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Article
Publication date: 20 January 2023

Jiyun Kang, Amy A. Faria, Judy Lee and Woo Jin Choi

Merely being known as a highly ethical or strong performer cannot shield a company from every kind of crisis. From product failures to environmental and social issues, a brand’s…

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Abstract

Purpose

Merely being known as a highly ethical or strong performer cannot shield a company from every kind of crisis. From product failures to environmental and social issues, a brand’s ability to manage crises and rapidly regain consumer trust is essential. This study aims to explore whether consumer perceptions of a brands’ prior commitments to two different areas of corporate responsibility (social and product responsibility) alleviate the postcrisis attribution of accountability and further build brand resilience, examining differences between two types of crisis situations – values versus performance crises.

Design/methodology/approach

A scenario-based online survey on product versus ethical labor issues was conducted. The data were collected from a highly valid, nationwide sample set of more than a thousand US consumers. Multigroup structural equation modeling was used as the primary data analysis method.

Findings

A brand’s precrisis commitment to social responsibility was found to decrease attribution of accountability across both types of crises. It also strengthened brand resilience, but this effect was more prevalent in a performance than a values crisis. The effects of precrisis commitment to product responsibility on brand resilience were minimal or insignificant across crisis types.

Originality/value

Previous research underexplores which types of corporate responsibility commitments provide a firm with a better protection against crises. This study significantly advances the knowledge regarding the type of commitments that can substantially increase brand resilience, which supports the rationale of making stronger commitments to social responsibility than to product responsibility. Practical insights are provided into how investments in corporate social responsibility help alleviate consumers’ negative perceptions during the outbreak of a brand crisis and build more brand muscle that enables resilience against future crises.

Details

Journal of Product & Brand Management, vol. 32 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 11 September 2007

JinWoo Choi, Don Kelly and John Raju

This paper seeks to address issues related to the development of a knowledge‐based engineering system for estimating manufacturing cost and weight of a composite structure at the…

1750

Abstract

Purpose

This paper seeks to address issues related to the development of a knowledge‐based engineering system for estimating manufacturing cost and weight of a composite structure at the conceptual stage of a design.

Design/methodology/approach

The system has been developed in the CATIA V5 knowledge environment and is applied to structures made of composite materials. At the conceptual stage of the design process, a structure is often represented by simple surfaces. The system adds the details necessary to accurately estimate weight and manufacturing cost using geometry and process‐based techniques. Knowledge captured from an expert was used to construct the knowledge base in the system.

Findings

It has been found that the system can provide continuous tracking of the weight and cost as the design evolves. Structural FEA and optimisation using MSC.NASTRAN have been integrated into the design process to enables the designer to conduct “what‐if” analyses to explore different design options involving geometry parameters such as the internal configuration of the structure.

Originality/value

The paper demonstrates that tools embedded in CAD systems can be expected to be able to facilitate the task of estimation of weight and manufacturing cost at the conceptual stage of the design process.

Details

Aircraft Engineering and Aerospace Technology, vol. 79 no. 5
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 30 July 2019

Hongjoo Woo, Seeun Kim and Michelle Lynn Childs

The purpose of this paper is to examine how cause-related marketing (CRM) messages with a global focus and a national focus influence perceived brand authenticity and…

1164

Abstract

Purpose

The purpose of this paper is to examine how cause-related marketing (CRM) messages with a global focus and a national focus influence perceived brand authenticity and participation intentions among consumers across two countries, USA and South Korea, based on the social identity perspective. In addition, the study examines how perceived altruism of the brand mediates these relationships.

Design/methodology/approach

Hypotheses were tested by 2×2 between-subject quasi-experiment among about 260 US and Korean consumers. Data were analyzed using multivariate analyses of covariance (MANCOVA) and a moderated mediation analysis.

Findings

Results indicated that, overall, US consumers perceive higher brand authenticity and participation intentions toward CRM in than Korean consumers. Korean consumers perceived higher brand authenticity and participation intentions from a CRM message with a national focus, while US consumers did not have a significant preference between message focuses. According to the result of moderated mediation analysis, consumers’ perceived altruism toward the brand mediated the effects of interaction between message focus and consumer nationality.

Originality/value

This study provides a unique perspective about what specific kind of CRM message could be more effective for consumers in different cultures, and proposes a theoretical explanation of why such difference is observed based on consumers’ social identities and in-group favoritism.

Details

International Marketing Review, vol. 37 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 June 2018

Jin-Wook Choi

The purpose of this paper is to examine how corruption has changed over time in South Korea and to explore how the corruption control and prevention efforts of the Korean…

569

Abstract

Purpose

The purpose of this paper is to examine how corruption has changed over time in South Korea and to explore how the corruption control and prevention efforts of the Korean government have been successful and failed.

Design/methodology/approach

This paper draws on institutional theory to formulate a qualitative analysis to assess the effectiveness of anti-corruption policies and measures, and to identify the strengths and weaknesses of anti-corruption reform efforts in South Korea.

Findings

This paper argues that while the Korean government has been quite successful in building anti-corruption institutions to control low-level petty corruption, it has failed to institutionalize anti-corruption institutions to curb high-level grand corruption.

Originality/value

While many studies have attempted to identify the successful factors of fighting corruption, this paper draws a theoretical distinction between institution-building vs institutionalization to examine the success and failure of corruption control and prevention efforts in South Korea.

