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Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing interest in organic food products and sustainable agriculture. This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption.

The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants are regular consumers who are 18 years old or above and had bought fresh ginger within the past 12 months.

The results show that consumers prefer organic product certification labeling ginger to conventional ginger, preferred to purchase ginger at wet markets to at supermarkets or online, and preferred either ginger with regional public brand or private brand to unbranded ginger. Results also indicate that age, education level, income, purchasing experience of organic and branded ginger, and cognition of ginger health benefits are the sources of heterogeneity in consumer preferences for organic ginger.

This study contributes to ginger growers, marketers and policy makers. This study tracks how consumers' preferences change under different attribute combinations, capture the complex preference structure of consumers, and help reveal the motivations behind consumers' preferences for organic ginger. These findings will be crucial for developing marketing strategies, promoting organic products, and meeting consumer needs.

Torque is one of the main loads acting on the aircraft wing, the horizontal tail and the vertical tail. In flight load measurement, due to the significant influence of the bending moment and the shear force on the strain gauge, the accuracy of torque measurement is usually low. Therefore, aircraft torque measurement is difficult. Based on the characteristics of a certain type of horizontal tail, a measurement method for the torque with high accuracy was proposed in this paper.

A new simplified torque measurement method for the all-moving horizontal tail was proposed based on the spiral driver. The feasibility of the method and key points of the tests were analyzed and studied through a virtual load calibration test.

Based on the results of the real load calibration test, the torque load equation with high accuracy was established, and the torque measurement was achieved in load flight tests.

However, the proposed method is based on the structure of the spiral driver. If there is generally no spiral driver at the aircraft wings and vertical tails, then the appropriate torque measurement method needs to be derived according to the specific object.

The research in this paper provides a new idea for the torque measurement of aircraft structures, which can be used for the torque measurement of subsequent aircraft types.