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Users frequently target rival brands through direct criticism or indirect customer insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose of this study is to classify online attacks into brand-targeted attacks and consumer-targeted attacks and further investigate their differential impacts on brand advocacy and the underlying mechanism and a boundary condition of those impacts.

Three experimental studies using different types of brands (electronics, universities and sports footwear) are conducted to examine the effects of brand-related attack targets on brand advocacy.

This research shows that consumer-targeted attacks trigger higher brand advocacy through increasing perceived identity threat than brand-targeted attacks. Moreover, the effect of consumer-targeted attacks (versus brand-targeted attacks) on brand advocacy is mediated by perceived identity threat and mitigated when consumers’ identification with the attacked brand is strong.

The study’s findings yield practical applications for marketers and brand managers, assisting them in understanding consumers’ reactions to brand attacks. This study serves as a reference for firms to consider leveraging the association between brand identification and brand-related attack targets and uniting with loyal brand fans to manage online brand conflicts.

The present study extends prior literature on customer-brand relationships in the context of online attacks. Through investigating the impacts of brand-targeted and consumer-targeted attacks on brand advocacy, this research offers theoretical insights into consumers’ responses to online attacks with different targets.

The purpose of this paper is to present a study of radial aircraft tire for safety assessment during various scenarios.

A detailed finite element (FE) model of aircraft tire was established based on the actual geometry of the target tire for numerical simulations. As the major component of this tire, rubber material usually presents a complicated mechanical behavior. To obtain the reliable hyperelastic properties of rubber, a series of material tests have been processed. Moreover, in order to validate the proposed model, the simulations results of inflation and static load scenarios were compared with the experimental results. Both of the control volume and corpuscular particle method methods were used in the numerical simulations of aircraft tire.

The comparisons of the two methods exhibit close agreement with the experimental results. To assess the safety of aircraft tire during the landing scenario, the dynamic simulations were processed with different landing weights and vertical landing speeds. According to the relevant airworthiness regulations and technical documents, the tire pressure, deflection and load have been chosen as the safety criteria. Subsequently, the analysis, results and comments have been discussed in detail.

The validated FE model proposed in present study can be effectively used in tire modeling in static and dynamic problems, and also in the design process of aircraft tire.

The objective of this study is to use non-destructive testing of corrosion on coated aluminium alloys using differential eddy current detection (DECD), with the aim of elucidating the relationship between the characteristics of corrosion defects and the detection signal.

Pitting corrosion defects of varying geometrical dimensions were fabricated on the surface of aluminium alloy plates, and their impedance signals were detected using DECD to investigate the influence of defect diameter, depth, corrosion products and coating thickness on the detection signals. Furthermore, finite element analysis was used to ascertain the eddy current distributions and detection signals under different parameters.

The size of the defect is positively correlated with the strength of the detection signal, with the defect affecting the latter by modifying the distribution and magnitude of the eddy current. An increase in the diameter and depth of corrosion defects will enhance the eddy current detection (ECD) signal. The presence of corrosion products in the corrosion defects has no significant effect on the eddy current signal. The presence of a coating results in a decrease in the ECD signal, with the magnitude of this decrease increasing with the thickness of the coating.

The objective is to provide experimental and theoretical references for the design of eddy current non-destructive testing equipment and eddy current testing applications.

As a high-performance engineering plastic, polyimide (PI) is widely used in the aerospace, electronics and automotive industries. This paper aims to review the latest progress in the tribological properties of PI-based composites, especially the effects of nanofiller selection, composite structure design and material modification on the tribological and mechanical properties of PI-matrix composites.

The preparation technology of PI and its composites is introduced and the effects of carbon nanotubes (CNTs), carbon fibers (CFs), graphene and its derivatives on the mechanical and tribological properties of PI-based composites are discussed. The effects of different nanofillers on tensile strength, tensile modulus, coefficient of friction and wear rate of PI-based composites are compared.

CNTs can serve as the strengthening and lubricating phase of PI, whereas CFs can significantly enhance the mechanical properties of the matrix. Two-dimensional graphene and its derivatives have a high modulus of elasticity and self-lubricating properties, making them ideal nanofillers to improve the lubrication performance of PI. In addition, copolymerization can improve the fracture toughness and impact resistance of PI, thereby enhancing its mechanical properties.

The mechanical and tribological properties of PI matrix composites vary depending on the nanofiller. Compared with nanofibers and nanoparticles, layered reinforcements can better improve the friction properties of PI composites. The synergistic effect of different composite fillers will become an important research system in the field of tribology in the future.

