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Article
Publication date: 27 March 2019

Yuri Seo, Jungkeun Kim, Yung Kyun Choi and Xiaozhu Li

This paper aims to examine when and how the number of “likes” can exert significant influence on consumer evaluations of social media advertising. It sheds a novel perspective on…

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Abstract

Purpose

This paper aims to examine when and how the number of “likes” can exert significant influence on consumer evaluations of social media advertising. It sheds a novel perspective on how social media “likes”, advertising disclosures and the presence of firm-serving motives influence advertising effectiveness.

Design/methodology/approach

Study 1 examines how the number of “likes” influences consumer attitudes towards the sponsoring brand by strengthening advertising credibility, when social media ads are effectively (vs non-effectively) disclosed. Study 2 further establishes how the influence of the number of “likes” for effectively disclosed ads varies depending on whether the company states (vs does not state) its firm-serving motives.

Findings

The authors found that a social media ad displayed with a higher number of “likes” is perceived to be more credible, which can then yield more positive attitudes towards the brand. However, the use of effective disclosures moderates this relationship. To offset this effect, companies can restore the value of “likes” by stating their firm-serving motives openly when they develop social media advertising messages.

Research limitations/implications

The study offers a novel perspective on how consumers evaluate the number of displayed “likes” in the context of other social media features.

Practical implications

The study shows how social media marketers can become more effective in taking advantage of the number of “likes” that they accumulate on social networking site platforms.

Originality/value

The study illustrates a novel mechanism behind how and when the number of “likes” can influence the effectiveness of social media advertising.

Details

European Journal of Marketing, vol. 53 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Open Access. Open Access
Article
Publication date: 8 October 2021

Xiuzhi Zhang, Zhijie Lin and Junghyun Maeng

The sharing economy has enjoyed rapid growth in recent years, and entered many traditional industries such as accommodation, transportation and lending. Although researchers in…

3183

Abstract

Purpose

The sharing economy has enjoyed rapid growth in recent years, and entered many traditional industries such as accommodation, transportation and lending. Although researchers in information systems and marketing have attempted to examine the impacts of the sharing economy on traditional businesses, they have not yet studied the rental housing market. Thus, this research aims to investigate the impact of the sharing economy (i.e. home-sharing) on traditional businesses (i.e. rental housing market).

Design/methodology/approach

The authors assemble rich data from multiple sources about the entry of a leading Chinese home-sharing platform (i.e. Xiaozhu.com) and local housing rental price index. Then, econometric models (i.e. linear panel-level data models) are employed for empirical investigation. Instrumental variables are used to account for potential endogeneity issues. Various robustness checks are adopted to establish the consistency of the findings.

Findings

Overall, the estimation results show that the entry of a home-sharing platform will decrease the local housing rental price. Moreover, this impact would be strengthened in a more developed city. Additionally, this impact would be strengthened with higher prices of new houses or second-hand houses.

Originality/value

First, this research is one of the first to study the impact of the sharing economy (i.e. home-sharing) on traditional markets (i.e. housing rentals). Second, it contributes to the relevant literature by documenting that the impact of a platform's entry is not uniform but contingent on city and housing market characteristics. Third, practically, the findings also offer important implications for platform operators and policy makers.

Details

Internet Research, vol. 32 no. 7
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 11 February 2021

Sai Liang, Xiaoxia Zhang, Chunxiao Li, Hui Li and Xiaoyu Yu

Due to their very different contexts, the responses made by property hosts to online reviews can differ from those posted by hotel managers. Thus, the purpose of this study is to…

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Abstract

Purpose

Due to their very different contexts, the responses made by property hosts to online reviews can differ from those posted by hotel managers. Thus, the purpose of this study is to investigate the determinants of the responding behavior of hosts on peer-to-peer property rental platforms.

Design/methodology/approach

This study applied a comprehensive framework based on the theory of planned behavior. Empirical models are constructed based on 89,967 guest reviews with their associated responses to reveal the responding pattern of property hosts.

Findings

Unlike hotel managers, property hosts are more likely to reply to positive than to negative reviews; moreover, when they do choose to respond to negative reviews, they are likely to do so negatively, in a “tit-for-tat” way. This study also finds that one reason for the difference of responding patterns between property hosts and hotel managers is the hosts’ lack of experience of consumer relationship management and service recovery.

Research limitations/implications

This study provides a good start point for future theoretical development regarding effective responding strategy on peer-to-peer property rental platforms, as well as some useful implications for practitioners.

Originality/value

This study is an early attempt to analyze the impact of the particularity of emerging platforms on the responding behavior of service providers based on a comprehensive conceptual framework and empirical model thus provides a good starting point for the further investigation of effective response strategies on these emerging platforms.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 14 March 2022

Xiaoqian Zhuo and Wei-Tsong Wang

With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to…

425

Abstract

Purpose

With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to explore. consumer experience in different types of rooms on a shared accommodation platform.

