Wanrudee Tangsupwattana and Xiaobing Liu
The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.
Abstract
Purpose
The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.
Design/methodology/approach
A conceptual model has been developed to illustrate the proposed relationships among the related variables. Data from a total of 300 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses.
Findings
The study found that Generation Y consumers’ symbolic consumption has a significant and positive effect on brand attitude and purchase intention.
Research limitations/implications
Time and resources limitation did not allow to study the larger sample. Future research should include more product categories and more global brands. Sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors toward global brands.
Practical implications
The findings suggest that symbolic consumption is a key motivation to increase purchase intention when developing marketing strategies for the Generation Y consumer.
Originality/value
This study has contributions to symbolic consumption and Generation Y literature combining several important dimensions into a structural model, and examines the relationships among these dimensions.
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Wanrudee Tangsupwattana and Xiaobing Liu
The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in Generation Y consumer behavior through the comparison of Generation Y consumers’ income sources.
Design/methodology/approach
A conceptual model was developed to represent the proposed relationships among the related variables. Data from a total of 328 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses.
Findings
The study found that emotional experience has a significant and positive effect experience symbolic consumption, symbolic consumption provided a positive effect on brand loyalty.
Research limitations/implications
Time and resources limitation did not allow studying the larger sample. Future research should include more product categories. The sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors.
Practical implications
The findings suggest that symbolic consumption is a key motivation to increase brand loyalty when developing marketing strategies for the Generation Y consumers.
Originality/value
This study identifies the components of symbolic consumption in meaning for conspicuous products and provides empirical support for the effect of emotional experience and symbolic consumption on brand loyalty in coffee shop industry.
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Abstract
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ZhiJun Xu, Xiaobing Liu, Chunguang Bai and Lijie Hu
As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly…
Abstract
As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly, there is a gap in the research on how a company can effectively invest and manage various green marketing activities. Thus this paper aims to introduce a grey multiple criteria decision-making methodology to investigate the relationships between green marketing activities and performance outcomes (environmental and business performance). This paper seeks to make the following contributions to the green supply chain management literature. First, review the literature to identify implementation activities for green marketing from green supply chain management literature. Second, develop a methodology to evaluate relationships of green marketing activities by integrating grey number and rough set method. Third, obtain various decision rules relating the various green marketing activities to the environmental and/or business performance outcomes through an illustrative application within an incomplete information system. Knowing those rules to help in the implementation, management, and evaluation of these green marketing activities is valuable to both researchers and practitioners. Included in the discussion are insights into how these rules for individual and aggregated performance (environmental, business, and joint performance) may be evaluated. Practical and research implications of this work are detailed in the final section of this paper.
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Zhiqing Tian, Bin Xu, Xiaobing Fan, Bingli Pan, Shuang Zhao, Bingchan Wang and Hongyu Liu
This paper aims to investigate the crucial roles of textured surfaces on oil-impregnated polytetrafluoroethylene (PTFE) created by a facile tattoo strategy in improving…
Abstract
Purpose
This paper aims to investigate the crucial roles of textured surfaces on oil-impregnated polytetrafluoroethylene (PTFE) created by a facile tattoo strategy in improving tribological properties.
Design/methodology/approach
Pored PTFE (PPTFE) was prepared by mixing powder PTFE and citric acid and experienced a cold-press sintering molding process. Subsequently, textured surfaces were obtained with using a tattoo strategy. Surface-textured PPTFE was thus impregnated with polyethylene glycol 200, yielding oil-impregnated and pore-connected PPTFE.
Findings
This study found that oil-impregnated and surface-textured PPTFE exhibited excellent tribological performances with an 82% reduction in coefficient of friction and a 72.5% lowering in wear rate comparing to PPTFE.
Originality/value
This study shows an efficient strategy to improve the tribological property of PTFE using a tattoo-inspired surface texturing method.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-10-2024-0378/
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Jingru Lian, Xiaobing Fan, Bin Xu, Shan Li, Zhiqing Tian, Mengdan Wang, Bingli Pan and Hongyu Liu
This paper aims to regulate the oil retention rate and tribological properties of pored polytetrafluoroethylene (PPTFE) using polyvinyl alcohol (PVA)-based oil gel.
Abstract
Purpose
This paper aims to regulate the oil retention rate and tribological properties of pored polytetrafluoroethylene (PPTFE) using polyvinyl alcohol (PVA)-based oil gel.
Design/methodology/approach
PPTFE was first prepared by using citric acid (CA) as an efficient pore-making agent. Subsequently, PVA and chitosan solution was introduced into the pores and experienced a freezing-thawing process, forming PVA-based gels inside the pores. Then, the PPTFE/PVA composite was impregnated with polyethylene glycol 200 (PEG200), yielding an oil-impregnated PPTFE/PVA/PEG200 composite.
Findings
It was found that the oil-impregnated PPTFE/PVA/PEG200 composite exhibited advanced tribological properties than neat PTFE with reductions of 53% and 70% in coefficient of friction and wear rate, respectively.
