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Article
Publication date: 9 July 2024

Xuehua Li and Lei Zhang

Lots of successful space missions require that the maneuvering spacecraft can reach the target spacecraft. Therefore, research on relative reachable domain (RRD) in target orbit…

62

Abstract

Purpose

Lots of successful space missions require that the maneuvering spacecraft can reach the target spacecraft. Therefore, research on relative reachable domain (RRD) in target orbit for maneuvering spacecraft is particularly important and is currently a hot-debated topic in the field of aerospace. This paper aims at analyzing and simulating the RRD in target orbit for maneuvering spacecrafts with a single fixed-magnitude impulse and continuous thrust, respectively, to provide a basis for analyzing the feasibility of spacecraft maneuvering missions and improving the design efficiency of spacecraft maneuvering missions.

Design/methodology/approach

Based on the kinematics model of relative motion, RRD in target orbit for maneuvering spacecraft with a single fixed-magnitude impulse can be calculated via analyzing the relationship between orbital elements, position vector and velocity vector of spacecrafts, and relevant studies are introduced to compare simulation results for the same case and validate the method proposed in the paper. With analysis of the dynamic model of relative motion, the calculation of RRD in target orbit for maneuvering spacecraft with continuous thrust can be transformed as the solution of the optimal control problem, and example emulations are carried out to validate the method.

Findings

For the case with a single fixed-magnitude impulse, simulation results show preliminarily that the method is in agreement with the method in Ref. (Wen et al., 2016), which treats the same case and thus is plausibly correct and feasible. For the case with continuous thrust, analysis and simulation results confirm the validity of the proposed method. The methods based on relative motion in this paper can efficiently determining the RRD in target orbit for maneuvering spacecraft.

Originality/value

Both theoretical analyses and simulation results indicate that the method proposed in this paper is comparatively simple but efficient for determine the RRD in target orbit for maneuvering spacecraft swiftly and precisely.

Details

Aircraft Engineering and Aerospace Technology, vol. 96 no. 6
Type: Research Article
ISSN: 1748-8842

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Article
Publication date: 19 April 2022

Zhigang Lu and Xuehua Kong

The purpose of this paper is to investigate the opaque inventory information disclosure strategy for an online retailer who sells two substitutable products to customers in two…

222

Abstract

Purpose

The purpose of this paper is to investigate the opaque inventory information disclosure strategy for an online retailer who sells two substitutable products to customers in two selling periods.

Design/methodology/approach

The authors develop a two-period model where an online retailer sells two substitute products with two inventory composition structures to maximize profits. The authors investigate the optimal inventory disclosure decision from both ex post and ex ante perspectives. Sensitivity analysis is performed to investigate the effects that discount rate, transaction cost and the probability of agreeable inventory situation have on the equilibrium disclosure outcome. The authors also consider risk-averse customers and horizontally differentiated products to highlight the robustness of our results.

Findings

The authors find that the online retailer will choose the opaque information disclosure when attempting to increase revenue and reduce the mismatch of supply and demand in both ex post and ex ante inventory information conditions. Comparing with ex post disclosure strategies, ex ante opaque disclosure is optimal in a larger price region, and the total revenues gap between opaque disclosure and complete disclosure gradually increase as discount rate, transaction cost or the probability of agreeable inventory situation decreases. Furthermore, strategic customers may tend to be risk neutral when faced with opaque inventory information in a two-period sales setting.

Originality/value

This current paper is the first paper to study the online retailer's inventory information disclosure strategy in two selling periods. Moreover, this paper presents the conditions under which the online retailer should share complete or opaque inventory information with customers to maximize the online retailer's total revenues.

Details

Kybernetes, vol. 52 no. 10
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 6 June 2022

Yating Wang, Mingjian Zhou, Hong Zhu and Xuehua Wu

This paper aims to explore the mechanism underlying the relationship between abusive supervision differentiation (ASD) and team performance. The moderating roles of inter-team and…

934

Abstract

Purpose

This paper aims to explore the mechanism underlying the relationship between abusive supervision differentiation (ASD) and team performance. The moderating roles of inter-team and intra-team competitive climate are also examined.

Design/methodology/approach

This research collects data from 419 employees and 71 supervisors from hospitals and financial companies in China. Techniques include descriptive statistics and hierarchical multiple regression are applied to analyze the data.

Findings

This research finds that (1) team relationship conflict mediated the relationship between ASD and team performance and (2) intra-team competitive climate strengthened the indirect relationship between ASD and team performance through team relationship conflict.

Practical implications

The results indicate that organizations should take measures to minimize the occurrence of abusive supervision. Team leaders should increase self-control and avoid abusing employees. Furthermore, organizations should establish an open and fair reward and punishment system to avoid cutthroat competition.