Design/methodology/approach

In this study, the authors divided the rooms on the shared accommodation platform into a budget type and a luxury type according to the room price and used content analysis to analyze 15,710 online reviews published on Xiaozhu.

Findings

This study found that consumer expectations varied depending on the room type. “Host,” “room,” “transportation and location” and “value” were the four common topics that consumers paid attention to in both room types. “Environment” and “objective conditions” were the particular focuses of the budget room consumers. However, consumers cared about “aesthetics” and “accommodation purpose” when staying in luxury rooms. These results reflected the influence of room prices on consumer experiences.

Originality/value

To the best of the authors’ knowledge, this study is one of the first to compare the consumer experience in rooms at different price points based on the evidence provided in online reviews. Latent Dirichlet allocation (LDA) analysis was used to extract the underlying topics from the online reviews, which provided more exciting results. This study leads to a comprehensive understanding of the consumer experience from the perspective of expectation theory, enriching the prior research on shared accommodation platforms.

研究目的: 随着共享经济的发展, 协同消费模式越来越流行, 改变了人们从事旅游的方式。本研究旨在探索共享住宿平台上不同类型房间的消费者体验。

研究设计/方法/途径

在这项研究中, 我们根据房价将共享住宿平台上的房间分为经济型和豪华型, 并使用内容分析分析了在Xiaozhu上发布的 15,710 条在线评论。

研究发现

我们发现消费者的期望因房间类型而异。 “房主”、“房间”、“交通与位置”、“价值”是消费者在两种房型中关注的四个共同话题。 “环境”和“客观条件”是经济型房消费者特别关注的焦点。然而, 消费者在入住豪华客房时, 更关心的是“美学”和“住宿目的”。这些结果反映了房价对消费者体验的影响。

研究原创性/价值

这项研究是根据在线评论提供的证据比较不同价位客房的消费者体验的首批研究之一。潜在狄利克雷分配(LDA)分析用于从在线评论中提取潜在主题, 这提供了更令人兴奋的结果。我们的研究从期望理论的角度对消费者体验进行了全面的理解, 丰富了以往关于共享住宿平台的研究。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 7 June 2019

Kevin Kam Fung So, Karen L. Xie and Jiang Wu

This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as the theoretical foundation, this study investigates the…

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Abstract

Purpose

This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as the theoretical foundation, this study investigates the main and interaction effects of social and spatial distances on guest loyalty toward peer-to-peer accommodation.

Design/methodology/approach

This study uses a secondary source of online observational data archived on Xiaozhu, a leading peer-to-peer accommodation sharing platform in China. It consists of 2,612 observations of 1,304 unique travelers who stayed at 559 listings managed by 281 hosts in four major metropolitan areas of China over four years from August 2012 to August 2016. Non-linear binary choice panel models of probability regressions were used to estimate the effects of psychological distances (social and spatial) between hosts and guests on the likelihood of repeat purchase. The software used for the econometric analyses is STATA 14.

Findings

The results indicate that social distance negatively affects guest loyalty toward the listing hosts, while spatial distance has a positive influence on guest loyalty. The results also show significant interactions between the two psychological distance dimensions in influencing loyalty. The findings provide important insight into the influences of psychological distances on travelers’ repeat purchase behavior toward peer-to-peer accommodation providers.

Originality/value

This study contributes to the literature by providing empirical evidence that supports the importance of psychological distances in forming a loyal relationship between hosts and guests in the peer-to-peer accommodation sector of the sharing economy.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 8
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 31 May 2021

Xiaozhu Liu, Yinfeng Li, Hubing Zhao, Zhihai Yu, William James Hardie and Mingzheng Huang

The purpose of this paper is to identify and analyse the fermentative properties of a strain of indigenous Wickerhamomyces anomalus (W. anomalus) from Rosa roxburghii Tratt (R

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Abstract

Purpose

The purpose of this paper is to identify and analyse the fermentative properties of a strain of indigenous Wickerhamomyces anomalus (W. anomalus) from Rosa roxburghii Tratt (R. roxburghii).

Design/methodology/approach

Morphological and molecular methods were used to determine the species of the selected strain W. anomalus C11. The physiological tolerances to glucose, ethanol, citric acid and sulphur dioxide (SO2) were further assessed by checking the growth of cells, and the oenological performances were proved to measure the related fermentative properties of R. roxburghii wines.

