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Article
Publication date: 3 September 2019

Xi Wang, Wuyu Wang, Yibo Chai, Yang Wang and Ning Zhang

The purpose of this paper is to construct a multi-relational network for an online sharing platform in the age of the sharing economy, to identify the factors impacting users’…

Abstract

Purpose

The purpose of this paper is to construct a multi-relational network for an online sharing platform in the age of the sharing economy, to identify the factors impacting users’ product adoption behavior and to predict consumers’ purchases of user-generated products on the platform.

Design/methodology/approach

The study conducted multi-relational network analyses of five different sub-networks in identifying influential factors for e-book adoption. Meanwhile, the study adopted machine learning methods with different classification algorithms and feature sets to predict users’ purchasing behaviors.

Findings

The authors found that an individual’s adoption of a product was correlated with his or her purchasing habits and collaboration with others on the online sharing platform. Through the inclusion of network features, the authors were able to build a predictive model that forecasted consumers’ purchases of user-generated e-books with reasonable accuracy.

Research limitations/implications

The interdisciplinary approach used in the study can serve as a good reference for identifying factors impacting the product adoption behavior of users in the online sharing platform, through employing different sociological and computational methods.

Practical implications

The outcome of the study has provided important managerial implications, especially for the design of social commerce platform in the age of the sharing economy.

Social implications

The authors verified the social influence impacting consumers’ product adoption behavior and shed light on the value of collaboration in the age of the sharing economy.

Originality/value

The study was the first to identify user-generated e-book adoption on an online sharing platform from a multi-relational network perspective. The idea and the approach supplied a new method of behavioral analysis in the context of a sharing economy.

Details

Information Technology & People, vol. 33 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 17 January 2020

Wei Feng, Yuqin Wu and Yexian Fan

The purpose of this paper is to solve the shortage of the existing methods for the prediction of network security situations (NSS). Because the conventional methods for the…

Abstract

Purpose

The purpose of this paper is to solve the shortage of the existing methods for the prediction of network security situations (NSS). Because the conventional methods for the prediction of NSS, such as support vector machine, particle swarm optimization, etc., lack accuracy, robustness and efficiency, in this study, the authors propose a new method for the prediction of NSS based on recurrent neural network (RNN) with gated recurrent unit.

Design/methodology/approach

This method extracts internal and external information features from the original time-series network data for the first time. Then, the extracted features are applied to the deep RNN model for training and validation. After iteration and optimization, the accuracy of predictions of NSS will be obtained by the well-trained model, and the model is robust for the unstable network data.

Findings

Experiments on bench marked data set show that the proposed method obtains more accurate and robust prediction results than conventional models. Although the deep RNN models need more time consumption for training, they guarantee the accuracy and robustness of prediction in return for validation.

Originality/value

In the prediction of NSS time-series data, the proposed internal and external information features are well described the original data, and the employment of deep RNN model will outperform the state-of-the-arts models.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 1
Type: Research Article
ISSN: 1756-378X

Keywords

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