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Article
Publication date: 11 October 2021

Jianfang Qi, Xin Mou, Yue Li, Xiaoquan Chu and Weisong Mu

Conventional frequent itemsets mining ignores the fact that the relative benefits or significance of “transactions” belonging to different customers are different in most of the…

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Abstract

Purpose

Conventional frequent itemsets mining ignores the fact that the relative benefits or significance of “transactions” belonging to different customers are different in most of the relevant applied studies, which leads to failure to obtain some association rules with lower support but from higher-value consumers. Because not all customers are financially attractive to firms, it is necessary that their values be determined and that transactions be weighted. The purpose of this study is to propose a novel consumer preference mining method based on conventional frequent itemsets mining, which can discover more rules from the high-value consumers.

Design/methodology/approach

In this study, the authors extend the conventional association rule problem by associating the “annual purchase amount” – “price preference” (AP) weight with a consumer to reflect the consumer’s contribution to a market. Furthermore, a novel consumer preference mining method, the AP-weclat algorithm, is proposed by introducing the AP weight into the weclat algorithm for discovering frequent itemsets with higher values.

Findings

The experimental results from the survey data revealed that compared with the weclat algorithm, the AP-weclat algorithm can make some association rules with low support but a large contribution to a market pass the screening by assigning different weights to consumers in the process of frequent itemsets generation. In addition, some valuable preference combinations can be provided for related practitioners to refer to.

Originality/value

This study is the first to introduce the AP-weclat algorithm for discovering frequent itemsets from transactions through considering AP weight. Moreover, the AP-weclat algorithm can be considered for application in other markets.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6204

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Available. Content available
Article
Publication date: 17 February 2022

Alba Yela Aránega and Fernando Javier Crecente Romero

284

Abstract

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6204

Available. Open Access. Open Access
Article
Publication date: 22 November 2019

Wu Chen, Xin Tang and Ting Mou

The purpose of this paper is to provide some references for teachers who use KidsProgram or other graphic programming tools platform for STEAM (science, technology, engineering…

3800

Abstract

Purpose

The purpose of this paper is to provide some references for teachers who use KidsProgram or other graphic programming tools platform for STEAM (science, technology, engineering, arts and mathematics) education at distance by game-based teaching. From the design of the STEAM class, teachers can know how to stimulate students’ interest in programming and cultivating their ability to innovate and solve practical problems more clearly with KidsProgram.

Design/methodology/approach

This paper will explain the teaching design from ten aspects and implement it in real class to see the result. The ten aspects are situations creation, knowledge popularization, raising problems, analyzing problems, concepts introduction, interface design, logic design, self-evaluation and mutual evaluation, teacher comments and extension and innovation. With the KidsProgram platform, this paper takes “The Missile Convey,” a sub-course of “Discovery Universe” as an example. Through the situation created by the teacher, students brainstorm the dangers that the earth may encounter in the universe and then learn relevant scientific knowledge. Next, students raise and analyze problems according to the situation under the guidance of the teacher. Through the interaction with teachers, students review the programming concepts and the usage of corresponding coding blocks needed for the project, like “random number.” They need to carry out interface design and logic design for the project, and complete the project. After that, the students use the self-evaluation form and the mutual evaluation form to modify and then show and share the projects to the in front of the class. After self-evaluation and peer evaluation, the teacher will make a final summary evaluation and make some suggestions for improvement. From the students’ programming productions and the interviews with them, the teaching result can be known.

Findings

With elaborate teaching design and appropriate teaching strategies, students can flexibly use multi-disciplinary knowledge of science, technology, engineering, art and mathematics to solve problems in the process of creation, which is conducive to the cultivation and improvement of students’ comprehensive quality on KidsProgram classroom, under the guidance of STEAM education. In other words, in this class, students need to use engineering thinking to plan the whole project based on the understanding of scientific principles, design interfaces with artistic ideas, use mathematical knowledge for logical operations, and gradually solve technical problems with the above knowledge or methods in a comprehensive way.

Originality/value

The KidsProgram is a leading graphical programming tool platform in China in recent years. It deeply reconstructs the concept of Scratch designed by MIT. Graphic programming, a method of programming by dragging and dropping blocks containing natural languages, is different from traditional code programming. In this paper, the visualized cases in the class will be demonstrated in the “interface design” and “logic design.” This paper designs a course in STEAM education at distance via KidsProgram, hoping to provide some reference for other research on teaching of graphical programming tools.