Findings

The W. anomalus C11 strain could be grown faster than commercial S. cerevisiae X16 in its logarithmic growth period and had preferable tolerances to glucose, ethanol, citric acid and SO2. Moreover, this strain of native R. roxburghii yeast W. anomalus C11 produced less sulphuretted hydrogen and had a higher β-glucosidase activity. Furthermore, W. anomalus C11 could reduce the volatile acids, reduce the sourness and enhance volatile aroma richness and complexity of R. roxburghii wines including types of aroma and content thereof. Taken together, the R. roxburghii native yeast W. anomalus C11 may have potential for use in R. roxburghii winemaking.

Originality/value

(1) The fermentative properties of a strain of indigenous W. anomalus (named as C11) from R. roxburghii was evaluated. (2) The strain of W. anomalus C11 had preferable tolerances to glucose, ethanol, citric acid and SO2. (3) This strain of native R. roxburghii yeast W. anomalus C11 produced less sulphuretted hydrogen and had a higher ß-glucosidase activity. (4) W. anomalus C11 could reduce the volatile acids, reduce the sourness and enhance volatile aroma richness and complexity of R. roxburghii wines including types of aroma and content thereof.

Details

British Food Journal, vol. 123 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 22 January 2024

Dan Huang and Songshan (Sam) Huang

This study aims to provide insights into Airbnb’s exit from the China market, specifically from the perspective of platform competition.

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Abstract

Purpose

This study aims to provide insights into Airbnb’s exit from the China market, specifically from the perspective of platform competition.

Design/methodology/approach

Based on the understanding of the evolution and competition of peer-to-peer (P2P) accommodation market in China and the double-edged network effects, this viewpoint article provides an in-depth discussion on Airbnb’s withdrawal from the China market.

Findings

This viewpoint paper contends that Airbnb faced increasing challenges in establishing unique competitive advantages against local rivals, who demonstrate a capacity for innovation and maintaining loyal customers in adapting to the market evolution. Consequently, this may inhibit Airbnb from attracting the mainstream market and lead Airbnb into a negative spiral, exacerbated by indirect network effects.

Originality/value

This study offers insights into the failure of an internationalisation process, drawing from an analysis of the competitive environment and the competition strategies of P2P accommodation platforms in China. These findings have practical implications for the implementation of international business strategies in P2P accommodation.

研究目的

本观点文章旨在基于平台竞争的视角对爱彼迎退出中国的现象进行阐释

研究设计/方法

基于对中国共享住宿/民宿市场的演变和竞争、双边网络效应的理解, 本文对爱彼迎退出中国进行了深入探讨。

研究结果

本文提出, 爱彼迎在建立独特竞争优势以应对本地竞争对手方面面临日益严峻的挑战, 因为本地竞争者在适应市场变化方面展现出突出的创新和留客的能力。这可能会阻碍爱彼迎吸引主流市场, 并导致其跌入由间接网络效应加剧的恶性循环中。

原创性/价值

基于对中国共享住宿平台的竞争环境和策略的分析, 本文洞悉了一个国际化失败的案例。本文的发现对于共享住宿的国际化策略实施具有实践意义。

Objetivo

Este artículo de opinión pretende aportar ideas sobre la salida de Airbnb del mercado chino, concretamente desde la perspectiva de la competencia entre plataformas.

Diseño/metodología/enfoque

Basándonos en la comprensión de la evolución y la competencia del mercado de alojamientos P2P en China, así como en los “efectos de red de doble filo”, este artículo de opinión ofrece una discusión en profundidad sobre la retirada de Airbnb del mercado chino.

Resultados

Este documento sostiene que Airbnb enfrentó desafíos crecientes para establecer ventajas competitivas únicas frente a sus rivales locales, demostrando estos últimos una capacidad de innovación y del mantenimiento de la lealtad de sus clientes al adaptarse a la evolución del mercado. En consecuencia, esto puede inhibir a Airbnb para atraer al mercado principal y llevar a la empresa a una espiral negativa, exacerbada por efectos de red indirectos.

Originalidad/valor

Este estudio ofrece una visión del fracaso de un proceso de internacionalización, a partir de un análisis del entorno competitivo y de las estrategias de competencia de las plataformas de alojamiento P2P en China. Estos resultados tienen implicaciones prácticas para la aplicación de estrategias empresariales internacionales en los alojamientos P2P.

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Article
Publication date: 19 May 2023

Yinfeng Li, Guilan Jiang, Hua Long, Yifa Liao, Mingzheng Huang, Zhihai Yu, Shuang Cheng, Ying Wang and Xiaozhu Liu

Increased ethanol accumulation during ethanol fermentation generates stress in yeast cells, which finally reduces the fermentation performance and efficiency. Trehalose, a…

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Abstract

Purpose

Increased ethanol accumulation during ethanol fermentation generates stress in yeast cells, which finally reduces the fermentation performance and efficiency. Trehalose, a potential stress protectant, has been reported to regulate the response of yeast to diverse environmental stresses. This study aimed to explore how exogenous trehalose application affects the survival, transcriptome and antioxidant enzymes of Wickerhamomyces anomalus grown under ethanol stress conditions.

