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Article
Publication date: 3 April 2020

Yao Song, Yan Luximon and Jing Luo

The purpose of this study is to test the theoretical framework of lettering case, color temperature, perceived trustworthiness and investment intentions. First, it aims to test…

921

Abstract

Purpose

The purpose of this study is to test the theoretical framework of lettering case, color temperature, perceived trustworthiness and investment intentions. First, it aims to test whether the effect of lettering case on investment intentions is mediated by trustworthiness. Second, the study will examine if this process is moderated by color temperature.

Design/methodology/approach

Following the behavioral research method, this study employed a 2 (the fully-lowercase slogan vs the initial-uppercase slogan) by 2 (warm-color design vs cool-color design) full factorial between-subject design. Two hundred participants were recruited for the experiment to test the hypotheses.

Findings

For the lowercase slogans (vs uppercase slogans), we found that people tended to have a high level of perceived trustworthiness, which led to a high level of investment intentions. In addition, the indirect effect of the lettering case on investment intentions through the perceived trustworthiness was moderated by color temperature. Specifically, the visually warm advertisement (vs visually cool design) would strengthen the effect of lowercase slogans on customers' investment intentions.

Originality/value

When people make a financial decision with limited, incomplete or overly complex information, simplified visual heuristics, rather than rational algorithmic processing, play a significant role in their decision-making process. However, only a limited amount of research has addressed the effect of the lettering case on customers' perceptions and the consequent decision-making process from a financial advertising perspective. This study tries to supplement and extend the visual heuristics theory, highlighting the role of simplified heuristics, rather than rational algorithmic processing, in financial customers' decision-making process.

Details

International Journal of Bank Marketing, vol. 38 no. 4
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 23 November 2022

Shengliang Zhang, Guanyu Tang, Xiaodong Li and Ai Ren

The COVID-19 pandemic has made contactless services such as those provided by robots increasingly pervasive. Some stores are gradually adopting service robots to sell products…

820

Abstract

Purpose

The COVID-19 pandemic has made contactless services such as those provided by robots increasingly pervasive. Some stores are gradually adopting service robots to sell products, which has not been explored in previous research. This study aims to explore how appearance personification of service robots affects customer decision-making in the product recommendation context.

Design/methodology/approach

Based on authentic in-store product recommendation service interactions, an experiment for three simulated scenarios was conducted and data was collected from 338 valid samples.

Findings

The results show appearance personification has a positive impact on customer purchase behavior while it has negative impacts on customer decision time and degree of hesitation.

Originality/value

This study not only enriches the literature on application scenarios of service robots but also supplements the literature on various customer decision-making variables in the field of service robots. It provides important practical guidance for designing robots to optimize their impact on customer decision-making.

Details

Industrial Management & Data Systems, vol. 123 no. 2
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 11 September 2017

Injoo Kim, Brooke Brandewie and Myoung-Ok Kim

This paper aims to analyze the medical uniform wearers’ needs by surveying the current medical uniform sizing system and issues, and to evaluate fit satisfaction level of medical…

286

Abstract

Purpose

This paper aims to analyze the medical uniform wearers’ needs by surveying the current medical uniform sizing system and issues, and to evaluate fit satisfaction level of medical uniform wear by gender with scrub shirts, pants and coats.

Design/methodology/approach

Research was conducted using a quantitative questionnaire, and the respondents’ data results were analyzed using SPSS.

Findings

The distinguished difference from the medical uniform and daily wear was that the medical garments’ sizing system had only alphabet sizing options, and the wearing ease was larger than that of daily wear. Fabric preferences included the combination of “stretch fabrics + non-stretch fabrics”. All male respondents’ satisfaction levels were reported higher than those of female respondents. Respondents were the least satisfied with the pants, followed by the shirts, and the coat in that order. As the current medical uniform has been developed based on the male figure, there were significant needs overall for improving the fit of the female medical uniform.

Practical implications

The study quantified fit satisfaction levels to suggest specific improvements that should be made to the design and fit of the female pants along with the coat using new comfortable textiles to achieve better performance for all medical staff.

Originality/value

This research specifically evaluated fit satisfaction levels of the medical uniform provided by hospital institutions in Ohio, attempting to suggest improvements for future medical uniform and design development to increase overall fit satisfaction.

Details

Research Journal of Textile and Apparel, vol. 21 no. 3
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 16 December 2020

Neha Dhruv Agarwal and V.V. Ravi Kumar

The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for…

2902

Abstract

Purpose

The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.

Design/methodology/approach

The methodology that has been adopted for analysis is two-pronged – the first being a literature review with tabulation of data using excel sheets and bar graphs and the second being a bibliometric review using the software VOSviewer. Both approaches analyze the number of citations, keywords, authors, journals and countries. A database of 113 articles from 1990 to 2020 is generated from Web of Science.

Findings

Major contributors to the topic of green advertising research have been identified. Thematic classification is created to understand the subtopics of green advertising. Under this classification, nine subtopics have been identified. Six core research gaps have been identified for future research in the area of green advertising.