Details

Asian Association of Open Universities Journal, vol. 14 no. 2
Type: Research Article
ISSN: 2414-6994

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Article
Publication date: 27 March 2024

Yupeng Mou, Yixuan Gong and Zhihua Ding

Artificial intelligence (AI) is experiencing growth and prosperity worldwide because of its convenience and other benefits. However, AI faces challenges related to consumer…

948

Abstract

Purpose

Artificial intelligence (AI) is experiencing growth and prosperity worldwide because of its convenience and other benefits. However, AI faces challenges related to consumer resistance. Thus, drawing on the user resistance theory, this study explores factors that influence consumers’ resistance to AI and suggests ways to mitigate this negative influence.

Design/methodology/approach

This study tested four hypotheses across four studies by conducting lab experiments. Study 1 used a questionnaire to verify the hypothesis that AI’s “substitute” image leads to consumer resistance to AI; Study 2 focused on the role of perceived threat as an underlying driver of resistance to AI. Studies 3–4 provided process evidence by the way of a measured moderator, testing whether AI with servant communication style and literal language style is resisted less.

Findings

This study showed that AI’s “substitute” image increased users' resistance to AI. This occurs because the substitute image increases consumers’ perceived threat. The study also found that using servant communication and literal language styles in the interaction between AI and consumers can mitigate the negative effects of AI-substituted images.

Originality/value

This study reveals the mechanism of action between AI image and consumers’ resistance and sheds light on how to choose appropriate image and expression styles for AI products, which is important for lowering consumer resistance to AI.

Details

Marketing Intelligence & Planning, vol. 42 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 8 February 2023

Xin Chen and Yingxi Liu

This study aims to explore the switching behaviour of short video (SV) users and its influencing factors and promote the sustainable development of SV platforms (SVPs) and the…

843

Abstract

Purpose

This study aims to explore the switching behaviour of short video (SV) users and its influencing factors and promote the sustainable development of SV platforms (SVPs) and the marketing strategy formulation of library and information institutions.

Design/methodology/approach

Using the qualitative research method of semi-structured interviews and grounded theory, this study conducts an exploratory study on the user switching phenomenon of an SVP. The authors encoded the interview text at three levels, extracted the factors influencing user switching behaviour on an SVP and constructed the corresponding theoretical model.

Findings

This study identifies the following major internal and external factors influencing user switching behaviour of SVP: platform quality, social environment, individual characteristics and use needs. It also elaborates on the impact of these internal and external factors on user switching behaviour.

Originality/value

This study explored the factors influencing SV user switching behaviour and constructed corresponding theoretical models, enriching research in information technology and social media switching. In practice, this study helped the existing SVPs and library and information institutions establish a corresponding early warning mechanism to prevent the loss of existing users and attract new users.

Details

The Electronic Library , vol. 41 no. 2/3
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 4 April 2022

Xin-Jean Lim, Jun-Hwa Cheah, Alastair M. Morrison, Siew Imm Ng and Siqi Wang

With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating…

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Abstract

Purpose

With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was also explored.

Design/methodology/approach

A total of 500 responses were received via an online survey fielded from July to October 2021. The data were then analysed using partial least square structural equation modeling (PLS-SEM).

Findings

The results indicated that attitudes towards travel app shopping were predominantly determined by perceived relative advantages, compatibility and complexity. Findings also suggested that IAPIs are positively influenced by attitudes, communicability and perceived behavioural control and are moderated by user inertia.

Originality/value

A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB and the importance of inertia as a key boundary condition.