Originality/value

This study advances our knowledge of how ASD results in poor team effectiveness. This contributes to the literature by identifying team relationship conflict as a mediating mechanism linking the negative association of ASD with team performance. Additionally, competitive climate enriches the individual-focused team-level model of abusive supervision.

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Article
Publication date: 28 January 2013

Xuehua Wang and Zhilin Yang

– This meta-analysis aims to aggregate empirical findings from extant inter-firm opportunism literature.

1588

Abstract

Purpose

This meta-analysis aims to aggregate empirical findings from extant inter-firm opportunism literature.

Design/methodology/approach

First, a quantitative summary on the bivariate relationships between the antecedents and the consequences of opportunism is offered. Second, a multivariate analysis is employed to identify significant antecedents of opportunism and the process variables that mediate the relationship between inter-firm opportunism and organizational performance.

Findings

Results reveal that goal congruence has the largest influence on inter-firm opportunism, followed by cultural sensitivity, communication, and environmental volatility, norms, governance emphasis, and relative dependence. These important antecedents represent significant research directions for inter-firm opportunism. In addition, inter-firm opportunism affects organizational performance through a mediating process including commitment, functional conflict, overall satisfaction, and trust. Commitment is found to act as a major moderating construct between inter-firm opportunism and its other significant consequences in the revised model.

Originality/value

This study widens the horizon on inter-firm opportunism research by examining a much greater number of effect sizes and by employing a more complex framework of the mechanism mediating the inter-firm opportunism-organizational performance relationship and does so more effectively than any individual research work.

Details

Journal of Business & Industrial Marketing, vol. 28 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 December 2021

Liudmila Ivanovna Khoruzhy, Roman Petrovich Bulyga, Olga Yuryevna Voronkova, Lidia Vladimirovna Vasyutkina, Natalya Ryafikovna Saenko, Andrey Leonidovich Poltarykhin and Surendar Aravindhan

Nowadays, cloud platforms are used in many fields, including e-commerce, web applications, data storage, healthcare, gaming, mobile social networks, etc. However, security and…

258

Abstract

Purpose

Nowadays, cloud platforms are used in many fields, including e-commerce, web applications, data storage, healthcare, gaming, mobile social networks, etc. However, security and privacy are still two significant concerns in this area. The target of this paper is to present a system for trust management in industrial cloud computing using the multi-criteria decision making (MCDM) approach. MCDM techniques have been developed to accommodate a wide range of applications. As a result, hundreds of approaches have been generated with even minor variations on current approaches spawning new study fields.

Design/methodology/approach

Cloud computing provides a fully scalable, accessible and flexible computing platform for various applications. Due to the multiple applications that cloud computing has found in numerous life features, users and providers have considered providing security in cloud communications. Due to its distributive nature, dynamic space and lack of transparency in performing cloud computing, it faces many challenges in providing security. For security improvement, trust management can play a very influential role. This paper proposes a generic analytical methodology that uses a series of assessment criteria to evaluate current trust management testing prototypes in industrial cloud computing and related fields. The authors utilize a MCDM approach in the present article. Due to the multi-dimensionality of the sustainability objective and the complexities of socio-economic and biophysical processes, MCDM approaches have become progressively common in decision-making for sustainable energy.

Findings

The results of comparing and evaluating the performance of this model show its ability to manage trust and the ability to adapt to changes in the behavior of service providers quickly. Using a simulation, all results are confirmed. The results of simulations and evaluation of the present paper indicate that the proposed model provides a more accurate evaluation of the credibility of cloud service providers than other models.

Practical implications

The number of cloud services and customers is vast and extremely competitive in cloud environments, where novel cloud services and customers can join at any time, while others can withdraw whenever they want. Because of cloud services' highly dynamic and dispersed design, trust management mechanisms must be highly flexible to obtain feedback and update trust outcomes as quickly as possible. The model presented in this article tries to improve users' trust in the cloud industry.

Originality/value

Using a method (MCDM) to find the best trust management solution based on user experience in industrial cloud computing is the novelty of this paper.

Details

Kybernetes, vol. 51 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 18 July 2008

Guijun Zhuang, Xuehua Wang, Lianxi Zhou and Nan Zhou

The purpose of this study investigates the asymmetric effects of brand origin confusion (BOC) on consumer preference and the purchase of local versus foreign brands in China…

5316

Abstract

Purpose

The purpose of this study investigates the asymmetric effects of brand origin confusion (BOC) on consumer preference and the purchase of local versus foreign brands in China. Drawing on the general country‐of‐origin (COO) literature and recent developments in brand‐origin studies and the emerging market phenomenon globally, it proposes and test a model of the asymmetric effects of BOC on consumer preference and the purchase of local versus foreign brands in China. This study intends to help to explain from a new angle the decreasing competitiveness of foreign brands in emerging markets, such as China.