Practical implications

The study helps identify where green advertising research is being conducted, its growth potential and future prospects. This research work will enable the industry to gain new insights into this emerging field of green advertising for incorporating the same in their advertising campaigns in view of growing consumer concerns on environment.

Originality/value

The paper provides a comprehensive overview of the current status of research in green advertising. The paper is unique as it is the only review on the topic of green advertising. Given the increasing trend of going green among consumers, the paper adds tremendous value to the field of green advertising.

Details

Benchmarking: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 12 December 2024

Tao Zhou and Hailin Lu

The purpose of this study is to examine the effect of trust on user adoption of artificial intelligence-generated content (AIGC) based on the stimulus–organism–response.

211

Abstract

Purpose

The purpose of this study is to examine the effect of trust on user adoption of artificial intelligence-generated content (AIGC) based on the stimulus–organism–response.

Design/methodology/approach

The authors conducted an online survey in China, which is a highly competitive AI market, and obtained 504 valid responses. Both structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) were used to conduct data analysis.

Findings

The results indicated that perceived intelligence, perceived transparency and knowledge hallucination influence cognitive trust in platform, whereas perceived empathy influences affective trust in platform. Both cognitive trust and affective trust in platform lead to trust in AIGC. Algorithm bias negatively moderates the effect of cognitive trust in platform on trust in AIGC. The fsQCA identified three configurations leading to adoption intention.

Research limitations/implications

The main limitation is that more factors such as culture need to be included to examine their possible effects on trust. The implication is that generative AI platforms need to improve the intelligence, transparency and empathy, and mitigate knowledge hallucination to engender users’ trust in AIGC and facilitate their adoption.

Originality/value

Existing research has mainly used technology adoption theories such as unified theory of acceptance and use of technology to examine AIGC user behaviour and has seldom examined user trust development in the AIGC context. This research tries to fill the gap by disclosing the mechanism underlying AIGC user trust formation.

Details

The Electronic Library, vol. 43 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Available. Open Access. Open Access
Article
Publication date: 28 August 2024

Alex Zarifis and Xusen Cheng

Generative artificial intelligence (GenAI) has progressed in its ability and has seen explosive growth in adoption. However, the consumer’s perspective on its use, particularly in…

521

Abstract

Purpose

Generative artificial intelligence (GenAI) has progressed in its ability and has seen explosive growth in adoption. However, the consumer’s perspective on its use, particularly in specific scenarios such as financial advice, is unclear. This research develops a model of how to build trust in the advice given by GenAI when answering financial questions.

Design/methodology/approach

The model is tested with survey data using structural equation modelling (SEM) and multi-group analysis (MGA). The MGA compares two scenarios, one where the consumer makes a specific question and one where a vague question is made.

Findings

This research identifies that building trust for consumers is different when they ask a specific financial question in comparison to a vague one. Humanness has a different effect in the two scenarios. When a financial question is specific, human-like interaction does not strengthen trust, while (1) when a question is vague, humanness builds trust. The four ways to build trust in both scenarios are (2) human oversight and being in the loop, (3) transparency and control, (4) accuracy and usefulness and finally (5) ease of use and support.

Originality/value

This research contributes to a better understanding of the consumer’s perspective when using GenAI for financial questions and highlights the importance of understanding GenAI in specific contexts from specific stakeholders.

Details

Journal of Electronic Business & Digital Economics, vol. 3 no. 3
Type: Research Article
ISSN: 2754-4214

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Article
Publication date: 19 December 2022

Alexis Yim, Bradley Price, Raj Agnihotri and Annie Peng Cui

This study aims to investigate the impact of a salesperson’s babyface in his/her profile picture on the number of online reviews the salesperson receives. In addition to testing…

813

Abstract

Purpose

This study aims to investigate the impact of a salesperson’s babyface in his/her profile picture on the number of online reviews the salesperson receives. In addition to testing the direct relationship, this study explores the moderating roles of salesperson gender and consumer involvement.

Design/methodology/approach

Responding to the call for field-based consumer research, the authors test their theory using an experimental design and a field study. Study 1 employs an experimental design in high and low involvement service settings to test the effect of a babyface on consumers’ intention to write online reviews. Study 2 uses field data, utilising real estate salespeople’s online profile pictures to test the effect of salespeople’s babyface on the number of online reviews they receive. It does so by using an artificial intelligence facial recognition application interface.

Findings

A salesperson’s babyface results in fewer online reviews in situations in which consumers are highly involved in the purchase process. By contrast, a salesperson’s babyface engenders more online reviews when consumers purchase low involvement services. The adverse effect of a babyface on the number of online reviews, however, attenuates when a salesperson is female.

Research limitations/implications

Limited information about salespeople, a skewed number of online reviews and blurry online profile pictures from a real-world data set constitute the study’s limitations.

Practical implications

When consumers are highly involved in the purchase process, salespeople should appear mature in their online profile photos to engender more online reviews. However, salespeople providing low involvement services should opt for online profile pictures reflecting babyish facial features to generate more online reviews.

