Yuchun Xiao, Xiyan Zheng, Wenan Pan and XiaoXia Xie
The purpose of this paper is to study the effects of team trust and individual trust on cooperative performance and to examine the role of relationship commitment.
Abstract
Purpose
The purpose of this paper is to study the effects of team trust and individual trust on cooperative performance and to examine the role of relationship commitment.
Design/methodology/approach
Statistical analysis on questionnaire data from 245 team members was used to assess relationship between trust, relationship commitment and cooperative performance.
Findings
The results show that both the team trust and the individual trust are positively correlated with cooperative performance. The indirect effect of team trust on cooperative performance mediated by relationship commitment is significantly greater than its direct effect. However, the indirect effect of individual trust on cooperative performance mediated by relationship commitment is significantly less than its direct effect.
Originality/value
Previous researches about the trust between teams focused on the team trust which did not match with the reality, especially in China, a country that thinks highly of interpersonal relationship. The paper first considers the effects of both the team trust and the individual trust on cooperative performance and compares these effects with the effects mediated by relationship commitment.
Details
Keywords
Wei Liu, Xiyan Han, Xiuwei Cao and Zhifeng Gao
Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing…
Abstract
Purpose
Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing interest in organic food products and sustainable agriculture. This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption.
Design/methodology/approach
The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants are regular consumers who are 18 years old or above and had bought fresh ginger within the past 12 months.
Findings
The results show that consumers prefer organic product certification labeling ginger to conventional ginger, preferred to purchase ginger at wet markets to at supermarkets or online, and preferred either ginger with regional public brand or private brand to unbranded ginger. Results also indicate that age, education level, income, purchasing experience of organic and branded ginger, and cognition of ginger health benefits are the sources of heterogeneity in consumer preferences for organic ginger.
Originality/value
This study contributes to ginger growers, marketers and policy makers. This study tracks how consumers' preferences change under different attribute combinations, capture the complex preference structure of consumers, and help reveal the motivations behind consumers' preferences for organic ginger. These findings will be crucial for developing marketing strategies, promoting organic products, and meeting consumer needs.