Yajun Wang, Xinyu Meng, Chang Xu and Meng Zhao
This paper aims to analyze high-quality papers on the research of electronic word-of-mouth (eWOM) for product and service quality improvement from 2009 to 2022, in order to fully…
Abstract
Purpose
This paper aims to analyze high-quality papers on the research of electronic word-of-mouth (eWOM) for product and service quality improvement from 2009 to 2022, in order to fully understand their historical progress, current situation and future development trend.
Design/Methodology/Approach
This paper adopts the bibliometrics method to analyze the relevant literature, including publishing trend and citation status, regional and discipline area distribution, and influential publications. Secondly, the VOSviewer is used for literature co-citation analysis and keyword co-occurrence analysis to obtain the basic literature and research hotspots in this research field.
Findings
Firstly, the study finds that the number of publications basically shows an increasing trend, and those publications are mainly published in tourism journals. In addition, among these papers, China has the largest number of publications, followed by the USA and South Korea. Through co-citation analysis of literature and keyword co-occurrence analysis, 22 foundational papers and six main research topics are obtained in this paper. Finally, this paper elaborates on the development trend of the research topic and future research directions in detail.
Originality/value
This is the first paper that uses bibliometrics to analyze and review relevant researches on eWOM for product and service quality improvement, which is helpful for researchers to quickly understand its development status and trend. This review also provides some future research directions and provides a reference for further research.
Details
Keywords
Abstract
Purpose
Brand alliance strategy is a popular strategy for multinational enterprises entering foreign markets, especially when domestic firms in the host market have a relatively weaker brand image. However, Volvo Construction Equipment's failure to acquire a domestic firm in China (Shandong Lingong Construction Machinery Company Limited [SDLG]) challenges existing management theory. Thus, the purpose of this study is to understand the reasons behind the failure of a leading international brand’s acquisition of a local brand in a fast-growing developing country.
Design/methodology/approach
This paper conducted a case study to illustrate how Volvo failed to benefit from the dual-brand strategy by analyzing its brand architecture strategy, the industry specificity of its heavy equipment, issues around its complex dealership and the implementation of optimal distinctiveness for the Volvo brand after acquiring SDLG.
Findings
Although Volvo’s dual-brand strategy with SDLG was theoretically valid, in practice, the strategy made the two brands very distinct in their business-to-business (B2B) consumers’ perception and dealers’ operation. Given a wrong estimation of Chinese demand in its premium market, Volvo, which targeted only the Chinese premium market, failed to benefit from its brand alliance with SDLG in the Chinese market.
Originality/value
The analysis of Volvo’s acquisition of SDLG enriches the current theory of international business and brand management. In particular, the results provide new insights into how leading international brands can avoid potential failure in a fast-growing market. Moreover, this paper highlights the difference of branding strategy in the B2B and business-to-consumer markets, which carries value to business executives.
Details
Keywords
Lijun Meng, Xinyu Li and Xin Tan
A fiber Bragg grating (FBG) sensor was designed to measure the door gap of automobile bodies.
Abstract
Purpose
A fiber Bragg grating (FBG) sensor was designed to measure the door gap of automobile bodies.
Design/methodology/approach
The gap sensor was designed through a combination of the sliding wedge and cantilever beam, involving a magnetic force installation and arc structure of the force transmission point. Moreover, the sliding block adopted an anti-magnetic and wear-resistant material and the temperature compensation of the two FBGs was conducted. The magnetic force and contact stress of the sensor were examined to ensure that the sensor exhibited a certain magnetic attraction force and fatigue life. The performance of the gap sensor was examined experimentally.
Findings
The sensor could measure gaps with dimensions of 5 mm to 11 mm, with a sensitivity and measurement accuracy of 150.9 pm/mm and 0.0063% F.S., respectively. Moreover, the sensor exhibited a small gap sensitivity, with a repeatability error of 0.15%, anti-creep properties and magnetic interference abilities.
Originality/value
The sensor is compact and easy to install, as well as use for multiple sensor locations, with a maximum size of 43 mm, a mass of 26 g and installation type of magnetic suction. It can be used for high-precision static and dynamic measurements of the door inner clearance with a resolution of 0.013 mm to improve the efficiency of internal clearance on-line analysis and assembly quality inspection.
Details
Keywords
Abstract
Purpose
The purpose of this paper is to introduce an improved system identification method for small unmanned helicopters combining adaptive ant colony optimization algorithm and Levy’s method and to solve the problem of low model prediction accuracy caused by low-frequency domain curve fitting in the small unmanned helicopter frequency domain parameter identification method.
