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The purpose is to investigate how to create a new premium new energy vehicle brand.

This study employed a two-stage design. Firstly, a single-case study of NIO was undertaken to execute a thematic analysis, from which propositions were proposed and a theoretical model was constructed. Subsequently, quantitative data were collected through the questionnaire method to empirically test the model developed in the first stage.

NIO creates great user experience through four aspects: product, service, digital touchpoints and lifestyle. Functional experience is shaped by product and digital touchpoints, while emotional experience is affected by service and lifestyle. NIO wins extremely high user satisfaction through great user experience. User satisfaction is affected by both functional and emotional experience. Taking extremely satisfied users as the core, NIO leverages word-of-mouth recommendations to increase brand awareness and build premium brand image, so as to achieve high performance in the long term.

This study contributes to the literature by proposing and testing a theoretical model of creating a new premium new energy vehicle brand. It highlights the significance of emotional factors in the process of creating a new premium brand. It proposes employing the “ripple model” to translate user satisfaction into financial performance. It provides a three-step guide to creating a new premium brand for managers.

Prefabricated construction is an innovative technique for decreasing carbon emissions in the construction industry. However, as the investors of housing projects, a majority of developers are unwilling to adopt prefabricated housing in practice. To promote prefabricated housing, this study aims to develop an integrated framework of fuzzy-decision making trial and evaluation laboratory (fuzzy-DEMATEL) and system dynamics (SD) to understand the underlying influencing mechanism of developers' willingness.

Through literature review, a total of 17 influencing factors were identified. Then, the interrelationships among the factors were evaluated by 10 experienced professionals, and the impacts given and received by each factor were further analyzed through fuzzy-DEMATEL. Based on the technology acceptance model (TAM), a SD model was developed to explore the influencing mechanism.

The major cause factors were identified, including mandatory implementation policies, economic incentive policies, environmental protection policies, component standardization and developers' economic strength. This group of factors was expected to be given priority attention in the case of limited resources. On the other hand, the results indicated that economic incentive policies and mandatory implementation policies could affect the developers' willingness via perceived usefulness, while the others mainly influenced perceived ease of use.

Little research has focused on the interrelationships among the influencing factors of developers' willingness to adopt prefabricated housing. This study contributed to understanding the mechanism of developers' willingness from a systematic view and providing the priority of influencing factors. Several strategies were proposed to improve the practical implementation of prefabricated housing development.