Originality/value

Research has shown that salespeople’s physical appearance plays an important role in consumers’ perceptions of salespeople and their performance. Although abundant research and practice have shown the importance of online reviews, less is known about how online profile pictures affect online reviews. Thus, building on well-studied cases of an overgeneralization effect, this work examines the extent to which salespeople’s babyface features in their online profile picture affects the number of online reviews received in a real-world setting.

Details

European Journal of Marketing, vol. 57 no. 7
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 29 July 2023

Alexis Yim, Annie Peng Cui and Michael Walsh

This paper identifies the effects of different dimensions of the cuteness (i.e. baby schema cuteness and whimsical cuteness) of artificial intelligence (AI) agents on attachment…

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Abstract

Purpose

This paper identifies the effects of different dimensions of the cuteness (i.e. baby schema cuteness and whimsical cuteness) of artificial intelligence (AI) agents on attachment to them. In addition, the current paper examines the consequences of the attachment to AI agents.

Design/methodology/approach

A pretest to validate the measurement scale for the attachment to AI agents and a survey study were conducted with AI agent users. The authors used structural equation modeling to analyze the data for hypothesis testing.

Findings

The baby schema and whimsical cuteness of AI agents drive consumers to develop stronger attachments to their AI agents. This is because consumers perceive cute AI agents as being more trustworthy. As a result, consumers who feel attached to their AI agents are more inclined to report higher satisfaction and commitment levels. They are also more likely to purchase products or services recommended by their AI agents and use them more frequently.

Originality/value

Despite the growing popularity of AI agents, there is a lack of understanding regarding which characteristics of AI agents affect consumer behavior. Therefore, this research examines how the attribute of cuteness influences consumers' attachment to AI agents and subsequently affects their satisfaction and purchase intention toward products recommended by AI agents. Our study demonstrates that the element of cuteness in AI agents plays a crucial role in shaping perceptions of benevolence trustworthiness, as well as fostering users' attachment to AI agents. Furthermore, we observe positive consumer behaviors as a result of their attachment to AI agents. The findings from this study provide valuable insights for practitioners on how to effectively utilize cuteness in AI agents.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 4 March 2022

Hassan Iftikhar and Yan Luximon

The efficient delivery of environmental information to wayfinders in complex environments is a challenge for information designers. Wayfinding tasks can be quite strenuous and…

484

Abstract

Purpose

The efficient delivery of environmental information to wayfinders in complex environments is a challenge for information designers. Wayfinding tasks can be quite strenuous and frustrating in the visual absence of dedicated wayfinding information. This study aims to explore the behaviour regarding the use of wayfinding information by navigators in complex environments.

Design/methodology/approach

An experiment has been conducted in which participants have performed wayfinding tasks in a spatially complex university campus. The participants were instructed to use the think-aloud protocol during the experiment. The behaviour has been recorded using the head-mounted video recorder (GoPro), mobile phone screen (audio\video) recorder and interview. Twelve university students have been selected based on the equal level of spatial ability using the Santa Barbara Sense of Direction scale. Each participant performed three wayfinding tasks to locate the unknown locations inside the campus using a mobile wayfinding application and other information sources.

Findings

The results of this study demonstrated significant behavioural preferences in acquiring wayfinding information. Most of the participants synthesised the static and mobile wayfinding information sources, while some preferred only the static ones. Gender differences have also been found for planning and route finding. This study recommends the syntheses of static and mobile wayfinding information for designing an efficient institutional wayfinding system.

Research limitations/implications

The sample size has been kept small because of the qualitative exploration of the wayfinding behaviour regarding the wayfinding information syntheses behaviour. The experiment findings can be further explored with larger data set and controlled behavioural metrics. This study can help understand the user requirements in facilities management for spatially complex institutional environments.

Practical implications

The current findings can be further used to develop a framework for wayfinding information designers to assist them in understanding the current practices and incorporate them for improving institutional wayfinding systems. The management of the offered facilities within an institution can be further improved to make the space more efficient by saving users’ time and efforts.

Originality/value

Information syntheses or symbiosis of environmental information with the beacon-based digital wayfinding system is a new concept. This study explores the potential of such information syntheses for enhancing the legibility of complex institutional environments.

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Article
Publication date: 1 May 2014

Y. Luximon, J. Yu and M. Zhang

Foot health is very important for women. Previous studies have demonstrated that the wearing of high heeled shoes could create high forefoot pressure and cause many foot problems…

117

Abstract

Foot health is very important for women. Previous studies have demonstrated that the wearing of high heeled shoes could create high forefoot pressure and cause many foot problems. Metatarsal pads are often used in plantar pressure relief. Therefore, the effects of several different metatarsal pads for high heeled shoes are investigated in this study. There are three tested materials, including bio-gel, polyurethane and EVA. Forefoot pressure, heel pressure, and comfort level are recorded and analyzed. The results show that the insertions of all types of metatarsal pads reduce forefoot peak pressure and increase heel peak pressure during walking. Polyurethane is the most efficient material, which relieves the forefoot peak pressure by 35.54% compared to circumstances without the padding. In addition, the subjective comfort level is significantly improved when the bio-gel pad is applied. The results from this study could be useful in the designing of metatarsal pads for high heeled shoes.

Details

Research Journal of Textile and Apparel, vol. 18 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

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