Design/methodology/approach
This method uses the Levy method to obtain the initial parameters of the fitting model, uses the global optimization characteristics of the adaptive ant colony algorithm and the advantages of avoiding the “premature” phenomenon to optimize the initial parameters and finally obtains a small unmanned helicopter through computational optimization Kinetic models under lateral channel and longitudinal channel.
Findings
The algorithm is verified by flight test data. The verification results show that the established dynamic model has high identification accuracy and can accurately reflect the dynamic characteristics of small unmanned helicopter flight.
Originality/value
This paper presents a novel and improved frequency domain identification method for small unmanned helicopters. Compared with the conventional method, this method improves the identification accuracy and reduces the identification error.
Details
Keywords
Xinyu Mei, Feng Xu, Zhipeng Zhang and Yu Tao
Workers' unsafe behavior is the main cause of construction safety accidents, thereby highlighting the critical importance of behavior-based management. To compensate for the…
Abstract
Purpose
Workers' unsafe behavior is the main cause of construction safety accidents, thereby highlighting the critical importance of behavior-based management. To compensate for the limitations of computer vision in tackling knowledge-intensive issues, semantic-based methods have gained increasing attention in the field of construction safety management. Knowledge graph provides an efficient and visualized method for the identification of various unsafe behaviors.
Design/methodology/approach
This study proposes an unsafe behavior identification framework by integrating computer vision and knowledge graph–based reasoning. An enhanced ontology model anchors our framework, with image features from YOLOv5, COCO Panoptic Segmentation and DeepSORT integrated into the graph database, culminating in a structured knowledge graph. An inference module is also developed, enabling automated the extraction of unsafe behavior knowledge through rule-based reasoning.
Findings
A case application is implemented to demonstrate the feasibility and effectiveness of the proposed method. Results show that the method can identify various unsafe behaviors from images of construction sites and provide mitigation recommendations for safety managers by automated reasoning, thus supporting on-site safety management and safety education.
Originality/value
Existing studies focus on spatial relationships, often neglecting the diversified spatiotemporal information in images. Besides, previous research in construction safety only partially automated knowledge graph construction and reasoning processes. In contrast, this study constructs an enhanced knowledge graph integrating static and dynamic data, coupled with an inference module for fully automated knowledge-based unsafe behavior identification. It can help managers grasp the workers’ behavior dynamics and timely implement measures to correct violations.
Details
Keywords
Xiaodi Xu, Shanchao Sun, Yang Fei, Liubin Niu, Xinyu Tian, Zaitian Ke, Peng Dai and Zhiming Liang
This article aims to predict the rapid track geometry change in the short term with a higher detection frequency, and realize the monitoring and maintenance of the railway state.
Abstract
Purpose
This article aims to predict the rapid track geometry change in the short term with a higher detection frequency, and realize the monitoring and maintenance of the railway state.
Design/methodology/approach
Firstly, the ABA data needs to be filtered to remove the DC component to reduce the drift due to integration. Secondly, the quadratic integration in frequency domain for concern components of the vertical and lateral ABA needs to be done. Thirdly, the displacement in lateral of the wheelset to rail needs to be calculated. Then the track alignment irregularity needs to be calculated by the integration of lateral ABA and the lateral displacement of the wheelset to rail.
Findings
By comparing with a commercial track geometry measurement system, the high-speed railway application results in different conditions, after removal of the influence of LDWR, identified that the proposed method can produce a satisfactory result.
Originality/value
This article helps realize detection of track irregularity on operating vehicle, reduce equipment production, installation and maintenance costs and improve detection density.
Details
Keywords
Yupeng Shi, Xinyu Wang and Siyu Zhang
The purpose of this study is to discover the uniqueness of China's online livestreaming industry and to make preliminary predictions about its future.
Abstract
Purpose
The purpose of this study is to discover the uniqueness of China's online livestreaming industry and to make preliminary predictions about its future.
Design/methodology/approach
Providing a panoramic description of China's online livestreaming industry and a comparative analysis with other countries' online livestreaming industries.
Findings
China's online livestreaming industry is world leader in general. In terms of user size and age structure, although China has a high proportion of online livestreaming users, the proportion of anchors is not high, while the age structure of users in both China and other countries shows the characteristics of younger users. In terms of policy, the difference between China and foreign support in online livestreaming is small, but developed countries have stricter regulations.
