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Article
Publication date: 18 September 2024

Xulong Wang, Xuejiao Bai and Liming Zhao

This study explores the link between additional reviews, credibility, and consumers’ online purchasing behavior.

Abstract

Purpose

This study explores the link between additional reviews, credibility, and consumers’ online purchasing behavior.

Design/methodology/approach

We employ a 2 × 2 between-subjects design to measure subjects’ purchasing behavior with versus without additional reviews and with important versus non-important attributes. A total of 529 valid questionnaires are collected from university students across 30 Chinese provinces.

Findings

The addition of negative reviews to a positive initial review enhances consumers’ perceived credibility of the reviewer and the overall review content. This effect is positively moderated by the attribute importance in additional reviews. Moreover, we find that as the time interval increases, consumers’ perceived credibility gradually increases but eventually decreases after reaching a certain threshold. In addition, the attribute importance in additional reviews negatively moderates the impact of perceived credibility on consumer purchasing behavior.

Originality/value

Existing studies on first and subsequent reviews mainly focus on the difference in perceived usefulness between the two. They do not examine how additional reviews affect potential customers’ perceived credibility and their purchase decision-making. This study bridges the gap between the word-of-mouth literature and marketing practices.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 26 April 2023

Yucheng Shi, Deren Kong and Xuejiao Ma

The purpose of this study is to clarify the mechanism of ambient and transient temperature effects on piezoelectric pressure sensors, and to propose corresponding compensation…

Abstract

Purpose

The purpose of this study is to clarify the mechanism of ambient and transient temperature effects on piezoelectric pressure sensors, and to propose corresponding compensation measures. The temperature of the explosion field has a significant influence on the piezoelectric sensor used to measure the shock wave pressure. For accurate shock wave pressure measurement, based on the actual piezoelectric pressure sensors used in the explosion field, the effects of ambient and transient temperatures on the sensor should be studied.

Design/methodology/approach

The compensation method of the ambient temperature is discussed according to the sensor size and material. The theoretical analysis method of the transient temperature is proposed. For the transient temperature conduction problem of the sensor, the finite element simulation method of structure-temperature coupling is used to solve the temperature distribution of the sensor and the change in the contact force on the quartz crystal surface under the step and triangle temperatures. The simulation results are highly consistent with the theory.

Findings

Based on the analysis results, a transient temperature control method is proposed, in which 0.5 mm thick lubricating silicone grease is applied to the sensor diaphragm, and 0.2 mm thick fiberglass cloth is wrapped around the sensor side. Simulation experiments are carried out to verify the feasibility of the control method, and the results show that the control method effectively suppresses the output of the thermal parasitic.

Originality/value

The above thermal protection methods can effectively improve the measurement accuracy of shock wave pressure and provide technical support for the evaluation of the power of explosion damage.

Details

Sensor Review, vol. 43 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 11 July 2024

Xuejiao Wang and Yun Xu

With the global economic slowdown in 2023, most universities in the central and western regions of China may face the problem of shortage of government financial funding, which is…

Abstract

Purpose

With the global economic slowdown in 2023, most universities in the central and western regions of China may face the problem of shortage of government financial funding, which is directly related to the development of science and technology of the universities. With the support of the local government, most of the ordinary universities have shifted attention to the transfer and transformation of intellectual property based on school-enterprise cooperation, hoping to seek more commercialization income as an extra source of income. Therefore, this paper aimed to study the current situation of university intellectual property, i.e. the reserve and distribution of transferable patents, discipline distribution of patents, and regional cooperation of university patents.

Design/methodology/approach

A patent database of 10 key universities in Henan Province of China from 2012 to 2021 was established. The evaluation indicator model by the Entropy method was conducted to reveal the interaction mechanism between quantity indicators, quality indicators, and value indicators. Based on the data analysis, the development direction of the discipline construction and school-enterprise cooperation for local universities was clear.

Findings

The findings indicated that the number of patent applications from ten key universities in Henan Province has been increasing rapidly over the years. The trend for authorized invention patents has remained relatively stable. Compared with the patent applications and authorizations, the growth of transferable patents was notably slow. The significance of strategic layout of dominant disciplines and related high-value patents was not appreciated enough by Chinese government and universities. There was a large difference of dominant disciplines between 10 key universities, and the patent level of each university was directly proportional to the number of dominant disciplines. The university patent level heavily relied on the researchers' contributions and the distribution mechanism of scientific research resources within the university. Guangdong Province and the Yangtze River Delta of China, being economically developed regions, exhibited the most active engagement in patent technology cooperation. Conversely, the central and western regions displayed relatively lower participation in high-value patent research and development.

Research limitations/implications

This study can provide a unique perspective to understand and solve the financial bottleneck problem of ordinary universities in the central and western regions of China. The discipline construction and school-enterprise cooperation are just one of the existing schemes, but it still cannot solve the financial problems faced by local universities in China towards the government.

Practical implications

The findings of this study can serve as a foundation for further investigation into policies aimed at improving the financial problems of ordinary universities in the central and western regions of China.

Originality/value

As an important attempt, the study tried to focus the financial problem of universities in the central and western regions of China based on the evaluation of the current situation of university intellectual property. This research findings are of great value in finding optimal layout between university patents, disciplines and school-enterprise cooperation.

Details

Journal of Intellectual Capital, vol. 25 no. 4
Type: Research Article
ISSN: 1469-1930

Keywords

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