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Article
Publication date: 16 October 2009

Liping Zhang, Jun Xia, Xingyuan Song and Xiaofeng Cheng

With frequent floods occurring, and the fast economic development in China, attention must be paid to flood prevention, water supply, and forecasting precision. In particular…

224

Abstract

Purpose

With frequent floods occurring, and the fast economic development in China, attention must be paid to flood prevention, water supply, and forecasting precision. In particular, mid‐ and long‐term runoff prediction is being paid more and more attention by researchers, and it is also the most difficult problem to solve. The purpose of this paper is to apply chaos phase space theory to forecast river run off.

Design/methodology/approach

Because the hydrologic system is a complicated huge system, there exist high non‐linear characteristics in the space‐time change of hydrologic factors. According to theory of chaotic phase space, the paper established four models of the single‐point, multi‐point, lineal, and three‐parameter D(m,τ,k) models, they have stronger non‐linear mapping function and much more information in the time series than traditional ways.

Findings

The results of calculation show that the models are highly effective and worthy of popularization and application. It is reasonable and superior to use these models in mid‐ and long‐term hydrologic prediction.

Research limitations/implications

The method cannot reduce or eliminate the un‐prediction parts caused by the inner random factors, such as the noise information of the observed data.

Practical implications

The models are applied in the long‐term runoff prediction of Baishan reservoir.

Originality/value

The new approach of hydrology forecasting due to the theory of chaotic phase space. The paper is aimed at hydrology forecasting researches and engineers, especially those who dealt with the mid‐ and long‐term prediction.

Details

Kybernetes, vol. 38 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 17 April 2023

Geeta Marmat

This study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory…

1766

Abstract

Purpose

This study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).

Design/methodology/approach

Since brand anthropomorphism is successfully established in branding research, this study takes cognitive characteristics of brand trust and emotional characteristic of brand love from extant literature to develop a conceptual framework for transformation of brand trust (cognition) into brand love (emotion). This study situates the relationship in the context of market uncertainty due to the COVID-19 pandemic. It focuses in the development of the conceptual framework by taking cognitive components of brand trust and brand behavioural characteristics as moderator, in uncertain market situation.

Findings

Findings suggest that transition of brand trust (cognition) to brand love (emotion) is possible in uncertain situation, and brand behavioural characteristics moderate this relationship. Brand behavioural characteristics are brand innovativeness, brand ethicality, brand empathy, brand expertise and brand agility, which have the potential to further strengthen the relationship in the given situation.

Research limitations/implications

This research proposes a conceptual model and propositions that add a rich understanding to the relationship of brand trust and brand love, which requires empirical testing in any brand category context. Through a richer understanding of conditions and the underlying psychological mechanism, researchers and marketers, brand managers, policymakers and so forth can gain insights that aid strategic decision-making. Trusted brands can leverage on the situation by highlighting unique behavioural characteristics to establish a strong and sustainable long-term relationship.

Originality/value

The current research is an attempt to provide deeper insights from the perspective of CET, into the relationship of brand trust (cognition) and brand love (emotion) by introducing conditions under which a trusted brand becomes a lovable brand in uncertain market situation, thereby adding new knowledge to branding, customer-brand relationship sustainability, in uncertainty literature. The new perspective, that is CET, puts forward a novice view on the advantage of brand love over brand trust that could help in formulating strategic decisions in managing brands in crisis situation.

Details

Management Decision, vol. 61 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 7 August 2024

Ana Sousa and Paula Rodrigues

This research analysed visitors’ trust in and perceptions of the authenticity and value of the World Heritage (WH) brand based on theories of information seeking behaviour and…

94

Abstract

Purpose

This research analysed visitors’ trust in and perceptions of the authenticity and value of the World Heritage (WH) brand based on theories of information seeking behaviour and perceived value.

Design/methodology/approach

Data were obtained through a self-administrated online survey and the 818 questionnaires completed. Quantitative methods were applied including PLS-SEM modelling.

Findings

The findings show that trust in the WH brand influences individuals’ perceptions of WH sites (WHSs), and brand authenticity is an important determinant of visitors’ perceived WHS value.

Originality/value

This study extends the existing theoretical research on WH brand management and tourism behaviour by evaluating data on natural, tangible and intangible WHSs.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

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