Recently, sharing economy is gradually accepted by people, and it has expanded from life to knowledge. It is important to encourage people to produce high quality content in knowledge sharing area, and knowledge payment is one of the most effective ways to achieve it. Therefore, the knowledge payment has been regarded as a huge business opportunity, and it is of great meaning to study the development trend and feasibility of knowledge payment. This chapter, through big data methods, analyzes the business model of Zhihu (a Chinese platform of knowledge sharing) after it introduced knowledge payment projects, such as Zhihu Live and Pay Consultation. According to data of Zhihu users’ Q&A, concerned fields and others, this chapter tries to outline its user profile to find out the target groups of different topics, the proper form of knowledge payment and the hot topics of Zhihu Live. Through the analysis of knowledge graph, this chapter finds that Zhihu Live is expected to be the mainstream knowledge payment form in the future, and the most potential topics are mainly focused on science, law, and business. Meanwhile, it establishes a pricing model for Zhihu Live, and provides suggestions for the development of knowledge payment.

Integrating balance theory and social identify theory, this paper proposes a multilevel model to explain how abusive supervision climate of team impacts the relationship among team members as well as subordinates’ behavior towards their teammates, especially organizational citizenship behavior (OCB).

A survey was conducted to collect two-wave and multi-source data from 398 employees nested in 106 teams from Chinese high-technology companies. Hierarchical linear modeling was conducted to examine the theoretical model.

The results indicate that there is an inverted U-shape association between abusive supervision climate and subordinates’ OCB towards coworker; team member exchange (TMX) mediates their inverted U-shaped link. Furthermore, we confirm that coworker support plays a vitally moderating role upon the curvilinear link of abusive supervision climate (ASC)–TMX; specifically, when employees perceive low coworker support, negative relations between ASC and TMX will be stronger.

This study identifies team members’ advantageous and adverse relational response to shared threat of ASC and examines coworker support as a moderator of ASC, which provides valuable insights into when and why employees tend to cooperate with their teammates to jointly confront their leader’s abuse and highlights the importance of coworkers, thus enabling organizations to deeply understand the wider influences of ASC on interpersonal relationship between team members.

Assembly sequence planning (ASP) is a crucial job during assembly process design. However, it is still difficult to reuse the existing solution to solve a new ASP problem. In particular, with the rapid development of digital technologies, the reusable assembly information of an existing solution is not concentrated in one multimedia but dispersed in multiple heterogeneous multimedia, e.g. text, three-dimensional graphics, even images and videos. This paper aims to propose a multimedia case (MC)-based reasoning framework to solve ASP by reusing the existing solution whose assembly information is dispersed in multimedia.

The proposed framework is designed with the introduction of the MC. An MC seamlessly integrates the dispersed assembly information of an existing solution. Under the proposed concept and architecture, the assembly information of an existing solution is extracted to build assembly descriptors of multimedia. Therefore, the MC is captured by organizing the assembly descriptors of corresponding multimedia.

By means of the framework proposed, it is possible to reuse the existing solution whose assembly information is dispersed in multimedia to solve ASP. Moreover, the extraction method of assembly information can flexibly parse most of the multimedia. Finally, the MC has the capability to represent the existing solution by collecting dispersed assembly information.

The proposed framework can discover the similar existing solution and avoid the potential failures confronted in the past so that the feasibility of ASP result can be improved as much as possible.

This case is mainly about the development journey of Tujia, a unicorn in China's accommodations-sharing sector, as well as the development status of the sector. On December 1, 2011, Tujia.com—China's first medium- and high-end vacation apartment booking platform—was formally launched, and it announced the first round of capital injection in less than half a year after its launch. It completed D and D+ round of financing on August 3, 2015, securing $300 million with an estimated value exceeding $1 billion. The completion of this financing round meant that Tujia formally entered the $1 billion club composed of “unicorn” Internet companies. In June 2016, it announced the strategic M&A of Mayi; in October 2016, it announced its strategic agreement with Ctrip.com and Qunar.com for the M&A of their apartment and homestay businesses. The completion of these transactions manifested the matrix with the four major platforms Tujia, Mayi, Ctrip, and Qunar. Since then, Tujia has become the absolute pacesetter in China's online accommodations-sharing sector.

The purpose of this paper is to investigate the influence of binder effect on tribological behavior of brake friction composite materials: a case study of phenolic resin modified by N-Methylaniline.

Four different friction materials have been fabricated by varying modified phenolic resin content. The samples were prepared by the conventional powder metallurgy methods following ball milling, mixing, pre-forming, hot pressing and post-curing processes. Thermogravimetric analysis was used to determination of the degradation mechanism of organic components and study of thermal stability of the samples. A friction test was carried out in dry conditions using a vertical tribometer. Analysis of worn surfaces was performed using a scanning electron microscope.

The experimental results revealed that the sample containing 25 Wt.% phenolic resin has good mechanical and thermal properties with stable friction characteristics.

This paper presents the effect of N-methylaniline modified phenolic resin on friction composites to improve tribological performance by its thermal properties.