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Article
Publication date: 17 July 2020

Youngeun Chu and Woojin Yoon

This study aims to explore the relationship between entrepreneurial strategies and the performance of technological start-up companies.

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Abstract

Purpose

This study aims to explore the relationship between entrepreneurial strategies and the performance of technological start-up companies.

Design/methodology/approach

Building on the extant literature on network theory, this paper derives the propositions that observe the effect of strategic alliances on the growth of technology-based ventures.

Findings

This study suggests that the network of a start-up evolves in response to the changing resource needs and resource acquisition challenges of a firm as it moves through the life cycle stages of emergence and early growth.

Originality/value

The present study challenges the basic assumption that more embeddedness is better by examining which kinds of specific ties are more beneficial than others, and whether these beneficiaries are maintained overtime.

Details

Journal of Business Strategy, vol. 42 no. 5
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 7 September 2010

Woojin Yoon and Eunjung Hyun

This paper intends to discuss the effect of social and institutional mechanisms in allowing network governance embedded in non‐contractual and social relations to emerge and…

2045

Abstract

Purpose

This paper intends to discuss the effect of social and institutional mechanisms in allowing network governance embedded in non‐contractual and social relations to emerge and persist.

Design/methodology/approach

Building on the extant theoretical literature on network governance of varied research strands and drawing empirical observations from research on East Asian network governance, the paper explores the effect of social and institutional mechanisms in allowing network governance embedded in non‐contractual and social relations to emerge and persist.

Findings

It is argued that social and non‐contractual mechanisms reinforce, substitute, or undermine contractual mechanisms, but the degree to which this occurs is contingent on institutional environments in which transaction occurs.

Originality/value

The paper revisits some of the important theoretical concepts such as trust and social capital that have been invoked across divergent literatures so as to illuminate underlying factors of economic governance based on social relations and networks.

Details

Management Decision, vol. 48 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 20 March 2017

Woojin Lee, HeeKyung Sung, Eunju Suh and Jinlin Zhao

The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the…

4543

Abstract

Purpose

The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are mediated by different dimension of experiential consumption values such as consumer return on investment (CROI, active value), escapism (active value) and service excellence (reactive value) and aesthetics (reactive value).

Design/methodology/approach

Self-administered questionnaires were distributed to and collected from attendees at the 2011 Food Network South Beach Wine and Food Festival in Miami, Florida. A total of 450 subjects were collected from attendees indicating a response rate of about 88 per cent. Total 13 hypotheses were tested using structural equation model (SEM) with AMOS, and the results were interpreted adapting Mathwick’s (2001) typology of experiential value.

Findings

The findings indicate that goal-oriented attendees had stronger relationship with reactive experiential values such as service excellence and aesthetics than active values, whereas experiential-oriented attendees had more significant relations with active experiential values such as CROI and escapism than reactive values. In addition, CROI, escapism and service excellence were found to have a positive influence on the overall satisfaction with the festival; in turn, the attendees’ satisfaction had a positive effect on their intention to revisit the destination. Further, the results demonstrated that all experiential values, including CROI and escapism (active values), and service excellence and aesthetics (reactive values), played a mediating role between goal-oriented/experientially oriented attendee and satisfaction with the festival.

Practical implications

The festival organizers and managers should understand what drives the attendees’ participation in the festival. Implementing experiential marketing through various dimensions of experiential value can attract more potential attendees, provide unique experiences and create favorable perception toward the destination.

Originality/value

The research is original in terms of conceptualizing and empirically testing the relation between experiential consumption values and behavior loyalty within the special events and festivals with a specific focus on international food and wine festival. A finding of particular importance here is verifying the unique characteristics of goal-/experiential-oriented attendees in festival settings and determining the linkages between these different attendees and active/reactive experiential values, not to mention the relation with the overall satisfaction and loyalty to the festival destination.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 17 September 2024

Eunjoo Jin, Yuhosua Ryoo, WooJin Kim and Y. Greg Song

Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The…

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Abstract

Purpose

Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot use intention for low health literacy users.

Design/methodology/approach

We conducted two experimental studies with a final sample of 327 (Study 1) and 241 (Study 2). Three different chatbots were developed (Chatbot design: Bot vs Male-doctor vs Female-doctor). Participants were asked to have a medical consultation with the chatbot. Participants self-reported their health literacy scores. The PROCESS model 7 was used to analyze the hypotheses.

Findings

The results showed that the female-doctor cues elicited greater cognitive and emotional trust, whereas the male-doctor cues only led to greater cognitive trust (vs bot-like cues). Importantly, this study found that users’ health literacy is a significant moderating factor in shaping cognitive and emotional trust. The results indicated that both the female and male-doctor cues’ positive effects on cognitive trust were significant for those with lower levels of health literacy. Furthermore, the positive effect of the female-doctor cues on emotional trust was also significant only for those whose health literacy level was low. The increased cognitive and emotional trust led to greater future intention to use the chatbot, confirming significant moderated mediation effects.

Originality/value

Despite the strong economic and educational benefits of healthcare chatbots for low health literacy users, studies examining how healthcare chatbot design cues affect low health literate users surprisingly remained scarce. The results of this study suggest that healthcare chatbots can be a promising technological intervention to narrow the health literacy gap when aligned with appropriate design cues.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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