智能手机上的旅游应用程序购物:了解影响旅游应用程序内购买意愿的成功因素

摘要

目的

本研究以创新扩散理论 (DOI) 和计划行为理论 (TPB) 作为指导性的理论视角, 确定了激发用户态度和旅游应用程序内购买意愿的因素。还探讨了用户惯性对 TPB 结构的调节影响。

设计/方法论/方法

在 2021 年 7 月至 2021 年 10 月进行了在线调查, 共收到 500 份回复。然后使用偏最小二乘结构方程建模对数据进行分析。

结果

结果表明, 对使用旅游应用程序购物的态度主要由感受到的相对优势、兼容性和复杂性决定的。研究结果还表明, 旅游应用程序内购买意愿受到态度、可传播性和感知行为控制的积极影响, 并受到用户惯性的调节。

原创性/价值

一个整合了来自两个学科(信息系统和心理学)的理论基础的整体框架旨在解释激发用户从应用程序购买旅游产品和服务的意愿因素。这项研究通过展示态度在DOI 和 TPB之间的间接作用以及惯性作为重要的边界条件, 发现了先前研究中缺失的环节。

Compras de aplicaciones de viajes en los móviles: Comprendiendo los factores de éxito que influyen en las intenciones de compra de las aplicaciones de viaje

Resumen

Propósito

Con la teoría de la difusión de la innovación (DOI) y la teoría del comportamiento planificado (TPB) como perspectivas teóricas de análisis, esta investigación identifica los factores que motivan las actitudes de los usuarios y las intenciones de compra dentro de las aplicaciones. También se exploró el impacto moderador de la inercia del usuario hacia las construcciones TPB.

Diseño/metodología/enfoque

Se recibieron un total de 500 respuestas a través de una encuesta en línea realizada entre julio y octubre de 2021. Los datos se analizaron utilizando el modelo de ecuaciones estructurales de mínimos cuadrados parciales.

Hallazgos

Los resultados indicaron que las actitudes hacia la compra de aplicaciones de viajes estaban determinadas predominantemente por las ventajas relativas percibidas, la compatibilidad y la complejidad. Mientras, los hallazgos también sugirieron que las intenciones de compra en la aplicación están influenciadas positivamente por las actitudes, la comunicabilidad y el control del comportamiento percibido, y son moderadas por la inercia del usuario.

Originalidad/valor

Se diseñó un marco holístico que integra los fundamentos teóricos de dos disciplinas (sistemas de información y psicología) para explicar los factores que motivan las intenciones de los usuarios a la hora de comprar en las aplicaciones móviles productos y servicios turísticos. Esta investigación encontró un gap en estudios previos al mostrar el papel indirecto de las actitudes que unen a la teoría de la difusión de la innovación (DOI) y la teoría del comportamiento planificado (TPB), y la importancia de la inercia como una condición límite clave.

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Article
Publication date: 18 October 2023

Sisi Zou and Catriona Paisey

The purpose of this paper is to examine the alternative accounts produced by Green Earth Volunteers (GEV), a Chinese environmental non-governmental organisation, over a 10-year…

253

Abstract

Purpose

The purpose of this paper is to examine the alternative accounts produced by Green Earth Volunteers (GEV), a Chinese environmental non-governmental organisation, over a 10-year period in the context of their campaign to create visibilities about hydroelectric dam projects along the Chang Jiang.

Design/methodology/approach

Drawing on conceptions of the human–nature relationship, including those evident in ancient Chinese philosophy and mythology, and the Chinese way of viewing and resolving conflict, this paper offers an interpretive analysis of the alternative accounts of GEV in terms of their form and content.

Findings

In terms of their content, the alternative accounts reflect elements of interrelated thinking, being underpinned by a recognition of the relationship between humans and nature, which is evident in Confucianism, Taoism and ancient Chinese mythology. The strategies adopted by GEV are a non-confrontational but feasible way to promote their ecological beliefs in the Chinese context.

Practical implications

The study suggests that social and environmental accounting (SEA) in developing countries is steeped in local cultural and philosophical traditions that need to be considered and incorporated into the design of alternative accounts.

Originality/value

The study contributes to the very limited literature that offers qualitative analyses of SEA in developing countries.

Details

Accounting, Auditing & Accountability Journal, vol. 37 no. 4
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 20 April 2012

Hur‐Li Lee

This study aims to understand the epistemic foundation of the classification applied in the first Chinese library catalogue, the Seven Epitomes (Qilue).

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Abstract

Purpose

This study aims to understand the epistemic foundation of the classification applied in the first Chinese library catalogue, the Seven Epitomes (Qilue).

