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Article
Publication date: 15 February 2024

Xin-Zhou Qi, Eric Ping Hung Li, Zhuangyu Wei and Zhong Ning

This study examines the impact of university science parks’ (USPs) capabilities on revenue generation and introduces regional innovation as a moderating variable. This study aims…

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Abstract

Purpose

This study examines the impact of university science parks’ (USPs) capabilities on revenue generation and introduces regional innovation as a moderating variable. This study aims to provide insights into enhancing revenue generation and fully leveraging the role of USPs in promoting revenue generation.

Design/methodology/approach

This study employs system generalized method of moments (GMM) estimation for 116 universities in China from 2008 to 2020, using hierarchical regression analysis to examine the relationships between variables.

Findings

The findings suggest that USPs play a beneficial role in fostering revenue generation. Specifically, the provision of incubation funding demonstrates a positive correlation, while USPs size exhibits an inverted U-shaped pattern, with a threshold at 3.037 and a mean value of 3.712, highlighting the prevalent issue of suboptimal personnel allocation in the majority of USPs. Moreover, the analysis underscores the critical moderating influence of regional innovation, affecting the intricate interplay between USPs size, incubation funding and revenue generation.

Research limitations/implications

The single country (China) analysis relied solely on the use of secondary data. Future studies could expand the scope to include other countries and employ primary data collection. For instance, future research can further examine how regional development and USPs strategic plan impact revenue generation.

Practical implications

The study recommends that USPs managers and policymakers recognize the importance of incubation funding and determine the optimal quantity of USPs size to effectively foster revenue generation in USPs. Policymakers can use regional innovation as a moderating variable to reinforce the relationship between USPs size and incubation funding on revenue generation.

Social implications

The study’s findings can contribute to the strategic industry growth and economic development of nations by promoting revenue generation. Leveraging the role of USPs and implementing the study’s recommendations can strengthen innovation and technology capabilities, driving strategic industry growth and economic development. This can enhance global competitiveness and promote sustainable economic growth.

Originality/value

This study introduces regional innovation as a moderating variable and provides empirical evidence of its influence on the relationship between USPs size and incubation funding on revenue generation. This adds value to research to the existing literature on USPs and revenue generation by showcasing the importance of examining the regional impact in research and innovation.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

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Article
Publication date: 3 August 2010

Ji Eun Park, Jun Yu and Joyce Xin Zhou

Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles…

10743

Abstract

Purpose

Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness – sensory and cognitive – and consumer shopping styles.

Design/methodology/approach

The paper integrates the consumer innovativeness and consumer shopping styles literature. It is built on the premise that if consumer innovativeness is regarded as a general personality trait, then it would also be reflected in consumers' shopping approaches. A structural equation model is used to test the relationship between cognitive and sensory innovativeness and various shopping styles.

Findings

Sensory innovativeness and cognitive innovativeness can lead to different shopping styles. Cognitive innovators are inclined to show shopping styles such as quality consciousness, price consciousness, and confusion by overchoice. On the other hand, sensory innovators are inclined to have shopping styles such as brand consciousness, fashion consciousness, recreational orientation, impulsive shopping, and brand loyalty/habitual shopping.

Research limitations/implications

The research is based on a convenience sample of young consumers in a particular country – China. Generalizability of the results would depend on future research conducted in other cultures and consumers of other age groups.

Practical implications

The findings of this research help managers to develop a deeper insight into product development and marketing. Product form can be designed to appeal to the two different types of innovative consumers – cognitive innovators and sensory innovators. Marketing communication and brand management should be based on the shopping styles of these different types of innovative consumers. Furthermore, since the youth market in China represents an enormous opportunity for marketers, the paper provides valuable insights into this key market segment in one of the most important markets in the world.

Originality/value

The paper is the first step in exploring the relationship between consumer innovativeness and consumer shopping styles. It provides new insights into the shopping patterns of consumers who belong to different innovativeness types. In addition, it also makes a new contribution to the shopping styles literature by exploring potential antecedents to the various shopping styles.

