition and concrete spalling on the structural behaviour of two-way post-tensioned flat…
Abstract
Purpose
This study aims to investigate the influence of tendon layout, pre-stressing force, bond condition and concrete spalling on the structural behaviour of two-way post-tensioned flat slabs at elevated temperatures.
Design/methodology/approach
Fire tests of four scale specimens of two-way post-tensioned concrete flat slabs were performed and analysed. Three of them were provided with bonded tendons, while the other was unbonded for comparison. The fabrication of specimens, phenomena observed during testing, temperature distributions, deflections and occurrence of concrete spalling were examined.
Findings
Different degrees of concrete spalling observed at the soffit had significant effects on the temperature distribution and stress redistribution. This was the major reason for the progressive concrete spalling observed, resulting in loss of structural integrity and stiffness.
Originality/value
The structural behaviour of two-way post-tensioned concrete flat slabs at elevated temperatures is less understood compared to their one-way counterparts. Therefore, the present study has focused on the structural behaviour of two-way post-tensioned concrete flat slabs with bonded tendons in fire, a field in which relatively little information on experimental work can be found.
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Ya Wei, Francis T.K. Au, Jing Li and Neil C.M. Tsang
This paper aims to understand the structural fire performance of two-way post-tensioned flat slabs, particularly their deformations and load-carrying mechanisms in fire, and to…
Abstract
Purpose
This paper aims to understand the structural fire performance of two-way post-tensioned flat slabs, particularly their deformations and load-carrying mechanisms in fire, and to explore the behaviour of post-tensioned high-strength self-compacting concrete flat slabs with unbonded tendons in fire.
Design/methodology/approach
Four tests of post-tensioned high-strength self-compacting concrete flat slabs were conducted under fire conditions. Numerical modelling using the commercial package ABAQUS was conducted to help interpret the test results.
Findings
Two of the specimens with lower moisture contents demonstrated excellent fire resistance performance, while the others with slightly higher moisture contents experienced severe concrete spalling.
Originality/value
The test results were discussed in respect of thermal profiles, deflections, crack patterns and concrete spalling. The performance of post-tensioned high-strength self-compacting concrete flat slabs with unbonded tendons under fire conditions was better understood.
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Yin-Hui Cheng, Chia-Jung Chang, Shih-Chieh Chuang and Ya-Wei Liao
Research on the service recovery paradox (SRP) effect has indicated that after recovery from failures in customer service, customers will commonly rate their satisfaction higher…
Abstract
Purpose
Research on the service recovery paradox (SRP) effect has indicated that after recovery from failures in customer service, customers will commonly rate their satisfaction higher than prior to the service failure. However, thus far there has been little research on the cause of this phenomenon. Accordingly, the purpose of this paper is to explore the effect of “guilt” emotions in the context of consumer service.
Design/methodology/approach
Three experiments were conducted to test the hypotheses. Data were collected from 532 undergraduate, graduate students and the general people.
Findings
The results of the experiments demonstrate that if customers are compensated for service failures by receiving better than anticipated service, they will commonly experience feelings of “guilt.” In an attempt to alleviate this guilt, customers will project their feelings in evaluating a company, and will rate their customer satisfaction more highly. In doing so, the customer feels relief in reciprocating the kindness of the firm; in this way, the firm wins over the customer’s heart.
Originality/value
This is one of the first studies to discuss the effect of guilt in the SRP effect. This research shows that relying on the emotion of “guilt” for receiving exceptional service helps companies to overcome service failures and successfully rebuild their relationships with customers.
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Lin Wang, Zhihua Wang, Xiaoying Wang and Yang Zhao
The purpose of this paper is to assess the influence mechanism of the word-of-mouth reputation of influencers.
Abstract
Purpose
The purpose of this paper is to assess the influence mechanism of the word-of-mouth reputation of influencers.
Design/methodology/approach
This study explored word-of-mouth reputation from four characteristics of information source of influencers: credibility, professionalism, interactivity and attractiveness. The grounded theory was used to extract the characteristic indicators of influencers and used questionnaire surveys to obtain 218 valid samples. The fuzzy-set qualitative comparative analysis (fsQCA) was used for the configuration analysis.
Findings
The results revealed the following: (1) a causal asymmetric correlation exists between the driving mechanism of high word-of-mouth reputation and non-high word-of-mouth reputation; (2) influencers matching high word-of-mouth reputation comprises potential, developmental and almighty types, whereas live streaming influencer matching non-high word-of-mouth reputation comprises elementary and groping types; and (3) all factors must be combined to play a role, and neutral permutations of two solutions were found among the three overall solutions to attain high word-of-mouth reputation; (4) the combination of high user activity and high exposure is the core configuration that results in high word-of-mouth reputation.