Originality/value
The research in this paper has great significance in gaining an in-depth understanding of the development status and trends of China's online livestreaming industry and in designing accurate support policies.
Details
Keywords
Xiu-e Zhang, Liu Yang, Xinyu Teng and Yijing Li
Based on the attention-based view (ABV), this study examines the mechanism of external pressure and internal managerial interpretation affecting the promotion of green…
Abstract
Purpose
Based on the attention-based view (ABV), this study examines the mechanism of external pressure and internal managerial interpretation affecting the promotion of green entrepreneurial orientation (GEO) of agricultural enterprises.
Design/methodology/approach
Based on data collected from 208 agricultural enterprises in China, the conceptual model was tested by using hierarchical regression.
Findings
The results show that managerial interpretation can affect the promotion of GEO. Command and control regulation, market-based regulation and green market pressure are important external pressures that affect the promotion of GEO. In addition, managerial interpretation mediates the relationship between command and control regulation and GEO, market-based regulation and GEO, as well as green market pressure and GEO.
Practical implications
This study proposes a key path for promoting the adoption and implementation of GEO by agricultural enterprises. The research results provide experience for emerging and developing countries to promote the GEO of agricultural enterprises, which is helpful to alleviate the environmental problems caused by the development of agricultural enterprises.
Originality/value
For the first time, this study introduced the ABV into the research of GEO. The research results enrich the theoretical perspective of GEO and expand the research field of the ABV. In addition, this study fills the research gap that existing research has not paid enough attention to the internal driving factors of GEO and opens the black box between the external pressure and GEO.
Details
Keywords
Xinyu Nie, Liangyan Wang and Eugene Y. Chan
This study examines how the visual cues (i.e. positioning in cobranding advertising) influence the luxury evaluation.
Abstract
Purpose
This study examines how the visual cues (i.e. positioning in cobranding advertising) influence the luxury evaluation.
Design/methodology/approach
Through four experiments in different contexts, this study investigates the effects of the positioning of two brands in cobranding on luxury evaluation, the moderating role of product category and the mediating role of benefit understanding.
Findings
This study finds that the positioning of two brands in cobranding affects luxury evaluation. Specifically, vertical positioning benefits consumers’ attitude toward luxury compared with horizontal positioning. Results also elucidate that such an effect depends on the product category; that is, the effect of positioning on luxury only exists when the cobranded product belongs to the core (vs non-core) category of luxury. The benefit understanding explains the effects of the positioning and product category on the luxury attitude.
Research limitations/implications
This study contributes to the literature on luxury and cobranding by exploring the visual cues at the marketing communication level influencing the evaluation of luxury brands.
Practical implications
The findings provide important managerial guidelines for enhancing luxury cobranding effectiveness.
Originality/value
This study proposes positioning in cobranding advertisements as one of the antecedents affecting luxury cobranding evaluation. Accordingly, this study adopts a new perspective on visual perception, based on conceptual metaphor theory, which advances the theoretical and empirical knowledge of luxury cobranding.
Details
Keywords
Liang Xiao, Jiawei Wang and Xinyu Wei
Value co-creation (VCC) helps platforms establish competitive advantages. Unlike their traditional counterparts, social attribute is a key concept of social e-commerce platforms…
Abstract
Purpose
Value co-creation (VCC) helps platforms establish competitive advantages. Unlike their traditional counterparts, social attribute is a key concept of social e-commerce platforms. This study integrates VCC and social network theories, introduces relational embeddedness and divides this variable into economic and social relational embeddedness to explore its impact on VCC intention. This study also explores the mediating and moderating roles of customers' psychological ownership (CPO) and regulatory focus, respectively.
Design/methodology/approach
A questionnaire survey was conducted among users of mainstream social e-commerce platforms in China, and the relationship among the variables was revealed through a structural equation modeling of 464 valid responses.
Findings
The dimensions of relational embeddedness positively affect CPO and VCC intention, with social relational embeddedness exerting the strongest effect. CPO positively affects VCC intention and partially mediates the relationship between relational embeddedness and VCC intention. Promotion and prevention focus positively and negatively moderate the relationship between CPO and VCC intention, respectively.
Originality/value
This study expands the VCC research perspective and links the VCC concepts to social network dynamics. From the relational embeddedness perspective, this study identifies the type and intensity of relational embeddedness that promotes users' VCC intention and contributes to theoretical research on VCC and relational embeddedness. This study also introduces CPO as an intermediary variable, thus opening the black box of this mechanism, and confirms the moderating role of regulatory focus as the key psychological factor motivating users' VCC intention.