Details

Journal of Consumer Marketing, vol. 27 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 22 January 2024

Xin Jin, Geoffrey Shen, Lizi Luo and Xin Zhou

Modular integrated construction (MiC) is an innovative and effective manufacturing-based method of construction that has become the mainstream development direction of projects in…

279

Abstract

Purpose

Modular integrated construction (MiC) is an innovative and effective manufacturing-based method of construction that has become the mainstream development direction of projects in Hong Kong (HK). However, large-scale promotion of MiC practice still needs efforts. A pressing concern is that the impact of relevant policies on stakeholders during project implementation is rarely explored in depth. Therefore, to fill the research gap, this study aims to investigate the influence of policies on stakeholders to drive the successful implementation of MiC in HK.

Design/methodology/approach

This study uses a strategy of multiple methods. First, a comprehensively literature review and survey were adopted to identify critical policies and stakeholders. Second, semi-structured interviews with 28 experts were conducted to quantify their relationships. Third, three policy–stakeholder networks at initiation, planning and design and construction stages were established using social network analysis.

Findings

Environmental protection policy, COVID-19 pandemic policy and environmental protection policy and quality acceptance standard for project completion are found to be the most important policies of the three stages, respectively. The HK government and developers are highlighted as prominent stakeholders influencing policy implementation at all three stages. The dynamics of the influence stakeholders receive from critical policies at different stages of MiC are discussed. Valuable recommendations are accordingly proposed to enhance the successful implementation of MiC projects from the perspective of various stakeholders.

Originality/value

This study contributes to the body of knowledge by considering the mediating influence of stakeholders during policy implementation in the MiC uptake, and is valuable in helping policymakers to deeply understand the influence of policies to further forward successful MiC implementation and practicality in HK.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 22 September 2020

John Thøgersen, Jessica Aschemann-Witzel and Susanne Pedersen

This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to…

973

Abstract

Purpose

This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country.

Design/methodology/approach

Representative consumer samples in Germany, France, China and Thailand (N ∼ 1,000 per country) completed an online survey on three levels of country image regarding Denmark and attitudes towards buying an organic food product from Denmark. Data were analyzed using confirmatory factor analysis and structural equation modelling.

Findings

The hierarchical country image model fitted the data well in the two European countries, but not in the two Asian countries. It appears that the hierarchical relationships proposed by the model require a high level of familiarity with and knowledge of the origin country and the product type.

Research limitations/implications

The application scope of the model is considerably narrower than implied by earlier research. Further research should combine data from a number of sources to investigate the model’s application further.

Practical implications

Exporters must pay attention to both the general image of their country and the image of their country with regard to their specific product category, as this impacts consumer product evaluations.

Originality/value

International trade and the success of export strategies ultimately depend on consumer acceptance in importing countries. This study demonstrates how consumer perception of imported products is affected by the exporting country’s image, which may be more or less elaborate and differentiated. It gives exporters new insight into how they can make their marketing effective when entering markets.

Details

European Journal of Marketing, vol. 55 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Open Access. Open Access
Article
Publication date: 1 March 2024

Ahsan Siraj, Yongming Zhu, Shilpa Taneja, Ehtisham Ali, Jiaxin Guo and Xihui Chen

With rapidly changing marketing landscape, nowadays, the formulation of various marketing strategies is increasingly focused on how consumers tend to make decisions. To meet the…

4364

Abstract

Purpose

With rapidly changing marketing landscape, nowadays, the formulation of various marketing strategies is increasingly focused on how consumers tend to make decisions. To meet the highly demanding consumer expectations, market segmentation can be used as an important marketing strategy. Due to gender marketing concept familiarity in the contemporary world, gender difference is one of the reference features in the process of market segmentation for marketers. This research is aimed to examine various determining factors that foster consumer purchase decision-making and the differences between consumers of different genders while making shopping and purchase decisions with special reference to an emerging economy, i.e. Pakistan.

Design/methodology/approach

Based on a cross-sectional sample of 367 consumers, the study adapted Sproles and Kendall's (1986) Consumer Style Inventory (CSI) to scrutinize the decision-making of both genders in Pakistan. For data analysis, the exploratory and confirmatory factor analysis in addition to the structural equation modeling has been used.