Originality/value
This study shows an efficient strategy to regulate the tribological property of PTFE using a PVA-based oil-containing gel.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-11-2024-0432/
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Xiaobing Fan, Bingli Pan, Hongyu Liu, Shuang Zhao, Xiaofan Ding, Haoyu Gao, Bing Han and Hongbin Liu
This paper aims to prepare an oil-impregnated porous polytetrafluoroethylene (PTFE) composite with advanced tribological properties using citric acid as a novel pore-forming agent.
Abstract
Purpose
This paper aims to prepare an oil-impregnated porous polytetrafluoroethylene (PTFE) composite with advanced tribological properties using citric acid as a novel pore-forming agent.
Design/methodology/approach
Citric acid (CA) was used to form pores in PTFE, and then oil-impregnated PTFE composites were prepared. The pore-forming efficiency of CA was evaluated. The possible mechanism of lubrication was proposed according to the tribological properties.
Findings
The results show CA is an efficient pore-forming agent and completely removed, and the porosity of the PTFE increases with the increase of the CA content. The oil-impregnated porous PTFE exhibits an excellent tribological performance, an increased wear resistance of 77.29% was realized in comparison with neat PTFE.
Originality/value
This study enhances understanding of the lubrication mechanism of oil-impregnated porous polymers and guides for their tribological applications.
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Xintian Liu, Jiazhi Liu, Haijie Wang and Xiaobing Yang
To improve the accuracy of parameter prediction for small-sample data, considering the existence of error in samples, the error circle is introduced to analyze original samples.
Abstract
Purpose
To improve the accuracy of parameter prediction for small-sample data, considering the existence of error in samples, the error circle is introduced to analyze original samples.
Design/methodology/approach
The influence of surface roughness on fatigue life is discussed. The error circle can treat the original samples and extend the single sample, which reduces the influence of the sample error.
Findings
The S-N curve obtained by the error circle method is more reliable; the S-N curve of the Bootstrap method is more reliable than that of the Maximum Likelihood Estimation (MLE) method.
Originality/value
The parameter distribution and characteristics are statistically obtained based on the surface roughness, surface roughness factor and intercept constant. The original sample is studied by an error circle and discussed using the Bootstrap and MLE methods to obtain corresponding S-N curves. It provides a more trustworthy basis for predicting the useful life of products.
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De Ding, Yue Zhang, Xiaobing Yu, Benling Fang, Jipu Guo, Jun Li, Lei Liu and Cuiwei Du
High-silicon cast iron has excellent corrosion resistance in some specific medium. But the effects of pH value, chloride concentration and soil moisture content on corrosion…
Abstract
Purpose
High-silicon cast iron has excellent corrosion resistance in some specific medium. But the effects of pH value, chloride concentration and soil moisture content on corrosion behavior are still unknown. This study aims to provide reference for the application of high-silicon cast iron in different environments.
Design/methodology/approach
Electrochemical impedance spectroscopy and potentiodynamic polarization curves were used to investigate the corrosion mechanism and rate. The morphology was observed by scanning electron microscopy. The chemical compositions of the corrosion products were detected by energy-dispersive spectroscopy and X-ray diffraction.
Findings
When the solution is acidic, the corrosion of high-silicon cast iron is more serious. When the chloride concentration is 0.1 per cent, the corrosion rate of high-silicon cast iron is the largest. A passive film is formed on the surface to prevent the corrosion reaction with the increasing of chloride concentration. The corrosion rate is the largest when water content is 15 per cent, and the corrosion is the lightest when water content is 30 per cent.
Originality/value
This study provides support for the selection of high-silicon cast iron as grounded material.
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Zhimin Liang, Xinyu Zhao, Yunjia Li, Yuzhong Rao, Kehong Wang and Xiaobing Wang
Adding Pd element to Au wire can improve the reliability of Au-Al bonding, but the mechanism of Pd element has not been well revealed so far. The purpose of this study is to…
Abstract
Purpose
Adding Pd element to Au wire can improve the reliability of Au-Al bonding, but the mechanism of Pd element has not been well revealed so far. The purpose of this study is to reveal in more detail the mechanism of the role of Pd elements in Au/Al bonding.
Design/methodology/approach
In this paper, the microstructure changes and tensile data of 99.99% (4N) gold wire and 99% (2N) gold wire with 1 at % Pd were compared through high-temperature thermal aging treatment of the specimens, so as to explore the influence mechanism of Pd element on Au-Al bonding reliability.
Findings
The addition of Pd element effectively reduces the thickness of intermetallic compounds (IMCs) layer and strengthens the fracture tension and reliability. Compared with the 4N specimen, the average thickness of the IMCs layer of the 2N specimen under the same conditions is reduced by 1 µm, and the tensile value of the 2N specimen is increased by 1−3 g. Stored at 200°C for 200 h, the failure rate of bond point of 4N specimen reached 94.64%, and that of 2N specimen was 20%, with a difference of 4.73 times.
Originality/value
Through comparative analysis of the data, this study found that the doping of Pd element in Au-Al IMCs in the early stage slowed down the growth rate of the IMCs, and the precipitation of Pd element in the late stage to form a better Pd-rich layer hindered the element mutual diffusion behavior between Au and Al.