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The purpose of this study is to examine the role of customer experience moderating the relationship between reputation (online consumer reviews) and price premium.

This paper collected half-year period transaction of Nokia 5230XM and Kingston SD card from Taobao.com, the largest e-commerce platform in China. This paper combined theoretical analysis and empirical analysis together. Two-stage regression and logistic regression analysis was applied in this empirical analysis. The sensitivity analyses (robustness check) were also conducted in this paper.

Customer experience negatively moderates reputation price premium; thus, the positive effect of the reputation system is weaker for the experienced customer than for the naïve customer. Customers with more experience are less likely to pay the price premium and rely on a reputation system.

The results help sellers to strategize in the online marketplace. Sellers that wish to compete in the e-market must understand the type of customers they are addressing and differentiate the way they treat customers based on the level of customer experience.

This research contributes to the reputation management and customer behavior literature by identifying the effects of customer experience on the relationship between the reputation system and price premium. The results address the conflicts found in previous studies by extending the explanation of the negative reputation price premium.

Cooperation in agriculture and agricultural products trade is a new driving force for Sino-Russian cooperation in economy and trade in recent years. Driven by the interests and needs of both countries, a Free Trade Zone (FTZ) on the Chinese territory facing Russia, the Heilongjiang FTZ, has been established, and agricultural cooperation has attracted much attention within the FTZ framework. This chapter aims to analyze and explain the prospects of Sino-Russian agricultural cooperation under the framework of the Heilongjiang FTZ based on the current situations of cooperation. The author concludes that the Heihe and Suifenhe Areas in Heilongjiang FTZ are developed with a focus on Sino-Russian agricultural cooperation. This chapter is innovative because it combined the traditional research perspective on Sino-Russian agricultural cooperation with that under the FTZ framework. The author thinks that to facilitate the cooperation between the two countries in agriculture under the FTZ, the two governments must cooperate more extensively. Besides, they need to discuss the establishment of infrastructures like a joint agricultural product R&D centre and a digital development centre for agriculture. Meanwhile, the schemes of dispute settlement and risk-sharing should be addressed as well.

This article aims to predict the rapid track geometry change in the short term with a higher detection frequency, and realize the monitoring and maintenance of the railway state.

Firstly, the ABA data needs to be filtered to remove the DC component to reduce the drift due to integration. Secondly, the quadratic integration in frequency domain for concern components of the vertical and lateral ABA needs to be done. Thirdly, the displacement in lateral of the wheelset to rail needs to be calculated. Then the track alignment irregularity needs to be calculated by the integration of lateral ABA and the lateral displacement of the wheelset to rail.

By comparing with a commercial track geometry measurement system, the high-speed railway application results in different conditions, after removal of the influence of LDWR, identified that the proposed method can produce a satisfactory result.

This article helps realize detection of track irregularity on operating vehicle, reduce equipment production, installation and maintenance costs and improve detection density.

High-silicon chromium iron (HSCI) has been used in ground grids in southern China, while there was a lack of study on its corrosion behavior in this soil environment. The purpose of this paper is to discover the corrosion of HSCI in acidic and alkaline soil solutions.

The original defects on the HSCI surface were observed using optical microscopy, and the corrosion behavior of the HSCI in the acidic and alkaline soil solutions were jointly detected using electrochemical measurements and scanning electron microscopy/energy dispersive spectrometer.

The results showed the corrosion rates of the HSCI in the acidic and alkaline soil solutions were limited, and the high contents of Cr and Si in matrix was responsible for its high corrosion resistance. The HSCI showed a similar corrosion tendency in the two solutions, while its corrosion rate in the acid soil solution was higher than that in the alkaline soil solution. The corrosion pits on the specimen surface were originated from the original defects in matrix, and the edges of the corrosion pits were more rounded than the original defects after 720 h immersion in the two solutions. The original defects in the HSCI matrix played a significant role in the corrosion process.

The paper discovered the corrosion evolution of HSCI in the acidic and alkaline soil solutions. What is more, the acceleration role of the original defects on the corrosion of the HSCI in the acidic and alkaline soil solutions was discovered in the paper. The results are beneficial for the material selection of ground grid equipment in engineering.

Drawing on a mission approach, this study investigates the application of integrated reporting (IR). It also explores its role in shaping organisations' internal processes in Chinese state-owned enterprises (SOEs) and the China General Nuclear Power Corporation (CGN).

We employed a case study method and collected data by conducting semi-structured interviews with CGN managers and analysing their reports and appropriate documents.

Our findings reveal that the CGN is motivated by its mission and vision to adopt IR rather than by other common motivations, such as legitimacy, strategy and stakeholder pressure. IR practice contributes to implementing its mission and vision through direct and indirect methods, covering the changes in design archetypes and subsystems that meet the nature of reorientation changes that belong to first-order transition.