Findings

The study emphasized that, with the exception of quality awareness, brand consciousness, fashion consciousness, option overload and price consciousness greatly affect buying decisions. In addition, when it comes to consumer purchase decision-making, significant gender variations were discovered for both fashion consciousness and price consciousness.

Originality/value

Drawing upon the distinctive cultural characteristics of Pakistan and its people, in-depth research was conducted on purchasing behaviors of Pakistani consumers and the decision-making characteristics of customers of different genders were summarized. The outcomes are expected to make a significant contribution to the field of gender marketing by organizations.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 4
Type: Research Article
ISSN: 1985-9899

Keywords

Available. Open Access. Open Access
Article
Publication date: 17 June 2024

Daniel Espinosa Sáez, Elena Delgado-Ballester and José Luis Munuera Alemán

In a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many…

557

Abstract

Purpose

In a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many established companies, some companies have begun to adapt to SE by incorporating its value propositions into their business models. Therefore, the purpose of this paper is to study the role of consumer innovativeness, brand levels and the need for uniqueness on the way to attitudes and intentions to participate in SE.

Design/methodology/approach

This study collected the data through an online user survey, achieving a total sample of 717. The data were first analyzed using structural equation modeling and then combined with the use of the PROCESS macro.

Findings

The findings provide empirical evidence of the antecedents of consumer innovativeness in a SE context and its role in explaining consumer attitudes and intentions to participate in non-ownership consumption. Furthermore, they also demonstrate that brand tiers and the need for uniqueness moderate the relationship between intentions and participation.

Originality/value

The results of this study contribute to the theoretical development of the SE by presenting the first conceptual model that considers including the brand tiers effect and connects it to two leading theories on consumer behavior (diffusion of innovations theory and uniqueness theory). In addition, the study’s findings provide valuable insights for sharing platforms and traditional companies that choose to participate in the collaborative economy.

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Article
Publication date: 25 October 2022

Wenping Xu, Jitao Xu, David Proverbs and Yuwan Zhang

In modern urban governance, rescue materials storage points (RMSP) are a vital role to be considered in responding to public emergencies and improving a city's emergency…

196

Abstract

Purpose

In modern urban governance, rescue materials storage points (RMSP) are a vital role to be considered in responding to public emergencies and improving a city's emergency management. This study analyzes the siting of community-centered relief supply facilities.

Design/methodology/approach

Combining grey relational analysis, complex network and relative entropy, a new multi criteria method is proposed. It pays more attention to the needs of the community, taking into account the use of community hospitals, fire centers and neighborhood offices to establish small RMSP.

Findings

The research results firstly found suitable areas for RMSP site selection, including Hanyang, Qiaokou, Jiangan and Wuchang. The top 10 nodes in each region are found as the location of emergency facilities, and the network parameters are higher than ordinary nodes in traffic networks. The proposed method was applied in Wuhan, China and the method was verified by us-ing a complex network model combined with multi-criteria decision-making for emergency facility location.

Practical implications

This method solves the problem of how to choose the optimal solution and reduces the difficulty for decision makers. This method will help emergency managers to locate and plan RMSP more simply, especially in improving emergency siting modeling techniques and additionally in providing a reference for future research.

Originality/value

The method proposed in this study is beneficial to improve the decision-making ability of urban emergency departments. Using complex networks and comprehensive evaluation techniques, RMSP is incorporated into the urban community emergency network as a critical rescue force. More importantly, the findings highlight a new direction for further research on urban emergency facilities site selection based on a combination of sound theoretical basis as well as empirical evidence gained from real life case-based analysis.

Highlights:

  1. Material reserve points are incorporated into the emergency supply network to maintain the advantage of quantity.

  2. Build emergency site selection facilities centered on urban communities.

  3. Use a complex network model to select the location of emergency supplies storage sites.

Material reserve points are incorporated into the emergency supply network to maintain the advantage of quantity.

Build emergency site selection facilities centered on urban communities.

Use a complex network model to select the location of emergency supplies storage sites.

Details

Kybernetes, vol. 53 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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