Design/methodology/approach

Exogenous trehalose was applied to the growth condition of W. anomalus, and optical densitometric method was used to detect contents of intracellular trehalose and MDA and activities of CAT and SOD. The survival was evaluated using spot analysis. Differentially expressed genes (DEGs) were identified through transcriptomics analysis.

Findings

The results showed that ethanol stress induced the accumulation of intracellular trehalose, with further exogenous trehalose application improving the survival and alleviating oxidative stress in ethanol-stressed W. anomalus. Transcriptomic results showed that trehalose has pleiotropic regulating effects on ethanol-stressed W. anomalus since most DEGs annotated to energy metabolism, amino acid metabolism, translation, folding, sorting and transport were affected post trehalose addition. Therefore, it is found that trehalose protected W. anomalus against ethanol stress, and these findings provide interesting insights into the mechanistic role of trehalose in improving ethanol stress tolerance of W. anomalus.

Originality/value

(1) Protective effect of exogenous trehalose addition on the survival of ethanol-stressed W. anomalus was proved. (2) Exogenous trehalose addition could partly alleviate oxidative stress induced by ethanol stress and affect transcriptome in W. anomalus.

Details

British Food Journal, vol. 125 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 17 October 2018

Linchi Kwok and Karen L. Xie

Buyers (renters) and sellers (hosts) on peer-to-peer (P2P) room-sharing websites make purchasing/selling decisions based on each other’s demographic information published in the…

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Abstract

Purpose

Buyers (renters) and sellers (hosts) on peer-to-peer (P2P) room-sharing websites make purchasing/selling decisions based on each other’s demographic information published in the cyber marketplace. Nevertheless, how this reciprocal selection based on the similarities between renters and hosts may lead to a successful P2P transaction of such services has not yet been discussed. Building on the similarity–attraction paradigm, this study assessed the similarity effects between renters and hosts on the likelihood of a P2P room-sharing transaction.

Design/methodology/approach

A logistical regression model was employed in analysis, using a large-scale, granular online observational data set collected from Xiaozhu.com, a primary home-sharing platform in China.

Findings

Renter–host similarities in age and education significantly affect the likelihood of a P2P room-sharing transaction. As the number of listings managed by a host increases, the effect of age similarity decreases. While a renter’s experience with a room-sharing website negatively moderates the similarity effect of age, it is a factor positively moderating the similarity effect of education.

Research limitations/implications

Other possible host–renter similarities were not analyzed due to the limitation of the data source. The reciprocal selection process for room-sharing services was acknowledged by integrating buyers’ and sellers’ data into one analysis.

Practical implications

Implications are advanced for the stakeholders of room-sharing business, including entrepreneurs running a room-sharing website, operators of short-term residential rentals and hoteliers.

Originality/value

This study represents a first attempt to research the buyer–seller similarity effects on the likelihood of a P2P transaction in sharing economy.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 9
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 22 March 2019

Karen L. Xie and Yong Chen

Despite the importance of hosts who contribute to the success of accommodation sharing through sharing underutilized space with guests, current literature sheds little light on…

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Abstract

Purpose

Despite the importance of hosts who contribute to the success of accommodation sharing through sharing underutilized space with guests, current literature sheds little light on what exactly incentivizes hosts to grow their properties. The purpose of this study is to investigate the effects of multifaceted motivations including financial benefits, online social interaction and membership seniority and their interplay on hosts’ multiple listing behavior.

Design/methodology/approach

The study is instantiated on real-world business data collected from an accommodation-sharing platform in China. The data set includes 3,199 observations of 252 multi-listing hosts in Beijing who managed 815 properties from September 2012 to October 2016.

Findings

The study discloses that financial benefits, online social interaction and membership seniority significantly incentivize hosts to list multiple properties on the accommodation-sharing platform. In particular, the social incentive is the most important driver among the three. With a 1 per cent increase in online social interactions, the number of properties operated by a host would increase by 13.5 per cent. While the financial benefits and online social interaction motivate hosts to engage in the multi-listing behavior, such effects are significantly mitigated as the membership seniority increases.

Research limitations/implications

This study adds to the extant literature a unique yet less researched perspective of supply expansion driven by hosts. It also provides important practical implications for managing multiple properties for a healthy and viable accommodation-sharing community.

Originality/value

While a majority of the extant research on the sharing economy primarily takes a consumer-related perspective, this study addresses a different and original topic about hosts’ multiple-listing behavior that drives the supply of accommodation sharing. It is a first empirical investigation of the increase of accommodation sharing supply with host motivations explained.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 4
Type: Research Article
ISSN: 0959-6119

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