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We attempt to construct a grey three-way conflict analysis model with constraints to deal with correlated conflict problems with uncertain information.

In order to address these correlated conflict problems with uncertain information, considering the interactive influence and mutual restraints among agents and portraying their attitudes toward the conflict issues, we utilize grey numbers and three-way decisions to propose a grey three-way conflict analysis model with constraints. Firstly, based on the collected information, we introduced grey theory, calculated the degree of conflict between agents and then analyzed the conflict alliance based on the three-way decision theory. Finally, we designed a feedback mechanism to identify key agents and key conflict issues. A case verifies the effectiveness and practicability of the proposed model.

The results show that the proposed model can portray their attitudes toward conflict issues and effectively extract conflict-related information.

By employing this approach, we can provide the answers to Deja’s fundamental questions regarding Pawlak’s conflict analysis: “what are the underlying causes of conflict?” and “how can a viable consensus strategy be identified?”

Researchers have not reached an agreement on which biomimetic shape has the best lubrication performance. This paper aims to study the influence of microtexture size, shape and direction on bearing capacity, end leakage, friction coefficient and wear of oil film.

Different oil film thickness equations considering the microtexture of bearing surface are gained. The two-dimensional finite difference equation and the calculation equation of wear are established.

The theoretical research shows that the wear value and the wear ratio when long side is perpendicular to the axial direction of the bearing are generally lower than when the long axis is parallel to the axial direction of bearing. The theoretical and experimental results show that the appropriate microtexture shape, such as circular dimple, crescent-shaped dimple, triangular dimple and fish-shaped dimple can improve effectively the lubrication performance of journal bearing and reduce the friction coefficient.

The research has great significance to reduce friction and improve the wear resistance of equipment.

The purpose of this paper is to understand what inhibit or facilitate cloud computing (CC) assimilation.

The authors investigate the effects of two enablers, top management support (TMS) and government support (GS), and two inhibitors, organization inertia (OI) and data security risk (DSR) on CC assimilation. The authors posit that enablers and inhibitors influence CC assimilation separately and interactively. The research model is empirically tested by using the field survey data from 376 Chinese firms.

Both TMS and GS positively and DSR negatively influence CC assimilation. OI negatively moderates the TMS–assimilation link, and DSR negatively moderates the GS–assimilation link.

The results indicate that enablers and inhibitors influence CC assimilation in both separate and joint manners, suggesting that CC assimilation is a much more complex process and demands new knowledge to be learned.

For these firms with a high level of OI, only TMS is not enough, and top managers should find other effective way to successfully implement structural and behavioral change in the process of CC assimilation. For policy makers, they should actively play their supportive roles in CC assimilation.

A new framework is developed to identify key drivers of CC assimilation along two bipolar dimensions including enabling vs inhibiting and internal vs external.

The purpose of this paper is to investigate the government roles in cloud computing assimilation along two dimensions: government regulation and government support.

A research model was developed to depict the dual roles of government regulation and government support in cloud computing assimilation as well as the mediating effect of top management support (TMS). Using survey data collected from 376 Chinese firms that have already adopted cloud services, the authors tested the research model.

The impacts of both government regulation and government support on cloud computing assimilation are partially mediated by TMS. Government support exerts stronger impacts on TMS than government regulation.

This study extends the current information systems literature by highlighting the specific mechanisms through which governments influence firms’ assimilation of cloud computing.

Governments in developing countries could actively allocate funds or enact policies to effectively encourage cloud computing assimilation.

This study would complement previous findings about government regulation, and develop a more holistic understanding about the dual roles of governments in information technology innovation assimilation.

Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design.

Six Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card sorting of consumers and cluster analysis. Finally, the consumers scored the 32 product specimens through a 5-level rating semantic differential scale questionnaire of six Kansei word pairs. The researchers verified the consumers' emotional preferences through principal component analysis and established the relationship between Kansei words and design elements of color through partial least squares.

The study found consumers' emotional preferences: elegant, minimalist, formal, casual, mature, practical and distinctive style. Besides white, black, gray, blue, consumers will also like red and yellow-red in the future. The crucial findings of this study are to get recommended guidelines that consumers' emotional preferences match the corresponding design elements.

The study's findings can be used to style the design of men's plain-color shirts and guide online marketers and designers to design apparel that meets consumers' emotional needs to develop consumers' sustainability reliance on clothing. This study also explains the overall process and methodology for integrating consumer preferences and product design elements.

This article examines the influence of Daoist nothingness on leadership in growing Chinese small and medium enterprises (SMEs). Daoism is based on a “letting-go” approach through maintaining inherent openness, which challenges goal-oriented and hierarchical approaches typical of Western and Confucian leadership theories. This facilitates the cross-fertilization of ideas related to the effective management of smaller firms.

This study focuses on SME leaders in a group of 12 growing SMEs in the Shanghai logistics industry in China. Narrative and semi-structured interviews explored emerging aspects beyond the established model of leadership associated with reputation-building. This led to in-depth, thick descriptions, broadening our understanding of leadership and reputation-building.

SME leaders follow nothingness by continuously adopting a letting-go approach which spontaneously fosters reputation-building. By maintaining inherent openness, nothingness functions as an enabling principle that mobilizes multi-beings leading to reputation-building in unintended ways.