Design/methodology/approach

Originating from a theoretical stance that situates knowledge organization in its social context, the study applies a multifaceted framework pertaining to five categories of textual data: the Seven Epitomes; biographical information about the classificationist Liu Xin; and the relevant intellectual, political, and technological history.

Findings

The study discovers seven principles contributing to the epistemic foundation of the catalogue's classification: the Han imperial library collection imposed as the literary warrant; government functions considered for structuring texts; classicist morality determining the main classificatory structure; knowledge perceived and organized as a unity; objects, rather than subjects, of concern affecting categories at the main class level; correlative thinking connecting all text categories to a supreme knowledge embodied by the Six Classics; and classicist moral values resulting in both vertical and horizontal hierarchies among categories as well as texts.

Research limitations/implications

A major limitation of the study is its focus on the main classes, with limited attention to subclasses. Future research can extend the analysis to examine subclasses of the same scheme. Findings from these studies may lead to a comparison between the epistemic approach in the target classification and the analytic one common in today's bibliographic classification.

Originality/value

The study is the first to examine in depth the epistemic foundation of traditional Chinese bibliographic classification, anchoring the classification in its appropriate social and historical context.

Details

Journal of Documentation, vol. 68 no. 3
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 7 August 2017

Zhiguang Chen, Chenguang Yang, Xin Liu and Min Wang

The purpose of this paper is to study the controller design of flexible manipulator. Flexible manipulator system is a nonlinear, strong coupling, time-varying system, which is…

323

Abstract

Purpose

The purpose of this paper is to study the controller design of flexible manipulator. Flexible manipulator system is a nonlinear, strong coupling, time-varying system, which is introduced elastodynamics in the study and complicated to control. However, due to the flexible manipulator, system has a significant advantage in response speed, control accuracy and load weight ratio to attract a lot of researchers.

Design/methodology/approach

Since the order of flexible manipulator system is high, designing controller process will be complex, and have a large amount of calculation, but this paper will use the dynamic surface control method to solve this problem.

Findings

Dynamic surface control method as a controller design method which can effectively solve the problem with the system contains nonlinear and reduced design complexity.

Originality/value

The authors assume that the dynamic parameters of flexible manipulator system are unknown, and use Radial Basis Function neural network to approach the unknown system, combined with the dynamic surface control method to design the controller.

Details

Assembly Automation, vol. 37 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 4 June 2024

Sin-Er Chong, Siew-Imm Ng, Norazlyn Binti Kamal Basha and Xin-Jean Lim

In the vibrant world of social commerce (SC), where information flows freely, interactions thrive and online purchases abound, there is an escalating challenge. Users are…

172

Abstract

Purpose

In the vibrant world of social commerce (SC), where information flows freely, interactions thrive and online purchases abound, there is an escalating challenge. Users are uninstalling and disengaging due to approach and avoidance stimuli, a trend mirroring the approach-avoidance motivation model (AAMM). Our study, anchored in AAMM and the stimulus-organism-response (SOR) model, aims to dive into the complex dynamics of these factors that shape users' SC continuance intentions.

Design/methodology/approach

Our findings, drawn from 472 SC users in Malaysia, paint an intriguing research framework via PLS-SEM analysis by testing the proposed hypotheses. A purposive sampling technique was utilized, deliberately selecting respondents based on specific criteria. Subsequently, data were gathered through the distribution of face-to-face questionnaires at selected shopping malls, facilitating a focused and comprehensive exploration of consumer perspectives.

Findings

The empirical results demonstrate the following: (1) Users' determination to stay engaged on SC platforms hinges on approach factors, like emotional support, surveillance gratification and multisensory gratification. (2) Simultaneously, avoidance factors such as technostress and perceived deception exert their negative influence. (3) Flow experience, rooted in flow theory, emerges as the underlying mechanism connecting these duality stimuli, influencing the continuance intention.

Originality/value

In a departure from conventional research, our study pioneers a comprehensive approach and boldly confronts the research gap by introducing a rich tapestry of antecedents, embracing both the appeal of approach factors and the deterrence of avoidance ones, using the AAMM that sheds light on how individuals navigate between embracing opportunities and avoiding pitfalls based on perceived gains and losses. This holistic approach enables us to redefine our understanding of digital engagement dynamics, offering a captivating journey into the realm of user experience and intention that transcends the ordinary.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

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