Practical implications
This study provides recommendation for consumers, live streamers, brand and e-commerce platform on how to promote the sustainable and healthy development of influencer marketing.
Originality/value
This study focused on elucidating how the characteristics of information source affect the word-of-mouth reputation of influencers and have a reference value for the research on word-of-mouth reputation in the context of live commerce.
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Among developing countries, the Republic of China in Taiwan (hereinafter Taiwan) has been experiencing economic growth accompanied by improving income distribution. Between 1964…
Abstract
Among developing countries, the Republic of China in Taiwan (hereinafter Taiwan) has been experiencing economic growth accompanied by improving income distribution. Between 1964 and 1980, the average annual growth rate of the real gross national product was 9.92 per cent (Council for Economic Planning and Development (CEPD), 1982, p. 23). In the same period, the income ratio between the top 20 per cent and the bottom 20 per cent of families dropped from 5.33 to 4.17 and the Gini coefficient decreased from 0.36 to 0.30 (CEPD, 1982, p. 54; Directorate‐General of Budget Accounting and Statistics, 1980, (DGBAS), p. 44). To put it somewhat dif‐ferently, in 1964 the lowest fifth of households received 7.71 per cent of total personal income, and the highest fifth 41.07 per cent. But in 1980, the income share of the lowest fifth increased to 8.82 per cent while that of the highest fifth decreased to 36.80 per cent. The condition of greater equality in income distribution appears more obvious in the capital city of Taipei. In 1981, for instance, its Gini coefficient was estimated to be only 0.28 (Taipei Bureau of Budget, Accounting and Statistics, 1981, (TBBAS), P. 24).
THE Writers directory 1974–76 ‘lists more than 18,000 living authors of fiction and/or non‐fiction in English.’ It is something of an achievement to receive 18,000 completed…
Abstract
THE Writers directory 1974–76 ‘lists more than 18,000 living authors of fiction and/or non‐fiction in English.’ It is something of an achievement to receive 18,000 completed questionnaires and sort them into order. To get £7 or $25 for them printed and bound (even with indexes) is quite admirable.
Xin Kang, Danni Zhao and Qiang Liu
The purpose of this paper is to analyse how different strengths of simmelian ties affect knowledge spirals and investigate which major factors affect the influence of simmelian…
Abstract
Purpose
The purpose of this paper is to analyse how different strengths of simmelian ties affect knowledge spirals and investigate which major factors affect the influence of simmelian ties on knowledge spirals.
Design/methodology/approach
The empirical data in this paper were collected through e-mail and interview questionnaires to R&D teams in high-tech manufacturing enterprises in China. The authors obtained 132 teams' valid responses. The interval decision-making trial and evaluation laboratory (interval DEMATEL) method, differential evolution (DE) algorithm and Bayesian structural equation modelling (BSEM) were employed to test the theoretical framework developed for this paper.
Findings
The results show that strong simmelian ties have positive associations with high-performance work practices (HPWPs). Meanwhile, weak simmelian ties have positive associations with HPWPs. Furthermore, HPWPs and knowledge fermentation play a conducive role in the relationship between simmelian ties and knowledge spirals.
Originality/value
This paper contributes in three ways. First, it extends research on the relational antecedents of knowledge spirals. Second, this paper extends the study of social capital related to knowledge spirals. Third, this paper elucidates less familiar factors relating HPWPs to knowledge fermentation by testing the mediating role of HPWPs in knowledge fermentation.
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Mengjie Liao, Jian Zhang and Ruimei Wang
This paper aims to recognize whether government policy supervision or social network platform supervision can effectively promote the control of misconducts of web celebrity brand…
Abstract
Purpose
This paper aims to recognize whether government policy supervision or social network platform supervision can effectively promote the control of misconducts of web celebrity brand eWOM marketing and to identify the key factors influencing the unhealthy web celebrity marketing environment.
Design/methodology/approach
Theoretical research was employed to develop a practical approach for applying evolutionary game theory to eWOM marketing controlling strategies modeling via dynamic visualization, systematic simulation experiments.
Findings
Evolutionary game theory combined with dynamic simulation modeling can provide a formal approach to understanding web celebrity brand eWOM marketing decision-making in social media, which can thus support the control of unhealthy web celebrity marketing environment. The results demonstrate that the reasonable control of social platform control costs may be more effective than the government policy on web celebrity fake brand eWOM marketing behaviors.
Originality/value
The study enriches the research on the management and control of eWOM marketing as well as provides guidance for the sustainable development of the web celebrity economy in social media.