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Article
Publication date: 1 January 2025

Yu Song, Xiaoran Hu and Ying Wang

The purpose of this research is to investigate how WeChat official account marketing activities influence consumer brand loyalty through instrument- and emotion-based paths (i.e…

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Abstract

Purpose

The purpose of this research is to investigate how WeChat official account marketing activities influence consumer brand loyalty through instrument- and emotion-based paths (i.e. cognitive and affective brand trust) and how these paths operate depending on consumer shopping motivation.

Design/methodology/approach

We tested hypotheses using structural equation modeling with a three-wave online survey of two-week intervals administered to 179 individuals who follow the WeChat official account of a yoga gym brand.

Findings

WeChat official account marketing activities are positively related to cognitive and affective brand trust. Affective trust mediated the relationship between WeChat official account marketing activities and brand loyalty, and hedonic motivation moderated this relationship.

Originality/value

Our research extends the current knowledge by articulating that the influence of WeChat official account marketing activities on brand loyalty is mediated by affective brand trust, and hedonic motivation as a key contingency affects this mediation effect.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 5 December 2024

Yong Qiu, Yuting Gao, Jianting Liu, Wenzhou Wang, Yalin Tian and Xiaoran Sun

The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to…

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Abstract

Purpose

The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to quickly identify problems and make timely course corrections. This dependency is not limited to individual employee voice but extends to the collective voice of the team. In the Chinese context, collective silence prevails. Following social identity theory, this study aims to explore the mechanisms and conditional processes underlying the relationship between team faultlines and team voice behavior and examine whether there are differences between the effects of objective and perceived faultlines.

Design/methodology/approach

The proposed model was tested through questionnaires with 377 team members from 71 teams, which were conducted through team leader–member pairing survey. The correlation and hierarchical stepwise regression analyses were used to test the hypotheses rigorously, and the questionnaire data was analyzed using SPSS 26.0, AMOS 25.0 and R 3.6.1.

Findings

The results show that both objective and perceived faultlines have a negative impact on team voice behavior and that the latter has a stronger negative effect. Team psychological safety mediates the relationship between team faultlines and team voice behavior. In addition, benevolent leadership, moral leadership and Zhongyong thinking positively moderate the negative effect of objective faultlines on team voice behavior; Zhongyong thinking also moderates the mediating effect of team psychological safety on the relationship between objective faultlines and team voice behavior.

Originality/value

The results of this study provide a deeper understanding of team faultlines and team voice behavior, and practical implications are provided for managers and future researchers to improve voice behavior in organizations.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 11 September 2023

Ying Gao, Qiang Zhang, Xiaoran Wang, Yanmei Huang, Fanshuang Meng and Wan Tao

Currently, the Tang tomb mural cultural relic resources are presented in a multi-source and heterogeneous manner, with a lack of effective organization and sharing between…

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Abstract

Purpose

Currently, the Tang tomb mural cultural relic resources are presented in a multi-source and heterogeneous manner, with a lack of effective organization and sharing between resources. Therefore, this study aims to propose a multidimensional knowledge discovery solution for Tang tomb mural cultural relic resources.

Design/methodology/approach

Taking the Tang tomb murals collected by the Shaanxi History Museum as an example, based on clarifying the relevant concepts of Tang tomb mural resources and considering both dynamic and static dimensions, a top-down approach was adopted to first construct an ontology model of Tang tomb mural type cultural relics resources. Then, the actual case data was imported into the Neo4J graph database according to the defined pattern hierarchy to complete the static organization of knowledge, and presented in a multimodal form in knowledge reasoning and retrieval. In addition, geographic information system (GIS) technology is used to dynamically display the spatiotemporal distribution of Tang tomb mural resources, and the distribution trend is analysed from a digital humanistic perspective.

Findings

The multi-dimensional knowledge discovery of Tang tomb mural cultural relics resources can help establish the correlation and spatiotemporal relationship between resources, providing support for semantic retrieval and navigation, knowledge discovery and visualization and so on.

Originality/value

This study takes the murals in the collection of the Shaanxi History Museum as an example, revealing potential knowledge associations in a static and intelligent way, achieving knowledge discovery and management of Tang tomb murals, and dynamically presents the spatial distribution of Tang tomb murals through GIS technology, meeting the knowledge presentation needs of different users and opening up new ideas for the study of Tang tomb murals.

Details

The Electronic Library , vol. 42 no. 1
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 23 May 2022

Weihua Liu, Yanjie Liang, Ming K. Lim, Shangsong Long and Xiaoran Shi

This study explores the influencing factors of smart supply chain innovation (SSCI) for going global companies and designs a theoretical framework.

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Abstract

Purpose

This study explores the influencing factors of smart supply chain innovation (SSCI) for going global companies and designs a theoretical framework.

Design/methodology/approach

This paper is a multi-case study that includes a combination of exploratory and explanatory case studies.

Findings

First, the authors find that SSCI is embodied in product development and supply chain empowerment, which represent exploitative innovation and explorative innovation, respectively. Meanwhile, supply chain empowerment has a positive impact on product development. Second, the going global policy affects the transformation of supply chain empowerment to SSCI practices. Third, in terms of exploitative innovation, personalized demand positively affects SSCI through product development. Finally, explorative innovation, including emerging technology application and supply chain ecologicalization, has a positive effect on supply chain empowerment and thereby affects SSCI.

Originality/value

Supply chain innovation in the context of a smart economy has gained great popularity. This study sheds light on the influencing factors and mechanisms of SSCI from the exploitative and explorative aspects of innovations.

Details

The International Journal of Logistics Management, vol. 33 no. 3
Type: Research Article
ISSN: 0957-4093

Keywords

Available. Open Access. Open Access
Article
Publication date: 22 March 2022

Xiaoyu Yan, Weihua Liu, Victor Shi and Tingting Liu

The literature review aims to facilitate a broader understanding of on-demand service platform operations management and proposes potential research directions for scholars.

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Abstract

Purpose

The literature review aims to facilitate a broader understanding of on-demand service platform operations management and proposes potential research directions for scholars.

Design/methodology/approach

This study searches four databases for relevant literature on on-demand service platform operations management and selects 72 papers for this review. According to the research context, the literature can be divided into research on “a single platform” and research on “multiple platforms”. According to the research methods, the literature can be classified into “Mathematical Models”, “Empirical Studies”, “Multiple Methods” and “Literature Review”. Through comparative analysis, we identify research gaps and propose five future research agendas.

Findings

This paper proposes five research agendas for future research on on-demand service platform operations management. First, research can be done to combine classic research problems in the field of operations management with platform characteristics. Second, both the dynamic and steady-state issues of on-demand service platforms can be further explored. Third, research employing mathematical models and empirical analysis simultaneously can be more fruitful. Fourth, more research efforts on the various interactions among two or more platforms can be pursued. Last but not least, it is worthwhile to examine new models and paths that have emerged during the latest development of the platform economy.

Originality/value

Through categorizing the literature into two research contexts as well as classifying it according to four research methods, this article clearly shows the research progresses made so far in on-demand service platform operations management and provides future research directions.

Details

Modern Supply Chain Research and Applications, vol. 4 no. 2
Type: Research Article
ISSN: 2631-3871

Keywords

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