Design/methodology/approach

The study pretest on nationally distributed brands across seven product categories resulted in a final set of 67 brands: 35 foreign and 32 local. Four hundred respondents evaluated measures related to brand origin, brand awareness, brand value, brand preference, and brand purchases in the previous six months. Hierarchical regression analysis was used in data analysis.

Findings

The hypotheses on the asymmetric effects of BOC between local and foreign brands in China were mostly supported. Specifically, the results showed that local brands are likely to be in an advantageous position when there is a high level of BOC. However, as the brand knowledge of consumers increases, the effects of BOC decrease.

Originality/value

This study provides evidence of the asymmetric effects of BOC between local and foreign brands and the moderating role of brand knowledge for local brands in China. It fills a gap in the international branding and marketing communication literature, and offers meaningful managerial insights for both local and international companies to formulate effective branding and marketing communication strategies in China and possibly in other emerging markets.

Details

International Marketing Review, vol. 25 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Content available
Article
Publication date: 26 October 2012

345

Abstract

Details

International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 23 June 2021

Muhammad Rashid Saeed, Umar Burki, Raza Ali, Robert Dahlstrom and Hashim Zameer

The topic of brand personality (BP) has received extensive research attention in the last 2 decades, with a particular focus on examining its antecedents and consequences. This…

1856

Abstract

Purpose

The topic of brand personality (BP) has received extensive research attention in the last 2 decades, with a particular focus on examining its antecedents and consequences. This study, therefore, systematically reviews and synthesizes extant research on antecedents and consequences of BP of consumer products.

Design/methodology/approach

A systematic review approach is used to identify and analyze relevant studies from five major databases and a search engine. This review identified 62 articles from 43 journals published during 1997–2018. The relevant literature germane to the research objectives is extracted from these articles.

Findings

This study identifies and classifies antecedents and consequences of BP of consumer products, along with key mediators and moderators underlying these relationships. Additionally, the study reveals pertinent characteristics of BP literature, including conceptualizations, measurements, methods, theories and research settings. Finally, this study develops an integrative conceptual model and presents avenues for future research.

Practical implications

This study provides insight to practitioners that create and develop brand personalities. The study would inform managers concerning the outcomes of BP.

Originality/value

To the best knowledge of the authors, this is the first systematic review that synthesizes existing empirical research on antecedents and consequences of BP of consumer products.

Details

EuroMed Journal of Business, vol. 17 no. 4
Type: Research Article
ISSN: 1450-2194

Keywords

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Article
Publication date: 22 February 2022

Li Huang, Matthew Tingchi Liu, Xi Song and Jerome Yen

This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three…

575

Abstract

Purpose

This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three components (direct economic value, depth of direct economic value and breadth of the indirect economic value) throughout three stages of customer journey.

Design/methodology/approach

This study collected data from the Internet-shopping platforms, namely Taobao and T-Mall from 2019 to 2020 with particular focus on three product categories: lipstick (fast-moving consumer goods), mobile phones (durable goods) and alcohol (a hybrid of the other two product types) from 37 selected firms. The CVSM employs an entropy-based multiple criteria analysis, of which the weight of each indictor is not fixed artificially, but computed by the entropy-based method that calculates informative differences among the indicators (profit, revenue, positive reviews, search index and likes and favorites).

Findings

The result shows that product categories and market status have a moderation effect on three components in customer values. The findings suggested marketing strategies for different consumer goods, where the fast-moving consumer goods like lipstick should focus on the pre-purchase stage while the durable goods should emphasize post-purchase stage when the market is rapidly changing.

Originality/value

The study brings new insights to Kumar’s customer value theory by integrating product categories and the market status, revealing that three components of customer values differ in their contributions to the whole customer values. This paper further contributed managerial suggestions for marketers with regards to three stages of customer journey.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 18 April 2017

Justin Paul

The entry of multinational firms is likely to increase competition and provide better deals to consumers in emerging markets such as India, China and Brazil. In this context, this…

1154

Abstract

Purpose

The entry of multinational firms is likely to increase competition and provide better deals to consumers in emerging markets such as India, China and Brazil. In this context, this paper aims to examine the factors determining the consumers’ preferences for shopping at large malls in an emerging market as compared to small outlets (in particular, young consumers’ preferences).

Design/methodology/approach

The present study is based on a survey of 200 consumers at large retail malls in India, the second-fastest growing emerging market.

Findings

The findings suggest that mostly young consumers prefer to shop in large malls because of the availability of the latest, well-known brands and discounted prices, which implies that service quality is not a primary factor.

Originality/value

The author posits theoretical propositions to stimulate further research. The insights from the study would be useful for strategic marketing for retailers.

Details

Young Consumers, vol. 18 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

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