A greater plurality of empirical and methodological contexts in Western and non-Western countries helps to understand the dynamics and intersection of Daoist nothingness, leadership and reputation-building.

SME leaders recounted how they discursively practised nothingness for extended periods in their everyday practice. The study shows the significance of nothingness for SME leaders who aspire to grow their businesses by reputation-building among salient stakeholders.

Daoist nothingness provides insights into the distinctive approach of Chinese SME leaders and their relationships with local and distant stakeholders. By engaging in active non-action they relax pre-determined intentions and immerse themselves in the process of leading, where the connections between goals and processes are automatically animated. Such an approach differs from the top-down and goal-oriented approach to leadership adopted in many Western SMEs.

This paper makes two theoretical contributions. First, it indicates the powerful influence of Daoist nothingness on leadership by drawing on the broader context of entrepreneurship in Chinese SMEs. Secondly, it enriches existing concepts such as reputation by endowment and reputation borrowing by demonstrating how Daoist nothingness silently fosters both local reputation and generalized reputation.

Neuromarketing is a marketing communication field that applies neuroscience and physiological research tools to study consumer behavior toward stimuli, viz., ads and brands. This study aims to assess research trends in the neuromarketing field on the most influential journals, authorships, countries, citations and co-occurrences. The Scopus database is used to analyze identified articles from 2013 to 2022 and for the eligible research articles, a “systematic methodological review” (SMR) on consumer behavior through neuromarketing approach was done. “Visualization of Science (VOS)” viewer and “Biblioshiny” by R-studio software have been used for mapping the keyword analysis, co-citation analysis and author occurrence analysis. It was further found that of the top 10 academic institutions, the list is dominated by the six Asian institutions. It was further witnessed that journal “Physiology and Behavior” is trending as the most dedicated and emerging journals on neuromarketing and consumer behavior. Asian nations such as Bangladesh, China, India, Indonesia, etc., are turning out to be an emerging collaborators and publishers in this niche area of research, thereby giving tough competition to most developed countries. The findings of the thematic mapping show that neuromarketing is itself a very novel and newest area of study and topics such as “human marketing,” “neuromarketing,” “consumer behavior” and “electroencephalography” are new dimensions that can be looked upon in future.

The advent of the new retail era witnessed the consumers’ demand shift from on the traditional product quality to on the full supply chain service quality, and product service and service manufacturing is gradually taking shape. The purpose of this paper is to propose whether there is a “quality bridge” in the dynamic evolution process of retail service supply chain (RSSC) and discuss the system role, steady-state characteristics and dynamic evolution mechanism of service quality in this dynamic evolution process.

This paper proposes the dissipation system structure of the RSSC under the steady-state quality constraint, constructs a Markov chain model (MCM) for the evolution of the service quality of RSSC, and tests the objective existence of the steady-state distribution of the service quality by taking Chinese HJ retail enterprises as samples.

The research value of this study is summarized as follows. The research finds that the evolution of service quality of RSSC is a dynamic and non-linear growth process, which has significant characteristics of complex adaptability and steady-state convergence. The study finds that the quality evolution process of the RSSC is a steady-state convergence process, and there is a steady-state distribution of quality in its co-evolution, in which different process input levels have a significant positive impact on the stable level of quality state. The study finds that the steady state of quality plays a crucial role in the collaborative evolution of the RSSC, that is, when the service quality reaches a certain steady state distribution, the operating efficiency and profit level of the whole chain will show an “explosive” growth trend.

Quality bridge, an original concept in this paper, represents the role of quality steady-state in the operation of RSSC. Based on Markov chain and system simulation tools, this paper verifies the existence of steady-state service quality and its positive effect on the co-evolution and sustainable development of RSSC. When the service quality reaches a certain steady distribution, the operating efficiency and income level of the whole chain will show n trend of explosive growth.

This study aims to explore a methodology based on the Kano model. And use this method to determine user requirement attributes in the field of school uniform customization. To construct a set of processes that can be used as a reference for constructing a clothing customization platform.

An optimized quantitative Kano model was applied. Initially, a survey was conducted to assess the current market for customized school uniforms in China. Subsequently, a Kano attribute questionnaire was developed, and experts from both supply and procurement sectors were invited to evaluate it. This was followed by categorizing user demands based on the Kano model’s evaluation criteria and conducting a validity analysis using Cronbach’s alpha coefficient. The priority ranking of user demands was determined through a sensitivity analysis of better-worse coefficients. Ultimately, a platform was established, and a fuzzy comprehensive evaluation was conducted.

Regarding user demands, procurement-side demand elements prioritize modular design, fabric libraries and online reviews. In contrast, supply-side demand elements focus on style product libraries, layout adaptation to user habits and the preview effects of 3D models. Elements such as qualification verification, personal information uploading, design draft archiving and main tag categorization have a lesser impact on user satisfaction.

The results of the study provide a complete methodological reference for the construction of a garment customization platform. By applying the Kano model, this study categorizes and filters the demands of users for school uniform customization design platforms in China and establishes a 3D virtual display platform aimed at improving user satisfaction.