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This study investigates the individual and binary (i.e. combined) effects of institutional dimensions of open government data (which include instructional, structural and accessible rules) on scientific research innovation, as well as the mediating roles that researchers' perceived data usefulness and data capability play in between.

Based on a sample of 1,092 respondents, this study uses partial least squares structural equation modeling (PLS-SEM) and polynomial regression with response surface analysis to evaluate the direct and indirect effects of individual and binary institutional dimensions on scientific research innovation.

The findings demonstrate that instructional, structural and restricted access data have a positive effect on scientific research innovation in the individual effect. While the binary effect of institutional dimensions produces varying degrees of scientific research innovation. Furthermore, this study discovers that the perceived usefulness and data capability of researchers differ in the mediating effect of institutional dimensions on scientific research innovation.

Theoretically, this study contributes new knowledge on the causal links between data publication institutions and innovation. Practically, the research findings offer government data managers timely suggestions on how to build up institutions to foster greater data usage.

The purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction, as well as price sensitivity and satisfaction, in order to guide market pricing.

A structural equation model (SEM) of customer purchase intention was constructed, and the relationships between the variables (time sensitivity, price sensitivity, satisfaction and purchase intention) were examined. The completed questionnaires of 349 respondents were collected from the Questionnaire Star platform in China. The research model and hypotheses were then tested. Analytic hierarchy procedure was used to determine the moderating effect of purchase preference. Finally, the study proposes a pricing strategy for customer-active selective services.

Satisfaction positively influences purchase intention, and price sensitivity significantly increases satisfaction and further increases purchase intention; however, time sensitivity negatively affects satisfaction. Specifically, purchase preference has strongly moderated the relationship between time, price sensitivity and satisfaction. In addition, the findings show that when purchase preference is high, the effect of price sensitivity on satisfaction is stronger, suggesting the importance of purchase preference in strengthening purchase intentions. The research work recommends a pricing strategy involving value-added pricing primarily for time-sensitive customers, which can help build a high-end brand image and reduce price competition. Reduced pricing is mainly for price-sensitive customers, which is conducive to stimulating consumption within a specific time. This pricing strategy is important for adjusting market sensitivity and flexibility.

This research provides new ideas for related disciplines and guidance for the differentiated pricing and promotion of takeout platforms, as well as a theoretical basis for the diversified development of takeout platforms, improvement of personalized service quality and enhancement of customer stickiness. This study fills gaps in the existing literature on the moderating effect of purchase preference on time sensitivity and satisfaction and price sensitivity and satisfaction.