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Article
Publication date: 30 August 2020

Xiangyou Shen, Bing Pan, Tao Hu, Kaijun Chen, Lin Qiao and Jinyue Zhu

Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases…

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Abstract

Purpose

Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases in the unique digital environment of “Chinanet,” this paper aims to shed new light on the multiple sources of biases embedded in online reviews and potential interactions among users, technical platforms and the broader social–cultural norms.

Design/methodology/approach

In the first study, online restaurant reviews were collected from Dianping.com, one of China's largest review platforms. Their distribution and underlying biases were examined via comparisons with offline reviews collected from on-site surveys. In the second study, user and platform ratings were collected from three additional major online review platforms – Koubei, Meituan and Ele.me – and compared for possible indications of biases in platform's review aggregation.

Findings

The results revealed a distinct exponential-curved distribution of Chinese users’ online reviews, suggesting a deviation from previous findings based on Western user data. The lack of online “moaning” on Chinese review platforms points to the social–cultural complexity of Chinese consumer behavior and online environment that goes beyond self-selection at the individual user level. The results also documented a prevalent usage of customized aggregation methods by review service providers in China, implicating an additional layer of biases introduced by technical platforms.

Originality/value

Using an online–offline design and multi-platform data sets, this paper elucidates online review biases among Chinese users, the world's largest and understudied (in terms of review biases) online user group. The results provide insights into the unique social–cultural cyber norm in China's digital environment and bring to light the multilayered nature of online review biases at the intersection of users, platforms and culture.

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 18 January 2016

Wenchao Zhou, Frederick A List, Chad E Duty and Sudarsanam S Babu

The purpose of this paper is to explore the possibility of integrating inkjet printed circuitry with fused deposition modeling (FDM) structures to produce embedded electronics and…

2086

Abstract

Purpose

The purpose of this paper is to explore the possibility of integrating inkjet printed circuitry with fused deposition modeling (FDM) structures to produce embedded electronics and smart structures. Several of the challenges of combining these technologies are identified, and potential solutions are developed.

Design/methodology/approach

An experimental approach is taken to investigate some of the relevant physical processes for integrating FDM and inkjet deposition, including the printing, drying and sintering processes. Experimental data are collected to assist understanding of the problems, and engineering solutions are proposed and implemented based on the gained understanding of the problems.

Findings

Three challenges have been identified, including the discontinuity of the printed lines resulting from the irregular surface of the FDM substrate, the non-conductivity of the printed lines due to the particle segregation during the droplet drying process and the slow drying process caused by the “skinning effect”. Two engineering solutions are developed for the discontinuity problem. The non-conductivity issue and the slow drying process are attributed to the motion of the nanoparticles caused by the evaporation flow. The thermally activated drying process for the Cabot ink suggests that the proposed solution is effective. Timescale analysis and experimental data show that the printing conditions do not have a clear influence on the conductivity of the printed lines, and drying and sintering processes are more important.

Research limitations/implications

No quantitative model has yet been developed for simulating the printing, drying and sintering processes associated with inkjet printing on FDM substrates. Quantitative models can be extremely valuable for improvement in understanding the problems, optimizing the proposed solutions and coming up with better solutions.

Practical implications

The research findings in this work have great implications in implementing a hybrid FDM-inkjet deposition machine for fabricating embedded electronics and smart structures. All the proposed engineering solutions for the identified problems can be potentially integrated into one machine.

Social implications

The success of the integration of the FDM and inkjet deposition process will enable the design of compact electro-mechanical structures to replace the large heavy electro-mechanical systems.

Originality/value

This work represents one of the first attempts for integrating inkjet deposition of silver nanoparticle inks with the FDM process for making compact electro-mechanical structures. Three critical challenges are identified, and corresponding engineering solutions are proposed and implemented based on analysis of the relevant physical processes, including the printing, drying and sintering processes, which has laid the foundation for integrating the FDM and inkjet deposition processes.

Details

Rapid Prototyping Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1355-2546

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