This study extends empirical evidence of IR at the firm level in China and provides in-depth insights into how IR is implemented in Chinese SOEs. Our findings may be helpful for policymakers to review and develop policies. For instance, the government might consider integrating IR frameworks into current reporting and mandate listed companies to adopt IR. However, our data are from one company, the only Mainland Chinese Company recognised by the IIRC database.

This study provides an innovative approach to analysing IR and offers managers insight into how IR practice benefits the mission’s implications.

Between 1840s and 1940s, 27 occidental concessions have been created in several cities in China which represented difficult signs and memories for Chinese. Nowadays, these territories are experiencing a joint phenomenon of heritagization and tourismification which makes them experimental theaters for modern urban life and identity. Taking the former concessions of Tianjin as place study, the purpose of this study is to analyze the role of the heritage and tourism in the former concessions in city branding and more specifically the actors, approaches and products of this phenomenon.

This research draws on the comparison and analysis of two place studies in China. The authors base their analysis on semi-structured interviews in Chinese with previously identified stakeholders. In all, 20 individuals, including developers, public authority representatives, business owners, academics and conservation association members, were interviewed. This research was completed, updated and triangulated by content analysis of Web-based materials; official documents such as urban plans, guidelines and urban and tourism strategies collected during the fieldwork, as well as non-intrusive spatial observations of the concession and its various developments.

The results of this study show that the heritage in the former concessions has become an attractive tool for the city branding through tourism development, often led by the public actors with the participation of private entrepreneurs.

This study looks at the hybrid dimensions of the former concessions in China. It provides a better understanding of the co-action of heritage and tourism in the processes of territorial rehabilitation, which contributes to both the practitioners and researchers in this domain.

Negative brand engagement represents a pervasive and persistent feature of interactivity in online contexts. Although existing research suggests that consumer negativity is potentially more impactful or detrimental to brands than its positive counterpart, few studies have examined negative brand-related cognitions, feelings and behaviours. Building on the concept of brand engagement, this study aims to operationalise negative online brand engagement.

This paper presents the results of nine studies that contributed to the development and validation of the proposed scale. Building on the concept of engagement, Studies 1–3 enhanced the construct conceptualisation and generated items. Study 4 involved validation with an academic expert panel. The process of measure operationalisation and validation with quantitative data was completed in Studies 5–8. Finally, the scale's nomological validity was assessed in Study 9.

The results confirm the multidimensional nature of negative online brand engagement. The validated instrument encompasses four dimensions (cognition, affection, online constructive behaviour and online destructive behaviour), captured by 17 items.

Progress in understanding and dealing with negative online brand engagement has been hampered by disagreements over conceptualisation and the absence of measures that capture the phenomenon. This work enhances managerial understanding of negativity fostering strategies that protect brand engagement and improve firm performance.

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.

The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.

The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.

First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.

The purpose of this paper is to establish a more reasonable evaluation system and model for the development level of rural tourism, and provides a method for quantifying the development level of regional rural tourism.

This paper provides a method for evaluating the development level of rural tourism, constructs an evaluation index system according to the connotation of rural tourism, then calculates the index weight by entropy method, and makes a comprehensive evaluation by grey relational analysis. Taking the development of rural tourism in 11 cities in Jiangxi Province as the research object, the ranking results of 11 cities were obtained by using grey relational analysis.

The overall development level of rural tourism in Jiangxi Province is positive, but the spatial distribution is uneven, showing the characteristics of “low-level aggregation and high-level dispersion”. The barrier model diagnoses that the degree of financial input is the biggest constraint to the development level of rural tourism in Jiangxi Province.

This study puts forward an evaluation model based on entropy weight and grey relational analysis, which is an important supplement to the grey relational analysis method system and has a positive role in promoting the quantitative evaluation of regional rural tourism level.

This paper aims to analyze high-quality papers on the research of electronic word-of-mouth (eWOM) for product and service quality improvement from 2009 to 2022, in order to fully understand their historical progress, current situation and future development trend.

This paper adopts the bibliometrics method to analyze the relevant literature, including publishing trend and citation status, regional and discipline area distribution, and influential publications. Secondly, the VOSviewer is used for literature co-citation analysis and keyword co-occurrence analysis to obtain the basic literature and research hotspots in this research field.

Firstly, the study finds that the number of publications basically shows an increasing trend, and those publications are mainly published in tourism journals. In addition, among these papers, China has the largest number of publications, followed by the USA and South Korea. Through co-citation analysis of literature and keyword co-occurrence analysis, 22 foundational papers and six main research topics are obtained in this paper. Finally, this paper elaborates on the development trend of the research topic and future research directions in detail.

This is the first paper that uses bibliometrics to analyze and review relevant researches on eWOM for product and service quality improvement, which is helpful for researchers to quickly understand its development status and trend. This review also provides some future research directions and provides a reference for further research.