Details

Asian Education and Development Studies, vol. 7 no. 3
Type: Research Article
ISSN: 2046-3162

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Article
Publication date: 11 July 2016

Wonjun Chung, Jinbong Choi, Chang Wan Woo, Soobum Lee and Christina E. Saindon

This paper investigates whether building a nuclear power plant in a community would inherently bring local conflict phenomena such as “not in my back yard (NIMBY)”, focusing…

2152

Abstract

Purpose

This paper investigates whether building a nuclear power plant in a community would inherently bring local conflict phenomena such as “not in my back yard (NIMBY)”, focusing especially on the interactive effect between different types of local publics and their exposure to either a supportive or opposing message about a hypothetical local governmental plan to build a nuclear power plant on community participation intentions.

Design/methodology/approach

Applying the two theoretical frameworks (situational theory of publics and social exchange theory) to NIMBY, this study used a quantitative approach by using 471 participants in a 4 (publics: active, aware, aroused or inactive) × 2 (advocacy message type: supportive or opposing message) experimental design.

Findings

The results showed that regardless of message types, active publics were more likely to participate in community activities than any other public, but this group strongly opposed the harmful facility, while inactive publics continued to be inactive. However, aware and aroused publics were significantly influenced by messages.

Originality/value

The rationale and findings of this research are original, as they have not been published previously, and are not being simultaneously submitted elsewhere. This research should contribute to the broad body of knowledge and practices in community-based conflict issues in terms of risk management. It is believed that the discussion and implications of the findings should raise interesting areas for further research.

Available. Open Access. Open Access
Article
Publication date: 31 December 2009

Chang-Yeoul Choi and Joo-Young Lee

Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the…

326

Abstract

Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the world's major consumer market and the center of the global economy. Moreover, it established the new trade order, making East Asia the center of the new trade trend as it becomes a manufactural and sales stronghold of multinational companies. The Chinese distribution market is expected to show a high growth rate by 2010 and it draws attention as a new business sector which can bring huge profits. However, advancement of the Chinese distribution industry now faces systemic problems and research on such problems is insufficient. Therefore, in this study we will conduct SWOT analysis based on previous studies on the Chinese distribution industry and use it as a ground to propose strategic solutions for development.

Details

Journal of International Logistics and Trade, vol. 7 no. 2
Type: Research Article
ISSN: 1738-2122

Keywords

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Publication date: 9 May 2022

Tobin Im

Abstract

Details

Transformation of Korean Politics and Administration: A 30 Year Retrospective
Type: Book
ISBN: 978-1-80382-116-0

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Article
Publication date: 5 September 2023

Zhenghao Tong, Soyeong Lee and Hongjoo Woo

This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social…

219

Abstract

Purpose

This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social attributes and how these affect consumers’ attitudes and intentions to use.

Design/methodology/approach

Through an experimental approach, a total of 240 US consumers’ evaluations of smart masks are compared according to perceived product–brand fit (high vs low) and brand type (electronics vs fashion).

Findings

The results showed that high perceived product–brand fit increases consumers’ evaluations, while brand type did not significantly affect consumers’ evaluations. Among various attributes, social acceptability had the greatest influence on consumers’ attitude and intention to use. Perceived ease of use, however, positively influenced attitude but negatively influenced intention to use.

Originality/value

As consumers’ interest in smart health-care wearables increases and air pollution is a serious issue across countries, research on wearable smart masks is being facilitated. Smart masks refer to the digitalized, reusable wearable masks that provide protection and health-care functions. However, their market penetration is still limited. To close this gap between smart mask technology and the market, this study examines how perceived fit and brand type can be used to enhance consumer evaluations.

Details

Research Journal of Textile and Apparel, vol. 29 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Available. Open Access. Open Access
Article
Publication date: 30 June 2011

Hyung-Geun Kim

China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is…

302

Abstract

China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is supporting the development of industrial clusters. Building an industrial cluster is done by using a single factor but requires many additional factors like regional characteristics, competitiveness factors are also diversified. To evaluate the competitiveness of the Chinese automobile industry cluster, a competitiveness element index should be developed and a competitiveness evaluation method is needed to evaluate the importance of each element. To accomplish this objective, this research applied the analytic hierarchy process (AHP) and focused on the importance of the competitiveness elements.

This research investigated the character is tics regarding cases of clusters and also analyzed the competitiveness of the Changchun automobile cluster located in northeastern China. The purpose of this research is to help Korean enterprises who enter China in the hopes that Korea will emerge as a top automobile production country.

Details

Journal of International Logistics and Trade, vol. 9 no. 1
Type: Research Article
ISSN: 1738-2122

Keywords

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Article
Publication date: 24 October 2022

Mon Thu Myin, Jin Su, Huicheng (Jeff) Wu and Haina Shen

The purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental…

1382

Abstract

Purpose

The purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental consciousness and social media usage) as the external factors on their behavioral intention toward using clothing subscription rental services.

Design/methodology/approach

Quantitative research was conducted, and empirical data were collected from 255 Chinese college students. Structural equation modeling was conducted to test the proposed hypotheses.

Findings

The study offered convincing evidence that fashion leadership, price consciousness and social media usage are the three main drivers of Chinese young consumers’ favorable attitudes toward clothing subscription rental services, which together with social norms further lead to their intention to use clothing subscription rental services. Contrary to expectations, the study showed that consumers’ quality consciousness and environmental consciousness have no significant impact on consumer attitudes toward clothing subscription rental services. Moreover, the findings of the study demonstrated the impact of attitude and subjective norms on Chinese young consumers’ intention to use clothing subscription rental services.

Originality/value

This study contributes to the literature by integrating additional factors (fashion leadership, quality consciousness, price consciousness, consumer environmental knowledge, social media usage) into the traditional theory of reasoned action model to investigate how Chinese young consumers’ characteristics impact their attitudes and how their attitudes and subjective norms impact their intention toward using clothing subscription rental services.

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